Inspired by stunning original research, comprehensive clinical studies, and their successes with thousands of patients, the authors construct a new paradigm for the psychology of health, offering fresh hope for anyone stuck in a self-destructive rut. Integrating principals of evolutionary biology with trailblazing, proactive strategies for wellness, they argue that people who are chronically overweight, sick and ailing, or junk food junkies aren't that way because they're lazy, undisciplined, or stuck with bad genes. The authors reveal that most are victims of a dilemma that harkens back to our prehistoric past-"the Pleasure Trap."
Drs. Lisle and Goldhamer then call upon their clinical experience, scientific investigations, and a recent revoution of understanding in human motivational psychology to provide you with solutions for the challenges of keeping on a healthful course-and how to make the most of your life. --This text refers to the Hardcover edition.
This book is very easy to understand and the concepts are easily applied.
This book is about thinking before acting and about rationally understanding the motives of our actions so that we may make better decisions.
Regardless, I highly recommend this book to anyone seeking truth about nutrition and health.
Excellent Book! A Should Read for anyone & everyone. Huge at unraveling some of the reasons behind why we act the way we act, eat the things we eat and have the habits that we do... Read morePublished 9 days ago by Lynn bowensothebysrealty Com
After reading The China Study, I was interested in learning further about health, nutrition and the current predicaments that we face in the age of instant gratification. Read morePublished 13 days ago by Lynne
This is a great mind opening book, because it shows how we human beings still unconsciously act based on our primitive instincts of survival and reproduction, and why we shouldn't... Read morePublished 1 month ago by giovana foresti fezer
thought provoting, fascinating research re brain and pleasure science . . .Published 1 month ago by Balance
Essential information goes a little deeper than the online videos (which I recommend). A great explanation as to why we can't resist eating certain foods. Read morePublished 2 months ago by Tom Hales
Gives an understanding of why we get trapped by bad habits that feel good at the moment. I still have them, so can't give a testimony about how it works. Read morePublished 2 months ago by Ella M. Rydzewski
This book echoes and elaborates on many of the problems I felt existed but found hard to explain. Once your eyes are opened and you look at things with a new perspective you will... Read morePublished 3 months ago by John