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"The most interesting, informative book on politics I've read in many years" Bill Clinton "May prove to be one of the most important studies of political campaigning of recent times." Jonathan Freedland in The Guardian"
a good cure for people who think humans are rational - i mean you- liberals.Published 2 months ago by Karl Hess
I agree that while the book can be energizing and productive for "clueless" Democratic campaigns, it's a mixed bag. Read morePublished 13 months ago by Still Singin'
If only everyone realized the truth of what he writes, they'd know how sadly they have been manipulated by propaganda disguised as news.Published 14 months ago by J. Beck
Years ago, I came across research by Drew Westen that formed the basis of "The Political Brain." I'd sketched a novel by then--which portrayed the psychological traits he mapped so... Read morePublished 18 months ago by James P. Kelly
I saw Westen speak at Netroots and was impressed, but this book is pop psychology to the max (I've a PhD in molecular biology and work in aerospace engineering). Read morePublished 20 months ago by John Woods
Fascinating and important book about how voters reach decisions on how to cast their votes. It's not logic and reason and measured views on policy, people, it's emotion. Read morePublished 20 months ago by Anne Mills