Industrial-Sized Deals TextBTS15 Shop Men's Hightops Learn more nav_sap_SWP_6M_fly_beacon David Ramirez $5 Off Fire TV Stick Subscribe & Save Shop Popular Services hog hog hog  Amazon Echo Starting at $99 Kindle Voyage Nintendo Digital Games Shop Back to School with Amazon Back to School with Amazon Outdoor Recreation Deal of the Day
The Persuadable Voter and over one million other books are available for Amazon Kindle. Learn more
+ $3.99 shipping
Used: Very Good | Details
Sold by book_holders
Condition: Used: Very Good
Comment: [ No Hassle 30 Day Returns + Ships Daily ] [ Underlining/Highlighting:NONE ] [ Writing:NONE ] [ Edition: Reprint ]
Access codes and supplements are not guaranteed with used items.
  • List Price: $32.95
  • Save: $7.78 (24%)
FREE Shipping on orders over $35.
Only 5 left in stock (more on the way).
Ships from and sold by
Gift-wrap available.
The Persuadable Voter: We... has been added to your Cart
Sell yours for a Gift Card
We'll buy it for $5.03
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

The Persuadable Voter: Wedge Issues in Presidential Campaigns Paperback – August 30, 2009

ISBN-13: 978-0691143361 ISBN-10: 0691143366

Buy New
Price: $25.17
27 New from $17.97 20 Used from $12.66
Amazon Price New from Used from
"Please retry"
"Please retry"
$17.97 $12.66
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student

InterDesign Brand Store Awareness Rent Textbooks
$25.17 FREE Shipping on orders over $35. Only 5 left in stock (more on the way). Ships from and sold by Gift-wrap available.

Frequently Bought Together

The Persuadable Voter: Wedge Issues in Presidential Campaigns + Get Out the Vote: How to Increase Voter Turnout, 2nd Edition
Price for both: $42.37

Buy the selected items together

Editorial Reviews


Winner of the 2009 Robert E. Lane Award for the Best Book in Political Psychology in 2008, Political Psychology Section of the American Political Science Association

"[P]ath-breaking. . . . The authors' novel approach to identifying both persuadable voters and effective micro-targeting techniques provides the most powerful evidence for their argument. The Persuadable Voter reminds us that, overall, the outcome of elections and the face of politics hinge on the ability of parties, candidates, and voters to adapt to each other and to the changing nature of political appeals."--David A. M. Peterson, Science

"In their outstanding study, Hillygus and Shields take what appears to be a singular topic--how wedge issues affect presidential campaigns--and fully develop a theoretical and empirical analysis of presidential campaigns, voting behavior, electoral strategies, and message framing. . . This work alone should expand the field of research on campaigns, elections, and voter behavior to new areas."--J. Michael Bitzer, Choice

"The Persuadable Voter is clearly a well researched book, with sound arguments and complex methodologies to back these arguments up."--Mark Rice, In-Spire, Journal of Law, Politics and Societies

"Written in an accessible style, The Persuadable Voter is an engaging reading, especially distinguishing itself in clarity and the high currency of the themes examined. It is certain to benefit the general public as well as a specialized audience, political and social scientists, journalists and politicians alike."--Adriana-Cecilia Neagu, ABC Journal

"The Persuadable Voter should prove a cornerstone of contemporary scholarship about campaigns. The theory of wedge politics is compelling no matter how difficult it may be to encourage partisans to defect in today's polarized politics. Hillygus and Shields have established cross-pressures as a crucial factor that moderates the effects of campaigns, and their empirical findings constitute striking evidence of such effects. Finally, the book itself is a model for how to present statistical analysis clearly, to mingle social science with lively anecdotes, and to challenge lazy conventional wisdom in provocative ways. It deserves to be read by academics and political practitioners alike."--John Sides, Public Opinion Quarterly

"Buell and Sigelman provide a crucial foundation for future work, as it is rich description of the type presented in this book that allows scholars to derive more general hypotheses."--Yanna Krupnikov, Perspectives on Politics

From the Back Cover

"Hillygus and Shields cut through the increasingly stale debate about electoral polarization to show the real complexity of opinion. At the same time, they contest the false distinction between mobilization and persuasion. They do so with an innovative mix of research strategies."--Richard Johnston, University of Pennsylvania

"The Persuadable Voter is clearly written, accessible, and highly engaging. The themes examined are interesting, and the analysis of mass political behavior is solid. The book will find a wide audience among political science graduate and undergraduate students, and will be of interest to journalists and politicians."--Adam Berinsky, Massachusetts Institute of Technology

"Hillygus and Shields find more persuadable voters out there than I believed existed and the book's conception of cross-pressuring issues is compelling. This is a top-notch piece of research that will add significantly to our understanding of presidential campaigns."--Daron Shaw, University of Texas, Austin

See all Editorial Reviews

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
Share your thoughts with other customers

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
The Persuadable Voter: Wedge Issues in Presidential Campaigns
This item: The Persuadable Voter: Wedge Issues in Presidential Campaigns
Price: $25.17
Ships from and sold by

Want to discover more products? Check out this page to see more: g wedge