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20 of 22 people found the following review helpful
on June 1, 2004
Format: Paperback
Have you ever met someone who's been to one-too-many Tony Robbins seminars? It's like listening to a parrot. Most marketing books, in my opinion, are like that; compilations of what's already been said by someone else. The exceptions to this rule - the great breakthrough books - are Ogilvy on Advertising, The 22 Immutable Laws of Marketing, and The Popcorn Report.
Originally published in 1991, some would call it "dated." These people are idiots. In one of her closing chapters, Ms. Popcorn very presciently describes email and e-commerce, calling them "screenmail" and "infobuying" though neither had yet been invented. Heck, in 1991 we weren't even using the word "internet." It would be another 3 years before anyone was even talking about "The Information Super-Highway."
The Popcorn Report is one of the great books of original thought and Faith Popcorn deserves a spot in the Marketing Hall of Fame. Buy the book. It will stretch your mind by showing you how we got to where we are.
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3 of 3 people found the following review helpful
on July 16, 1998
Format: Paperback
Faith Popcorn is very insightful and her writings portray a sense of clarevoyancy. She has predicted over 8 trends that have since been realized and she has helped many entrepreneurs pave the way to success. Popcorn seems to know exactly what it is that the American public wants and how our needs will change in the future. Her success and accuracy is legendary, however, if you tend to have a short attention span, I suggest simply reading the firs 6 chapters and the last 4. The mid-section is very repetitive, offering very few new ideas. Take a look and find out what Popcorn has known for years.
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3 of 4 people found the following review helpful
on October 12, 2003
Format: Paperback
When I began reading this book I was doubtful that the trends and predictions of this book would be relevant ten years after it was written. I was pleasantly surprised in that these trends are still very relevant to our world today. A great book to get a perspective on how to deal with trends and changes in society, with fantastic real-world, simple examples. I would definitely recommend this book, and I look forward to reading more of Faith Popcorn.
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on February 11, 2012
Format: Paperback
I read the 1992 version of the book She wrote then, #1 trend was Cocooning. People will be too afraid to go out. Supermarkets will deliver the food at your door, doctors will make again house calls. Sales for home alarms will increase 80%. Cocooning never happened and was her biggest boo-boo.

She recommends American Airlines to transform the coast-to-coast flight into a a special restorative time for body and mind, promising passengers to arrive feeling much better than before they boarded the flight. In 2012 this is big joke. No food, less leg room is what we get and for cheap flight, passengers put up with everything.

Also men will color their hair to look younger. (Actually more people today shave their head to hide boldness).

You can see the full details in "The memories of a Product Manager: The Flood is coming: Faith Popcorn predictions" [...]
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on July 27, 2013
Format: Paperback
This book was published a long time ago, so it's interesting to see how some if the "predictions" have worked out over time. Obviously an intelligent woman wrote this.
A friend recommended it and the book was as my friend said it would be, so that's why the five star rating.
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Format: PaperbackVerified Purchase
I read the book years ago and mentioned it to my daughter and business partner so she wanted a copy to read. Very informative and in the ensuing years much has come true. Recommended for folks who want to follow a model of thinking ahead.
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1 of 2 people found the following review helpful
on June 9, 1997
Format: Paperback
A good manager must anticipate whats ahead of its company

Since the operation of any company takes most of our time... one must rely on magazines, books and some times opinions of other managers...

Ms. Popcorn opened our eyes to what we must expect and look for in trends if we want to stay in business and keep ahead of our competion and of our clients.

This is a must book for entreprenours.

Thanks Ms Popcorn for sharing your ideas with us mortals
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on February 1, 2015
Format: Hardcover
Old book with very obvious predictions.
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on August 13, 2014
Format: PaperbackVerified Purchase
Good for Real Estate students.
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0 of 1 people found the following review helpful
on June 8, 1997
Format: Paperback
I read The Popcorn Report when it first came out and found virtually everything in it to be right on the mark. The author's vision of what is and what is likely to come was not only intensely accurate, it was also presented very well. I thoroughly enjoy an author who strives to communicate his interest in life as opposed to the author who wants us to find him interesting. Faith Popcorn showed a unending interest in the world around us and will give you some excellent perspectives on where it's going
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