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An all-star team of top people in the field offer insight on strategy from leading MBA programs. Comprehensive coverage includes corporate and business unit tactics, industry and technical analyses. Examines issues surrounding developing strategic alternatives, implementing strategy and building a strategic organization. Each chapter is built around an extensive, interesting example.
The title is misleading. The careful reader will develop a more thorough grounding in business strategy than any MBA course can provide. Especially useful for non-MBAs who want to understand the concepts that get tossed around during strategic planning.
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