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The Portable MBA Desk Reference: An Essential Business Companion (The Portable MBA Series) Hardcover – October 1, 1998
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Top Customer Reviews
That's why thousands of people depend on The Portable MBA Desk Reference-the complete one-stop source of quick-access information on hundreds of key business terms, concepts, and resources. From accounting and advertising to management and manufacturing, this ready reference puts a wealth of essential knowledge right at your fingertips.
Now substantially revised and updated, this outstanding second addition of The Portable MBA Desk Reference keeps pace with the latest developments in business facts, figures, and more. Like its successful predecessor, this new edition offers the combined wisdom of experts from every field of business-all skillfully presented in two user-friendly sections.
Part One is an easy-to-use A-Z encyclopedia of major business topics, with plain-English coverage of crucial terminology and subjects in accounting, economics, finance, international business, management, manufacturing, marketing, and strategy. You'll also find helpful mini-case studies and real-life examples, plus time-saving cross-references to related entries.
Part Two is a comprehensive and up-to-date directory of sources of vital business information. It tells you exactly where to look-in print and on line-and whom to contact for information on dozens of business areas, including advertising, marketing demographics, corporate and industrial financial data, economic data, international business, and more. You'll also find appendices packed with hard business facts, numbers, and lists-perfect for beefing up an important report or preparing for that last-minute meeting.Read more ›
Most Recent Customer Reviews
I bought this book (all new, but from Amazon market place seller for [lower than retail cost] - the only thing missing was a dust jacket, and I figured it was not worth paying an... Read morePublished on June 8, 2002