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The Phaidon Archive of Graphic Design Hardcover – September 17, 2012
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"Even if you don't light up at seeing the work of Paul Rand or Andy Warhol, you'll want Phaidon's new Archive of Graphic Design. Thumbing through the cards is like playing Trivial Pursuit. . ." - Details
"Leading arts publisher Phaidon has collated some of the world's most prolific examples of graphic design and put them in a handy box set of more than 500 flash cards." - Acclaim Magazine
". . .good graphic design can be informative, persuasive - and sometimes even moving. The Phaidon Archive of Graphic Design. . .surveys some of the highlights over the past 600 years." - The Wall Street Journal
". . .an impressive, exhaustive, rigorously researched, and beautifully produced compendium of 500 seminal designs spanning newspaper, magazines, posters, advertisements. . .examined through 3000 color and 300 black and white illustrations in their proper historical and socio-cultural context." - Brain Pickings
"Designers, design students, and design enthusiasts everywhere. . .this is cool." - Felt and Wire
"The Phaidon Archive of Graphic Design is the commercial art cannon embodied: 500 topic sheets on everything from a 700-year-old Buddhist text to the album art of Beck's "The Information." - T: The New York Times Style Magazine
"A radical departure from traditional bookmaking, [The Phaidon Archive of Graphic Design] pays tribute to the power of design both through its contents and, well, its design." - Steve Heller for The Atlantic
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Top Customer Reviews
This is a great resource. The price has dropped to a very reasonable $60. It was around $200 when I bought it a couple years ago.
If the intent of the 'book-in-a-box-design' was for users to handle the cards, resort them, hang them up, and so on - then they should have been printed on durable stock that could withstand such handling.
I've already dinged the edges of some of the cards - and I've been very gentle.
I hate to give a bad review, but I agree with the other person who pointed out that for the price, it would have been nice for the cards to have been heavier or even laminated.
The information is great - but if I would have known about the flimsy cardstock, I would not have purchased this item.
The Phaidon Archive of Graphic Design
The description didn't prepare me for the delight of opening this box of wonders.
It's parked next to my desk. I randomly select one of the loose sheets, prop it where I can see it, and am inspired.
Sometimes the page elicits a nostalgic response along with an appreciation of the graphic design being highlighted (Seventeen Magazine, Rolling Stone).
Other pages are history lessons, philosophical treatises, a skip across the ocean. Each one takes only moments to read but invites further contemplation.
It ain't cheap. It is certainly not a necessity for most people.
But if you are a junkie for graphics, it's the $#!+.
This case contains a huge amount of information organized in such a way that everyone who needs or intends to be better informed about the practice of visual design through time will be totally satisfied.
It is not a book, it is a case with cards containing a big picture on one side and its context on the other side, with a commentary.
So, it certainly will not work for beginners.
It is really a tool for studying and teaching, a wonderful one. One can pick up some of those cards in a way to demonstrate a point of view or a series of design procedures.
For the price, it would be fantastic to have laminated cards.
The filing system is fair.
Wanted to give this a 5.
Most Recent Customer Reviews
For something that costs so much and is representing the History of Graphic Design, one would think that the pages would be more durable than they are. Read morePublished 22 months ago by M. Ronquillo
A compilation of designs all in a big, heavy case. Each design is on it's own sheet of paper. I haven't even had time to look through it yet.Published on May 21, 2013 by Matt
It's all here, from early ads to beaux artes to the bauhaus to the latest in high-tech design. The large-size sheets have one design per sheet, with the identifying information on... Read morePublished on January 10, 2013 by Nick Morgan
A must for anyone in the field. The case is a little heavy due to the incredible amount of information contained in it.Published on January 2, 2013 by Francois Boucher