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The Political Campaign Desk Reference: A Guide for Campaign Managers and Candidates Running for Elected Office Paperback – September 6, 2008

ISBN-13: 978-1432731953 ISBN-10: 1432731955

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The Political Campaign Desk Reference: A Guide for Campaign Managers and Candidates Running for Elected Office + Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Praeger Studies in Political Communication)
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Product Details

  • Paperback: 208 pages
  • Publisher: Outskirts Press (September 6, 2008)
  • Language: English
  • ISBN-10: 1432731955
  • ISBN-13: 978-1432731953
  • Product Dimensions: 6.1 x 0.4 x 9.2 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #1,016,992 in Books (See Top 100 in Books)

More About the Author

Michael McNamara is a political consultant who works for candidates and issues locally and nationally. He is based in the Cincinnati, Ohio area. A graduate of Miami University in Oxford, Ohio, McNamara began running local campaigns while still a student. He has operated on campaigns of all sizes from township trustee and city council to Congressional, Senate, statewide and Presidential campaigns.

McNamara has also worked as a member of the White House advance teams for President George W. Bush and Vice President Dick Cheney. Mr. McNamara wrote "The Political Campaign Desk Reference" as a practical guide for candidates, campaign professionals, and volunteers.

"The Political Campaign Desk Reference" is used in classes at colleges and universities nationwide.

McNamara is active in his church and has served on the Board of Directors for the Cincinnati Area Chapter of the American Red Cross.

Customer Reviews

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See all 17 customer reviews
A very easy to read with concise info.
J. A. Travaglino
Most of these books I have read once and put them on my shelf...to collect dust!
A. Searcy
It is very easy to read and has so much helpful information.
Campaign Gal

Most Helpful Customer Reviews

13 of 13 people found the following review helpful By Campaign Gal on September 22, 2008
Format: Paperback
I have worked on or volunteered for several campaigns and thought I knew a lot about grassroots campaigning. I have to say this book taught me so much more and in such a practical way. It is very easy to read and has so much helpful information. I would highly recommend this to anyone who is running for office themselves and their campaign staff. I particularly found the section on fund raising helpful as that was my area of weakness. Worth every penny!The Political Campaign Desk Reference: A G for Campaign Managers and Candidates Running for Elected Office
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12 of 12 people found the following review helpful By B. Burgess on December 8, 2008
Format: Paperback
This book is a great tool even for those who have previous campaign experience.

Mike McNamara lives, eats and breath political campaigns. He knows how they are won, and just as important, he knows how they are lost.

McNamara will walk candidates and campaign managers through every aspect of planning and executing a political campaign - he covers the ins and outs of everything from the obvious (yard signs) to the not so obvious (dealing with candidate's family members) - from technical issues (computer network security) to major financial considerations (TV ad budgets).

This book is a comprehensive guide that, if followed, will give your campaign a shot at success on election day.
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10 of 10 people found the following review helpful By D. Mckenzie on September 29, 2008
Format: Paperback
I have worked in all types of races from local to federal and the material presented here is a MUST READ for anyone considering getting involved in the political process, especially candidates.
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5 of 5 people found the following review helpful By M. L. Martz on April 14, 2010
Format: Paperback Verified Purchase
Great book, I have worked on lots of campaigns and this is a great book for beginners and pros alike. I bought it as a gift but started reading it on the plane and had to finish. A great primer for someone who wants to know more about running for office or someone who just wants a quick reference or second opinion.
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4 of 4 people found the following review helpful By A. Searcy on April 16, 2009
Format: Paperback
If you are like me and you are a campaign "junkie" then you probably own a huge collection of books on campaigns and strategies and ideas. Most of these books I have read once and put them on my shelf...to collect dust! All of us know that the best campaign advice comes from those who "do", and the author of this book obviously is a "doer"!! The most valuable campaign tips and advice comes from the trenches and I believe that Michael McNamara has been in those trenches, so BUY THIS BOOK!! I promise you......it won't collect dust!
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2 of 2 people found the following review helpful By K. Fallon on February 18, 2012
Format: Kindle Edition Verified Purchase
I wasn't expecting much for a book that's $3.99 on kindle, but it was absolutely phenomenal! I have highlighted at least 33% of the book and will be referring back to it frequently. The one thing I noticed missing, however, would be a chapter or section on how politicians and their campaigns can effectively utilize social media.
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2 of 2 people found the following review helpful By Carlos Avalos on May 22, 2011
Format: Paperback Verified Purchase
I was looking for a book that could deliver a detailed overview (an oxymoron?) but that's what I got!!!
Well written, well structured. At the time I bought it I was evaluating the chance of helping a candidate run for re-election. Things did'nt work out because of agenda problems, but McNamara's book gave me a conceptual framework that would have been crucial for the task.
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2 of 2 people found the following review helpful By L. Atkins on November 26, 2010
Format: Paperback Verified Purchase
Everything you need to know about running a campaign (well almost). Will save the novice a lot of mistakes and wasted time. Local campaigns often don't have professional campaign staff, this handbook can bring those volunteer staffers up to speed.
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