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The Pomme Company [Kindle Edition]

David Sobotta , Glenda Sobotta
4.0 out of 5 stars  See all reviews (10 customer reviews)

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Book Description

The Pomme Company is based on David Sobotta's nearly twenty years at Apple. It is a look inside one of America's most secretive companies by someone who worked there. From just after the Macintosh was introduced to well after the iPod arrived David was immersed in the reality distortion zone of Apple. While Apple has many adoring fans, few people appreciate the challenges of working at Apple. You might be surprised that three current Apple employees declined permission for use of their pictures in a photo for the book.  The photo was taken eleven years ago when David's team received a national award. When you work in Apple's sales division, the company owns your soul and your image. The Pomme Company is also a great journey through the changes brought to our lives by technology and computers.  The book spans the world from the days of floppy disks to the days of flash memory. Finally,  The Pomme Company is the story of a family whose life was transformed by Apple. In twenty years the Sobotta family went from working a family farm in the rural hardwood hills north of Fredericton, New Brunswick in Canada to being part of Apple's historic comeback. David Sobotta went from raising cattle and riding a tractor to being part of Apple's efforts on Capitol Hill.

Editorial Reviews

About the Author

David worked at Apple from 1984 until 2004. He was there to see the good, the bad, the ugly, and the insanely great. 

His first career was 10 years of raising purebred cattle. Running a large farm far from a safety net provided a great foundation for someone who would survive for so long in the high tech pressure cooker of Apple.  His farm was in Canada north of Fredericton, New Brunswick on the banks of the Tay River in what some would call wilderness.

Those first 30 years of David's professional life on the farm and as a Silicon Valley computer soldier forged his character. Life on the farm taught him that who you are is far more important than what you do. How much money one makes is not the measure in life which matters. How you treat others is far more important than any money one might make. 

Corporate life reinforced his belief that standing up for what is right is fundamental to any life of value.

Beyond that David is greatly influenced by where he now lives and believes that how we treat the coastal marsh is a measure of how much we care for future generations.

David spends his life after Apple immersed in the extraordinary natural beauty of North Carolina's Southern Outer Banks. He can often be found walking the beaches or out on the water in his kayak or skiff chasing fish or a great sunset.  Photography is one of his great passions.

David has commented that by doing the right thing for the right reasons, enough money to get by seems to make it into his bank account. He counts himself blessed and sleeps well at night.
David's high school years were spent at McCallie School in Chattanooga, Tennessee. He graduated from Harvard College in 1971.  He was proud to apply the training he received from studying Colonial America History to his successful career of raising cattle.
Rumors that his book, The Pomme Company, is causing iPads running Kindle reader to overheat are unfounded.  According to David, users are holding their iPads incorrectly.

Product Details

  • File Size: 3897 KB
  • Print Length: 307 pages
  • Page Numbers Source ISBN: 1480130419
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B009PPGEJ2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #628,462 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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2 of 2 people found the following review helpful
3.0 out of 5 stars Mostly boring, with a solid finish. November 18, 2012
Format:Kindle Edition|Verified Purchase
I bought this thinking it would be an in-depth look at the inner workings of Apple, but for the most part it is anything but.I would say the first 80% is far more heavy on the locations of his sales meetings, and even what meals he ate. Talking about meeting, or not meeting, his sales numbers is just not interesting.

Further compounding this issue is the constant typos, and weird mix of talking about the "Pomme" company with other clear references to Apple and various Macs in his photos. It reads as if the use of the phrase "The Pomme Company" is merely so he wouldn't get majorly sued, but he used Apple everywhere it would be ok. If that is the case, I can understand, but it turns out to be an annoying read. He also uses "character names" in lieu of the actual people, but at times he clearly talks about John Sculley instead of "Quiet John" and mentions Steve Jobs instead of "SJ". Why make these character names in places if, in other places, you don't bother? It just comes across as a very sloppy piece of writing.

I was going to give this two stars, but decided to go for three because of the closing sections. If you are interested in this, it is almost worth it just to read the last 20%. The reason for this is this is where Sobotta describes his experience of being ousted at Apple. He clearly reveals the strange politics that infest this company, and in a small way peels back the curtain to show what an average (and petty) company Apple actually is. I have heard similar stories from others who have worked at Apple, and they all say it's not what it appears to be. Sobotta corroborates this.
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3 of 4 people found the following review helpful
2.0 out of 5 stars Use of Pomme is annoying December 7, 2012
Format:Kindle Edition|Verified Purchase
Why David mentions Apple by name in the preface, uses initials for some people, uses real first names in other and pseudonyms in others is beyond me. This could have been allegorical ("based on my time at Apple") or non-fiction (all of the names have been changed), but please - SJ for Steve Jobs? And I cringe with every use of Pomme Company instead of just Apple. I would think Apple legal would have better things to do than go after this author describing his time in the Apple Field Sales organization.
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3 of 4 people found the following review helpful
2.0 out of 5 stars Uninteresting November 10, 2012
Format:Kindle Edition|Verified Purchase
If you're looking for a book that will unveil the secrecy shroud behind Apple's mega-successful products, prepare to be disappointed.

The book largely deals with the life of a somewhat successful Apple sales guy. The first half tells in overlong details each and every step he made in selling Apple products from a salesman's point of view, and it was mostly around the pre-Jobs' return era. We were never really given a reason why we should care about his life and work, and it gets tedious and repetitive quickly.

Things get mildly interesting in the last third, touching Apple's internal company politics between its higher-ups and lower divisions, but in the end the book still came out as a bitter tell-all from an employee that has worked so hard for his employers but in the end got shuffled as the company's business evolved. Except that it's not even a tell-all, as he's bound by his non-disclosure agreements.
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5.0 out of 5 stars Great book from a great manager April 9, 2014
Format:Kindle Edition|Verified Purchase
I'm a consultant in latinamerica and remember asking David for help a couple of times. He was always willing to help. I've been following him in apple peels and love his book. I don't doubt his recollections from apple are far from reality. I highly recommend this book if you want to know about the insides Apple.
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5.0 out of 5 stars Accurate. November 21, 2013
Format:Kindle Edition|Verified Purchase
This book accurately describes the culture at Apple. As a former Apple employee who was released from the company for questionable reasons after enduring patterns of abuse from multiple sources within the organization, I can attest to the pervasiveness of passive-aggression within Apple walls. Most of the people at Apple are extremely brilliant and labor selflessly to further the Apple brand. The management culture leaves much to be desired though. By the time I was finally asked to leave Apple (management had made it known that they wanted me out so I saw it coming), I had become physically ill due to the toxicity in the environment. This book helped me realize that I was not alone in my experience, and I highly recommend it to anyone who has experienced life at Apple, or to anyone considering a career at Apple.
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