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The Portable MBA in Strategy (Portable MBA Series) Hardcover

ISBN-13: 978-0471584988 ISBN-10: 0471584983 Edition: 1st

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Product Details

  • Hardcover: 496 pages
  • Publisher: Wiley; 1 edition (May 1994)
  • Language: English
  • ISBN-10: 0471584983
  • ISBN-13: 978-0471584988
  • Product Dimensions: 1.5 x 7.5 x 10.5 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,727,025 in Books (See Top 100 in Books)

Editorial Reviews

From the Publisher

An all-star team of top people in the field offer insight on strategy from leading MBA programs. Comprehensive coverage includes corporate and business unit tactics, industry and technical analyses. Examines issues surrounding developing strategic alternatives, implementing strategy and building a strategic organization. Each chapter is built around an extensive, interesting example.

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Most Helpful Customer Reviews

16 of 20 people found the following review helpful By eclectic reader on October 26, 1997
Format: Hardcover
The title is misleading. The careful reader will develop a more thorough grounding in business strategy than any MBA course can provide. Especially useful for non-MBAs who want to understand the concepts that get tossed around during strategic planning.
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