Most helpful critical review
1,932 of 2,306 people found the following review helpful
One or two chapters of interest, the rest filler
on May 4, 2012
The first two chapters weren't bad. They made me think that the succeeding chapters would be even more interesting. They weren't. The book fell off a cliff at that point. Chapters on companies that turned around -- I thought I was watching CNBC. The science, which is what I was interested in, apparently is only enough to fill one or two chapters. Then the author manufactured a bunch of filler to make it book-length, most of which only seemed to relate to the topic marginally. And if you're looking for a self-help book to help you break bad habits, go somewhere else. The advice is: find out what reward you get out of the habit, then do something else to get that same reward. There, you don't have to read the book.
If the book is intended as an advertisement for Febreze, it's fairly effective. I found myself actually wanting to buy a bottle, but then realized I was probably being manipulated. (Years ago, I read the label on a Febreze bottle. It said make sure the fabric you're spraying is clean first. If my couch was clean, I wouldn't be spraying it with something to remove odors! Give me a break.)
And woven throughout the book, you have to suffer through the author's admonitions about the habits that *he* thinks *you* ought to practice: the usual boring, politically correct, cultural-narrative-approved, scientifically unproven advice like eat more vegetables, cut down on fat consumption, and wear sunscreen just to go outside. What a hack. I see why he's won some "journalism" awards -- he pushes the cultural narrative of the news media.
It made me realize that one habit I could try to break is buying books on Amazon based on other people's reviews.