Make your LinkedIn account work for you and your business
LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in more than two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals.
"I travel the globe teaching entrepreneurs and often let them know it's foolish not to actively use LinkedIn. This productivity tool is invaluable, but I probably still wouldn't be using it anywhere near the level I am today if Dave didn't ask for a warm introduction to me so he could show me the light."
—BILL AULET, Managing Director and Senior Lecturer, MIT Entrepreneurship Center
"Dave Gowel has shown me that when used properly, LinkedIn allows professionals todisplace hope with decisive action."
—ROGER STAUBACH, NFL Hall of Fame Quarterback and Executive Chariman, Americas, Jones Lang LaSalle
"Building reputation and generating word of mouth doesn't happen by accident. Dave's book provides a fresh, strategic approach to our most basic professional activities."
—JEFFREY BUSSGANG, General Partner, Flybridge Capital Partners, and author of Mastering the VC Game
"V=n(n-1). Metcalfe's Law has seen iterations and 'improvements,' but the basic point still holds: the value of a network is an exponential function of the number of nodes. Most people argue over things like the relative strength of connections, V=n(log n), or the added value of groups, V=2n. They're all missing the real story, Gowel's Corollary: the value of a network is only as valuable as how you use it: V=U[n(n-1)]. As Dave teaches us, page by page, anything times zero is zero!"
—GREGG FAIRBROTHERS, Adjunct Professor of Business Administration, Dartmouth's Tuck School of Business, author of From Idea to Success
DAVID GOWEL is the CEO of RockTech, a software company that allows professionals to quickly adopt new technologies, with offices in Cambridge and New York City. He cofounded the marketing firm Clearly Creative, where his successes earned him the title of "LinkedIn Jedi" in the Boston Globe. David taught at MIT as an assistant professor of military leadership after serving in Iraq as an Army Ranger and combat platoon leader. He is currently a board member of the East End House Community Center and a founding member of the Kendall Square Association in Cambridge, Massachusetts.
Delighted that I bought the book. It really helped me use links the proper way so that I can receive all types of information that help me run my website better.Published 19 months ago by L.S. Cauldwell
Simple descriptions and great human interest stories to hold your attention. A great how-to at the end makes it well worth the money.Published on April 25, 2013 by Virginia E. McHenry
Returned this book after reading 1/3 of it, so as not to waste any more time. Didn't really learn anything insightful. Read morePublished on November 20, 2012 by Flashy
After reading this book for the second time I truly appreciate all the value of this remarkable book. Read morePublished on August 8, 2012 by Tony C
As a fellow social media and networking author, I'm frightened about how many people are on LinkedIn, yet have no idea how to use it. Read morePublished on March 15, 2012 by Gordon Curtis
Is social media a totally new phenomenon or just the latest expression of people's desire to connect? Read morePublished on March 13, 2012 by David H. Rosen
Just finished reading this book and I was amazed by how important the concept of social capital is. You may not see the effects of it on the short term, but on the long run it can... Read morePublished on February 21, 2012 by Carlos
Great practical book written in a really light practical tone peppered with personal stories that kept me engaged. Have already updated my LinkedIn site based on his tips.Published on February 17, 2012 by Elspeth Chasser
In addition to the many recommendations and real-life examples provided in this text, David Gowel offers the reader a chance to "test-drive" the TAP product from his company,... Read morePublished on February 16, 2012 by CRITTER