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A Sales System Unlike Any Other
on May 9, 2000
This book was written for those who have serious problems with gaining access to others of special importance to them. Boylan offers a cohesive and comprehensive system to overcome all manner of barriers. He calls it The Circle of Leverage and explains it within six different sections entitled:
What's Been Keeping You Out
The Circle of Leverage System: What It Is, What's Behind It, and How It Works
The Circle of of Leverage System: The Ten Preparation Steps
Making Your Move: The Five Execution Steps of the Circle of Leverage System
Mastering the Circle of Leverage System
Obviously, this book can be very helpful to those in sales but if we expand our perspective to include other forms of persuasion, this book offers even greater value. For example, consider the potential relevance of the Circle of Leverage System to recruiting and hiring, M&A initiatives, competing with others in the same organization for its resources, use of customers as an extended sales force, use of "alumni" to locate talent, etc.
The Circle of Leverage System is sound. Boylan's explanation of it is thorough and lucid. I recommend this book highly to anyone who is both willing and able to make a sustained commitment to applying these principles. What else will you need? Tenacity and patience.