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The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn Paperback – December 27, 2011


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Product Details

  • Paperback: 169 pages
  • Publisher: Wiley; 1 edition (December 27, 2011)
  • Language: English
  • ISBN-10: 1118134672
  • ISBN-13: 978-1118134672
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #371,570 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Make your LinkedIn account work for you and your business

LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in more than two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals.

"I travel the globe teaching entrepreneurs and often let them know it's foolish not to actively use LinkedIn. This productivity tool is invaluable, but I probably still wouldn't be using it anywhere near the level I am today if Dave didn't ask for a warm introduction to me so he could show me the light."
BILL AULET, Managing Director and Senior Lecturer, MIT Entrepreneurship Center

"Dave Gowel has shown me that when used properly, LinkedIn allows professionals todisplace hope with decisive action."
ROGER STAUBACH, NFL Hall of Fame Quarterback and Executive Chariman, Americas, Jones Lang LaSalle

"Building reputation and generating word of mouth doesn't happen by accident. Dave's book provides a fresh, strategic approach to our most basic professional activities."
JEFFREY BUSSGANG, General Partner, Flybridge Capital Partners, and author of Mastering the VC Game

"V=n(n-1). Metcalfe's Law has seen iterations and 'improvements,' but the basic point still holds: the value of a network is an exponential function of the number of nodes. Most people argue over things like the relative strength of connections, V=n(log n), or the added value of groups, V=2n. They're all missing the real story, Gowel's Corollary: the value of a network is only as valuable as how you use it: V=U[n(n-1)]. As Dave teaches us, page by page, anything times zero is zero!"
GREGG FAIRBROTHERS, Adjunct Professor of Business Administration, Dartmouth's Tuck School of Business, author of From Idea to Success

About the Author

DAVID GOWEL is the CEO of RockTech, a software company that allows professionals to quickly adopt new technologies, with offices in Cambridge and New York City. He cofounded the marketing firm Clearly Creative, where his successes earned him the title of "LinkedIn Jedi" in the Boston Globe. David taught at MIT as an assistant professor of military leadership after serving in Iraq as an Army Ranger and combat platoon leader. He is currently a board member of the East End House Community Center and a founding member of the Kendall Square Association in Cambridge, Massachusetts.

More About the Author

Dave Gowel started his career in the U.S. Army as a cadet at West Point. He became an Army Ranger, served as a Platoon Leader in Iraq, and punctuated his military career by teaching leadership as an Assistant Professor within MIT's ROTC program. It was there that his duties included acting as the Harvard liaison, which coincided with Facebook's explosive growth. Having seen the social revolution first hand while teaching his Cambridge students, Dave realized there was a need in the business world for better education on the topic. Dave left MIT in 2008 to lead the company he co-founded with his wife in 2007, Clearly Creative, which consulted on the integration of new social technologies into traditional marketing, PR, sales and communications programs. While leading Clearly Creative, Dave earned the title of LinkedIn Jedi in the Boston Globe and was warmly introduced to Mark Rockefeller, with whom Dave co-founded RockTech. With offices in Cambridge and New York City, Dave now leads this software company to more effectively scale the technology training he formerly delivered in a more consultative fashion.

Customer Reviews

This book will put you ahead of the pack!
Scott C. McCabe
Great practical book written in a really light practical tone peppered with personal stories that kept me engaged.
Elspeth Chasser
Anyone that wants to get motivated with Linkedin should read this book.
Tony C

Most Helpful Customer Reviews

24 of 25 people found the following review helpful By Scott on January 6, 2012
Format: Paperback Verified Purchase
This is a difficult review to write. There are parts of the book that I found really helpful and parts of the book that I found a total waste.

Read this book if any of the following apply to you: (a) You are "new" to LinkedIn, (b) you see no purpose for LinkedIn (c) you think LinkedIn can't help you make any money, (d) your LinkedIn profile is less than 100% complete, (e) you have connections on LinkedIn with people you kind-of-know but don't-really-know, or (f) you consider LinkedIn to merely be "Facebook for business."

