From the Back Cover
Make your LinkedIn account work for you and your business
LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in more than two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals.
"I travel the globe teaching entrepreneurs and often let them know it's foolish not to actively use LinkedIn. This productivity tool is invaluable, but I probably still wouldn't be using it anywhere near the level I am today if Dave didn't ask for a warm introduction to me so he could show me the light."
—BILL AULET, Managing Director and Senior Lecturer, MIT Entrepreneurship Center
"Dave Gowel has shown me that when used properly, LinkedIn allows professionals todisplace hope with decisive action."
—ROGER STAUBACH, NFL Hall of Fame Quarterback and Executive Chariman, Americas, Jones Lang LaSalle
"Building reputation and generating word of mouth doesn't happen by accident. Dave's book provides a fresh, strategic approach to our most basic professional activities."
—JEFFREY BUSSGANG, General Partner, Flybridge Capital Partners, and author of Mastering the VC Game
"V=n(n-1). Metcalfe's Law has seen iterations and 'improvements,' but the basic point still holds: the value of a network is an exponential function of the number of nodes. Most people argue over things like the relative strength of connections, V=n(log n), or the added value of groups, V=2n. They're all missing the real story, Gowel's Corollary: the value of a network is only as valuable as how you use it: V=U[n(n-1)]. As Dave teaches us, page by page, anything times zero is zero!"
—GREGG FAIRBROTHERS, Adjunct Professor of Business Administration, Dartmouth's Tuck School of Business, author of From Idea to Success
About the Author
is the CEO of RockTech, a software company that allows professionals to quickly adopt new technologies, with offices in Cambridge and New York City. He cofounded the marketing firm Clearly Creative, where his successes earned him the title of "LinkedIn Jedi" in the Boston Globe
. David taught at MIT as an assistant professor of military leadership after serving in Iraq as an Army Ranger and combat platoon leader. He is currently a board member of the East End House Community Center and a founding member of the Kendall Square Association in Cambridge, Massachusetts.