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The Power of Approachability Paperback – March 1, 2005


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Product Details

  • Paperback: 220 pages
  • Publisher: HELLO, my name is Scott! (March 1, 2005)
  • Language: English
  • ISBN-10: 0972649719
  • ISBN-13: 978-0972649711
  • Product Dimensions: 8.4 x 5.4 x 0.6 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #485,164 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Concise and powerful techniques...a must read and a must have resource on your shelf!" -- Dr. Jeff Magee, PDM, CSP, CNC, CEO of Jeff Magee International<br /><br />"I love Scott's stuff. And unlike so many other business books, this one is fun to read!" -- Shep Hyken, CSP, Author of Moments of Magic<br /><br />"The world would be a better place is more people would adopt Scott's straightforward approach to communication." --Catherine Ryan Hyde, Author of Pay It Forward

About the Author

Scott Ginsberg is a professional speaker and the author of HELLO my name is Scott and The Power of Approachability. He works with people and organizations who want to become UNFORGETTABLE communicators - one conversation at a time. <P>In addition to writing two books, publishing dozens of articles and giving speeches around the country; Scott has worn a nametag all day, every day since November 2, 2000 to encourage people to become friendlier and more approachable. He has been internationally recognized as "the world's foremost field expert on nametags" by the Washington Post, CNN, The Associated Press, Headline News, USA Today and dozens of other media outlets.

Customer Reviews

The tips are very practical, and easy to implement.
Philip R. Gerbyshak
Read the book to find out what "fine" means and how it is not the best way to answer that question.
Deborah D. Peters
Scott teaches us that much success can be achieved by knowing how to approach others.
Brad Cohen

Most Helpful Customer Reviews

12 of 12 people found the following review helpful By Philip R. Gerbyshak on May 4, 2005
Format: Paperback
So many tips, so little space to write about them all. Ginsberg talks about the 5 things this book will help you become, and it really does help you with each of them (become a great conversationalist, become unforgettable in your first impressions, become a networking superhero, and become the epitome of approachability in your business and personal lives). I especially enjoyed the tips on how to become a networking superstar, with valuable tips like remember NOT to put your cell phone on the dinner table when out with friends, NOT to just talk about you, and other insights. For those who are looking to be a better listener and a better communicator, this book is definitely for you. The tips are very practical, and easy to implement. I couldn't recommend this book more highly!
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8 of 8 people found the following review helpful By Julie Hood on June 9, 2005
Format: Paperback
Are you approachable? Hmmmm.... the first time I heard that question, I wasn't sure. What exactly does it mean to be approachable?

The author, Scott Ginsberg, "that guy with the nametag" (who has worn a nametag continuously since Nov. 2, 2000), certainly has the experience to explain it -- and uses his Six Power Principles of Approachability to share his insights.

Throughout the remainder of the book he teaches you how to improve each of these areas.

Some of my favorite parts of the book explain how to deal with those tricky networking situations like:

-- What if you always forget names? (Appendix D)

-- What if you're stuck, and don't know what to talk about?

-- How do you get out of a conversation with someone without abandoning them (p. 50)

-- What if you meet someone but they don't have business cards with them?

-- Should you say, "Do you remember me?" (page 171)

-- What should you do if you see someone you should know but you can't remember who they are? (p. 84)

Make sure you read to the end because some of the best parts of the book are at the back. Chapter 9 talks about Success Sentences(tm) which explains what sentences are good to use at networking functions and which ones are not. For example, "Where do you work?" can trip up people who have been recently laid off but "What are you working on this week?" is more open-ended and gives them a way to answer without feeling embarrassed.

If you've struggled with networking and conversing with strangers, this book will take away much of your stress. You can even preview the first three chapters online (and sign up for his newsletter) at [...] .

What I love about this book is that it is one of those books you don't know you need until you read it -- Scott provides real-life solutions to those frustrating networking challenges!
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24 of 30 people found the following review helpful By A. Chatham on May 10, 2006
Format: Paperback
First of all, this is a pretty short book. It's listed as 220 pages, but about 40 of those are a marginally useful appendix, and there are lots of cartoons and giant blocks of text. That can be excused if the remaining content is high quality, but I'd have to say it's not.

I found the writing unengaging, and he pulls in a lot of outside quotes without context. I didn't feel like I learned anything new from this book, other than that you can wear a nametag all the time, and what people will say to you if you do so.

A lot of the book is about Scott going to a conference, or Scott working at a hotel, or Scott on a plane. A bit of that could be interesting, but there's way too much of it. The anecdotes about his friends or people he met doing presentations are more interesting, but rarer. With all of the personal anecdotes, the book comes off as very self-promotional, as if the author really wants you to book him for a speaking engagement.

Also, a lot of it comes across as rather snippy, taking digs at other networking books or people he met. This is quite hypocritical, given his recommendation not to insult people or talk behind their backs.

I recommend just going back to the authority, Dale Carnegie's "How to Win Friends and Influence People." It may be slightly outdated, but I think everything important covered in Approachability is covered in Carnegie's work. Plus, Carnegie has a better writing style and more interesting anecdotes.
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5 of 5 people found the following review helpful By Shep Hyken on May 31, 2005
Format: Paperback
This is all of Scott's best ideas, articles, tips and more - all put into one book. He is great for making the business concepts simple. He backs the concepts up with stories. Do yourself a favor and buy this book. You'll be more approachable. That means you'll be better in all of your relationships - both personal and business!
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7 of 8 people found the following review helpful By Deborah D. Peters on April 29, 2006
Format: Paperback
I met Scott Ginsberg at the WOMMA conference and then read The Power of Approachability because we received the book at the conference. I promptly read it and felt so compelled by it, that immediately I decided that it would become the third required textbook in the networking/referral based course I teach. We have used questions from the back of the book to help our guests at our networking events get connected with others more easily and quickly. Additionally, I could open this book every day and find something to implement as it is so chock full of good techiques. The one I love best (at least today) is when someone says "Fine," to your question of, "How are you." Read the book to find out what "fine" means and how it is not the best way to answer that question.
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Most Recent Customer Reviews


More About the Author

Scott Ginsberg is the only person who wears a nametag twenty-four seven. More importantly, he's the only person in the world who made a career out of wearing a nametag twenty-four-seven. As the author of twenty-one books, a professional speaker, award-winning blogger and the producer of NametagTV.com, Scott's publishing and consulting company specializes in approachability, identity and execution. He's been featured on every major news network in the country - including The Wall Street Journal, USA Today, NPR, MSNBC, FastCompany - and, even wrote a quiz for COSMO Magazine. When he's not traveling around the world giving speeches, Scott lives in Brooklyn where he often talks to strangers.

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