If none of these terms describe you, skip this book and save your money.

This book is a primer for people who are new to LinkedIn, are confused about what LinkedIn is or don't use it to its full potential. It provides a solid orientation to what LinkedIn is (an active map of your relationships) to what it is not ("social media").

There is nothing practical in the first 10 chapters of the book. On top of this, the author fills pages upon pages with metaphors, anecdotes and stories to illustrate his points. (Like many pop-psychology or pop-business books, it is a lot of cotton candy and not much nutrition. Now imagine 1/2 a book filled with metaphors like the one I just fed you).

Everything in this book can be found at [...] and elsewhere on the Internet. In fact, you can get more at [...] and elsewhere on the Internet!

Although, it just came out -- this book is not that up-to-date. For example, in Chapter 11 the author writes about a person with the current positions of a CFO, as nonprofit board member and president of the chess club. His solution for this is manipulate the dates so relevant information appears first.
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5 of 5 people found the following review helpful By Chris C. Herbert on December 22, 2011
Format: Paperback Verified Purchase
I've voted with my wallet! I read the book and decided that my clients and a CEO peer to peer group I'm involved with need to read and apply what's in this book. So, I bought 10 copies. The book outlines, through real world stories, ways in which Linkedin can be used to grow and optimize your network. Remember two key things when reading Dave's book: 1) the importance of 2nd and 3rd degree connections and, 2) using a litmus test to determine if you should connect (or stay connected) with someone on Linkedin. Also, you'll learn how Linkedin is different from Facebook and Twitter especially for B2B professionals.
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3 of 3 people found the following review helpful By Oliver G on January 4, 2012
Format: Paperback
I really enjoyed reading this book. The tips and tricks for utilising LinkedIn were certainly useful but much more useful are the lessons on how to generate and leverage "social capital". I really liked the definition of "social capital" as described in this book and the simple and direct examples of how it can be used to make you more successful as a professional will definitely help me to achieve my goals in 2012.

Well worth a read for anyone looking to achieve more by utilising LinkedIn to maximum effect.
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4 of 5 people found the following review helpful By Alan L. Chase VINE VOICE on December 13, 2011
Format: Paperback
After serving his nation as an Army officer, West Point grad Dave Gowel, CEO of RockTech, made the decision to turn his multiple talents to the business world. Along the way, he discovered the under-utilized utilities of LinkedIn, and made himself an expert in the use of this amazing social networking tool. Dave has probably forgotten more about the use of LinkedIn than many of us will ever learn. He has discovered applications of the tool that even LinkedIn's founders were unaware of.

Prior to co-founding his software company, RockTech, Mr. Gowel devoted part of his previous consulting practice to teaching business men and women how to maximize their ability to leverage LinkedIn to grow their businesses and professional networks. I have been privileged to participate in some of the workshops that Gowel performed for business leaders since 2008.

In this book, he has distilled the most important lessons and offers them to business users of LinkedIn. Whether you are a LinkedIn neophyte or an experienced user of the tool, I guarantee that in reading this book, you will discover new tricks and methodologies for maximizing the ways in which you are able to use LinkedIn to grow your business and to enlarge and improve your professional network. This book makes an excellent gift - first as a gift to yourself and then to colleagues and clients.
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1 of 1 people found the following review helpful By Nancy on July 14, 2013
Format: Paperback
I read this book because I have several hundred LinkedIn connections but I felt like I wasn't really maximizing my experience with LinkedIn. I wanted a book that would give me some ideas on how to better leverage those connections rather than have X amount of people I'm connected with and nothing happening. I feel this book is strictly for beginners. I kept waiting for something I didn't know already by just using the LinkedIn site but I didn't find anything. The author also has a great affinity for LinkedIn and has met with many people in the company, including the founder. I got tired of being told how great they are. I know, that's why I'm on it. I want to get more out of it but I guess I'll need to find another book.

If you've never been on LinkedIn, this book will give you a good primer. If you already have 40 connections, you won't learn anything new.
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