From the Publisher
The Portable MBA Desk Reference is the essential source of key business information, definitions, ideas, and common business formulas. Now in its second edition, this key reference for every manager and student has been substantially updated to include all the latest business facts, figures, and lists, as well as new detailed sections on technology, including chapters on the Internet and e:commerce. The resource section in the back of the book has also been completely reworked to include more practical sources of information for managers. Nitin Nohria, of the Harvard Business School, lends his business expertise as the new editor for this edition.
From the Inside Flap
The Portable MBA Desk Reference Second Edition Being in business today means navigating a daunting array of jargon, theories, and data covering hundreds of topics-any one of which could have the power to make or break your success at any time. That's why thousands of people depend on The Portable MBA Desk Reference-the complete one-stop source of quick-access information on hundreds of key business terms, concepts, and resources. From accounting and advertising to management and manufacturing, this ready reference puts a wealth of essential knowledge right at your fingertips. Now substantially revised and updated, this outstanding second edition of The Portable MBA Desk Reference keeps pace with the latest developments in business practice, including cutting-edge information on the Internet and electronic commerce, plus up-to-the-minute business facts, figures, and more. Like its successful predecessor, this new edition offers the combined wisdom of experts from every field of business-all skillfully presented in two user-friendly sections. Part One is an easy-to-use A-to-Z encyclopedia of major business topics, with plain-English coverage of crucial terminology and subjects in accounting, economics, finance, international business, management, manufacturing, marketing, and strategy. You'll also find helpful mini-case studies and real-life examples, plus time-saving cross-references to related entries. Part Two is a comprehensive and up-to-date directory of sources of vital business information. It tells you exactly where to look-in print and on line-and whom to contact for information on dozens of business areas, including advertising, marketing demographics, corporate and industrial financial data, economic data, international business, and more. You'll also find appendices packed with hard business facts, numbers, and Lists-perfect for beefing up an important report or preparing for that last-minute meeting. Whether you're looking for a quick-take or a complete business refresher course, The Portable MBA Desk Reference, Second Edition is an essential companion for your trip to the top. The Portable MBA Series The Portable MBA series, with over 450,000 copies sold, provides instant "MBA literacy" to managers, professionals, and business owners. Portable MBA books provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. As such, The Portable MBA series provides the most authoritative continuing business education available. Abridged List of Series Titles The Portable MBA, Third Edition The New Portable MBA The Portable MBA in Marketing, Second Edition The Portable MBA in Finance and Accounting, Second Edition The Portable MBA Desk Reference, Second Edition The Portable MBA in Management The Portable MBA in Entrepreneurship, Second Edition The Portable MBA in Entrepreneurship Case Studies The Portable MBA in Strategy
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