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The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search Paperback – March 1, 2011

167 customer reviews

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Editorial Reviews


Leading the reader through his own journey from skeptic to LinkedIn enthusiast and trainer, Breitbarth extols the benefits of creating a well-crafted LinkedIn account.
Perfect for readers who grew up before the dawn of the Internet era.
-Kirkus Reviews

I know of no one who knows how to use LinkedIn better than Wayne Breitbarth.  
-Robert Grede, Best-selling author of Naked Marketing - The Bare Essentials and The Spur & The Sash--a novel

--Inside Endorsements page

This greatly simplifies the ability of those of us not in the Facebook generation to make sense of social media and leverage LinkedIn for business success.

-Michael A. Dalton, Author of Simplifying Innovation

--Inside Endorsements page

Wayne Breitbarth's Power Formula for Linkedin Success explains how anyone can use Linkedin to propel business growth. 
-Christina Steder, President, Clear Verve Marketing, LLC

--Inside Endorsements page

To success in business today, you need to thoroughly understand how to leverage one of today's most powerful tools, LinkedIn. A great first step is to read Breitbarth's book." 
--Erik Qualman, international bestselling author of Socialnomics

From the Author

As a reformed LinkedIn skeptic, I can understand why you might not have gotten on the LinkedIn bandwagon: not enough time, don't see the value, not looking for a job.

But I'm here to tell you there are over 200 million people around the world who are using LinkedIn, and that's just too big a market to ignore!

Every day individuals and companies are using LinkedIn to quickly and easily:

  • Find prospects that lead to sales
  • Increase their visibility in the marketplace
  • Gain a competitive advantage
  • Uncover insider information about their prospects
  • Drive traffic to their website
The Power Formula for LinkedIn Success is your step-by-step guide to capitalizing on all this potential. I take a very practical approach and share lots of specific examples, stories, and illustrations that are the direct result of my thirty years of experience in business consulting and business ownership--and I skip the technical jargon and gobbledygook. Why not give it a try. It's an easy read. Someone told me he read the whole thing between Chicago and Miami!

Note: Like most Internet resources, LinkedIn is constantly changing. Stay up to date on the latest LinkedIn features and strategies by visiting my website at, where you can download free resources and sign up to receive my weekly LinkedIn tips. --This text refers to an alternate Paperback edition.

See all Editorial Reviews

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Product Details

  • Paperback: 176 pages
  • Publisher: Greenleaf Book Group Llc (March 1, 2011)
  • Language: English
  • ISBN-10: 1608320936
  • ISBN-13: 978-1608320936
  • Product Dimensions: 8.5 x 5.6 x 0.6 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (167 customer reviews)
  • Amazon Best Sellers Rank: #795,214 in Books (See Top 100 in Books)

More About the Author

Wayne Breitbarth, founder of Power Formula LLC, is a nationally recognized industry leader in LinkedIn training and marketing. He has shared his expertise with more than 40,000 professionals through private business consulting, dynamic presentations to local and national audiences, and his critically acclaimed book The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.

Wayne works with companies to develop a comprehensive strategy for using LinkedIn to increase sales, raise brand awareness, recruit employees and reduce recruiting fees, and discover new markets for products and services. His thirty years' experience in the areas of operations, finance, management, consulting, and business ownership enable him to "put it all together" for his clients.

In addition to his consulting work, Wayne is a dynamic speaker. His practical yet entertaining presentations have inspired audiences at conventions, industry association events, corporate training sessions, and executive groups.

As a LinkedIn expert, Wayne has been quoted in Inc., Forbes, Wired, American Express Open Forum, and

He is a Certified Public Accountant and received a BBA from the University of Wisconsin-Whitewater and an MBA from Marquette University.

Wayne can be found on LinkedIn at

Follow him on Twitter @WayneBreitbarth for daily LinkedIn tips.

Be sure to sign up for his FREE weekly LinkedIn tips at

Contact Wayne at

Customer Reviews

Most Helpful Customer Reviews

138 of 153 people found the following review helpful By Brad D on July 8, 2011
Format: Paperback Verified Purchase
I really had high hopes for this book because of the amount of positive reviews and lack of negative reviews.

I was extremely disappointed when I received it.

