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A must for any consultant in the political arena.
I have applied it, and proof that most of the strategic actions exposed through this book, have magnificent results. Read more
This book can be summed up in two sentences: 1. Emotion is a greater determinant of voters' political choices than reason and 2. Read morePublished 2 months ago by Anne Wilson
a good cure for people who think humans are rational - i mean you- liberals.Published 5 months ago by Karl Hess
I agree that while the book can be energizing and productive for "clueless" Democratic campaigns, it's a mixed bag. Read morePublished 16 months ago by Still Singin'
If only everyone realized the truth of what he writes, they'd know how sadly they have been manipulated by propaganda disguised as news.Published 17 months ago by J. Beck
Years ago, I came across research by Drew Westen that formed the basis of "The Political Brain." I'd sketched a novel by then--which portrayed the psychological traits he mapped so... Read morePublished 21 months ago by James P. Kelly