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Really, "all" Lakoff does is give us a metaphor for thinking about what works, so we can implement the methodology effectively.
If you really like both of those books, then you might also like this book (though I'd still recommend that you read Lakoff's "Moral Politics" first).
The author starts by writing that for decades the majority of Americans have been thinking in a way that makes them think like conservatives think.
Great book that helps you understand thought processes behind politics It is informative and eye opening and will lead you down another thought process. Read morePublished 6 days ago by C. Fleming
It gave me a wonderful explanation of how our neural physiology affects our politics. It should be required reading for anybody who votes anywhere in the world. Read morePublished 21 days ago by George A Wolf III
Clear, concise and pragmatic - just the way I need them to be.Published 29 days ago by Vincent John Patti
To find answers to the age-old question "why people vote against their self-interest" this book is essential reading. Read morePublished 6 months ago by Douglas D. Graham
George Lakoff is a professor of cognitive and linguistic science at Berkeley. His 2008 book, The Political Mind, says “progressives” are losing out because they imagine people... Read morePublished 7 months ago by Frank S. Robinson
The author starts by writing that for decades the majority of Americans have been thinking in a way that makes them think like conservatives think. Read morePublished 9 months ago by James Bonhamton
As a fan of Lakoff's and especially of his previous book on Moral Politics, I was eager to see if Lakoff had come up with new and interesting insights, especially in the ways that... Read morePublished 12 months ago by jurgfella
I love Lakoff's brain and his extensive knowledge paired with the accessible language and clarity of communication. At his level, many writers lose touch with the common reader. Read morePublished 13 months ago by G. Kecskes
This is a book that gets u think man these people who are spewing all this hate and ignorance really do lack sense dont they they want to roll back womens rights workers rights... Read morePublished 13 months ago by chris