From Publishers Weekly
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...a wonderful read if you have any interest at all in art or science or design or engineering or creativity or innovation or the morality of our material culture or managing any of those people or processes...Some books are so good that you know you'll read them again, and you know this by the time you finish. With this book, I knew by page 25.(Computerworld)
Gold displays casual insights such as illustrating the sheer abundance of the plenitude by pointing out the variety of shirts in an audience and the work that went into each and pads this very skinny book with his own goofy cartoons. The result is a fun splash in some of the important ideas behind modern consumption.(Publisher's Weekly)
Gold's nimble mind unpacks the contradictions and consequences of our stuff-clotted world, quoting a friend's warning: 'We should be careful to make the world we actually want to live in.' This is not the traditional anti-materialist rant and that helps make it a valuable rumination on a prevailing 21st-century condition.(The Morning News)
Rich Gold was one of the most creative and unusual minds of our era. His unique vision lives on in this book.(Alan Kay )
This is a gem that will shape your way of seeing and thinking about the world forever. Rich was one of the true visionaries of Xerox PARC and this unique book, in both its form and content, provides a window into a brilliant and incredibility imaginative mind at work.(John Seely Brown, Former Chief Scientist, Xerox Corp and former director of its Palo Alto Research Center (PARC), and co-author of The Social Life of Information)
This little book, with its simple logic and language and unforgettable, whimsical drawings, will change the way its readers look at the world around them.(Susan Salter Reynolds LA Times)