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I agree that while the book can be energizing and productive for "clueless" Democratic campaigns, it's a mixed bag. Read morePublished 10 months ago by Still Singin'
If only everyone realized the truth of what he writes, they'd know how sadly they have been manipulated by propaganda disguised as news.Published 11 months ago by J. Beck
Years ago, I came across research by Drew Westen that formed the basis of "The Political Brain." I'd sketched a novel by then--which portrayed the psychological traits he mapped so... Read morePublished 15 months ago by James P. Kelly
I saw Westen speak at Netroots and was impressed, but this book is pop psychology to the max (I've a PhD in molecular biology and work in aerospace engineering). Read morePublished 17 months ago by John Woods
Fascinating and important book about how voters reach decisions on how to cast their votes. It's not logic and reason and measured views on policy, people, it's emotion. Read morePublished 17 months ago by Anne Mills
The book is so shallow as to be useless. Written from a politically biased point of view--the author does not have the executive functions necessary to overcome his myside bias... Read morePublished 21 months ago by K. West
Must be read by anyone who is interested in understanding how political campaigns are run in the current environment. The book explains just how smart the campaign managers are. Read morePublished 23 months ago by Laocoon143