If you've never used LinkedIn, and don't have any idea what it is, this book might be right for you. My guess is that if you're are looking to buy this book, you are already on LinkedIn, and want to enhance what you are doing. I fit that description - I'm not a power user, but I want to step up my networking and marketability. I can honestly say that I did not get one actionable takeaway or good idea. This book adds nothing new and is rehashed content you can find on the internet.

One other point - there is a lot of fluff in the book: "blown up"/oversized screenshots, white space and blank pages. This is more of a 50-100 page free e-book than a full length book.

In fairness to the author, there is a checklist of getting started with LinkedIn which could be helpful to a LinkedIn newbie as far as basic things to complete and a general plan of attack. However, I think this can be figured out from many of the resources on the web and just getting started on LinkedIn by signing in and giving it a try.

If you are still seriously considering purchasing this book, my advice is to check out a copy at the library first, and then see if it's worth keeping.

This is a first for me, but Amazon is getting a return of this book!
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30 of 32 people found the following review helpful By Ken on March 6, 2011
Format: Paperback Verified Purchase
I recently attended a seminar that Wayne was one of the speakers at. Conveniently just before that I had logged onto LinkedIn for the first time. I honestly thought when he talked about his book he was another snake oil salesman just out to make a buck. I was wrong. He told us that he designed the book to be read on a flight to Dallas. I didn't take the flight but I was able to read the book in just over two days, with three kids in the house that is an accomplishment. The short read doesn't mean the book is lacking in content at all. In fact you could liken it to making juice from concentrate; it's all in there ready for you and not watered down. Each chapter I found myself going back to my profile and updating it with something new. I can't speak to the full pay out of the book yet as I just finished it ten minutes ago, but I can speak to the potential. By following the steps and leveraging the contacts you already have this will become an invaluable tool for anyone. I look forward to the weekly updates from Wayne and I look forward to the new contacts to my network the steps in this book will add. And I know those contacts will lead to new business for me in the future. My best advice for anyone who buys this book would be to lock yourself in your office for a couple days to read the book, take notes, dog ear some pages and keep your profile up so you can update it section by section as you go.
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25 of 26 people found the following review helpful By CTPreppie on March 3, 2013
Format: Paperback Verified Purchase
The best features this book tells you about are no longer part of LinkedIn. Before you waste your money like I did, you should know that Linkedin has changed greatly in late 2012 and early 2013. Please look for a much more updated source to learn Linkedin. Very upset. Did email the author.
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Format: Paperback
The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search

Yes, I have met Wayne and he's the real deal! He is so passionate about LinkedIn when he speaks that he captivates and inspires his entire audience.

Wayne's book is properly titled. Over the years I have taken LinkedIn training from quite credible sources and I would do what I was told to do- well, most of it. Having a book like this where it can walk me through the process of what to do in LinkedIn AND why I'm doing it is priceless. The book provides brilliant guidance for someone who is unfamiliar with LinkedIn and/or social media savvy. Wayne shares endless ways you can utilize LinkedIn to work for you :) This is an outstanding beginner's introduction and an superb book for those who have already dabbled. This has just moved up to my "Must Read List" for all my clients. Great job Wayne!
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Format: Paperback
This book was OK. I picked it up because the title said it would help the reader improve upon their business, their brand, and their job search. I think instead of saying "business" the title should have said "career opportunities." And I think instead of just saying "brand" the title should have said "personal brand." Basically what I got from this book was LinkedIn is a wonderful self-promotion tool for the job seeker. As I read through the chapters I felt like I had been there and done that long ago when signing up on a bunch of online job boards like Monster dot com. LinkedIn is definitely geared more toward benefiting the resume poster, but the author says the power users of LinkedIn are recruiters and human resource professionals - the same power users of ALL the online job boards.

The book certainly presents a power formula for getting linked into LinkedIn so you might be successful in getting a better job. But I was left hanging as to whether "LinkedIn Success" means you will in fact be able to get a better job. And I certainly got no direction as to how to use LinkedIn as a prospecting tool to find clients or customers for a small business. In Chapter 9 there was some talk about the "Giving & Getting Answers" application in LinkedIn. And in Chapter 15 there was a discussion about joining "Groups." Both of these features have significant potential for a small business owner to attract clients and customers, but this aspect of LinkedIn was ignored in this book.

Interestingly the author is a small business owner himself. He runs an office furniture store (sells product) and a seminar business (sells a service). He talked a little about his use of LinkedIn to find company employees who are responsible for purchasing office furniture.
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