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The Power of No: Because One Little Word Can Bring Health, Abundance, and Happiness [Kindle Edition]

James Altucher , Claudia Azula Altucher
4.4 out of 5 stars  See all reviews (138 customer reviews)

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Book Description

“No” is sometimes the hardest word to say. It’s also the most necessary.

How many times have you heard yourself saying yes to the wrong things—overwhelming requests, bad relationships, time-consuming obligations? How often have you wished you could summon the power to turn them down?

This lively, practical guide helps you take back that power—and shows that a well-placed No can not only save you time and trouble, it can save your life.

Drawing on their own stories as well as feedback from their readers and students, James Altucher and Claudia Azula Altucher clearly show that you have the right to say no:

To anything that is hurting you. To standards that no longer serve you. To people who drain you of your creativity and expression. To beliefs that are not true to the real you.

It’s one thing to say no, the authors explain. It’s another thing to have the Power of No. When you do, you will have a stronger sense of what is good for you and the people around you, and you will have a deeper understanding of who you are. And, ultimately, you’ll be freed to say a truly powerful “Yes” in your life—one that opens the door to opportunities, abundance, and love.

Editorial Reviews

About the Author

James Altucher is a successful entrepreneur, chess master, spiritual teacher, and writer. He has started and run more than 20 companies, some of which failed, several of which he sold for large exits. But more important, James has been inspiring people both in person through hundreds of events, through his books, and through weekly Q&A Twitter sessions by speaking on topics including stress, fear, anxiety, money, and relationships. His writing has appeared in most major national media outlets, including the Wall Street Journal, ABC, Elephant Journal, Tech Crunch, and Thought Catalog. His blog, The Altucher Confidential, has attracted more than 15 million readers since its launch in 2010. He is the author of eleven books, including the motivational bestseller Choose Yourself and I Was Blind but Now I See. Join him at
Claudia Azula Altucher is an author and a teacher of yoga, meditation, and philosophy. She authored 21 Things to Know Before Starting an Ashtanga Yoga Practice, and she often gives talks or retreats on yoga and meditation. She also writes for many media outlets, including Thought Catalog, Elephant Journal, Feel Gooder, and My Yoga Life. Claudia has worked hand in hand with her husband, James, for years, co-writing blog posts and editing each other’s works. They have held spiritual retreats together and practice the Power of No on a daily basis. You can contact her through her website at or on Twitter at @ClaudiaYoga.

Product Details

  • File Size: 1819 KB
  • Print Length: 243 pages
  • Page Numbers Source ISBN: 1401945872
  • Publisher: Hay House (July 15, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #12,064 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
80 of 95 people found the following review helpful
2.0 out of 5 stars Blind To Their Own Counsel August 2, 2014
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Around fifteen years ago, I had a pastor who formerly suffered from sexual compulsion. I say "suffered," because his sermon illustrations frequently drew object lessons from his past--very, very long illustrations, lavish in detail and dripping with heartfelt emotion. He was the JK Rowling of recovering Christian sex addicts. One started to suspect he didn't so much regret his pre-conversion dependencies, as miss them.

I recalled that pastor, reading this book. The title and back-cover synopsis implied I'd get insights into setting productive boundaries, rejecting others' opportunistic impositions on my finite strength, and screening toxic relationships and commitments, hopefully without alienating friends or insulting strangers. Instead, I mostly got a painful litany of the Altuchers' past struggles. These long confessions cross the line between relevant anecdote and just wallowing in it.

The Altuchers built their current stable marriage, achieved late in life, on the ruins of significant prior setbacks. James, a serial entrepreneur, got unbelievably rich unbelievably young, and his profligate lifestyle alienated everyone he loved, including his first wife and children. Claudia, a yoga instructor, sought romance for the wrong reasons, defining herself externally, believing herself personally unworthy unless somebody loved her. They tell their stories at some length.

Their introduction, "Your NO Bill Of Rights," seemed promising. In eleven simple precepts, followed with one- or two-paragraph explanations, the Altuchers set a tone of declarative therapeutic redemption. It's difficult to dispute tenets like "You have the right to defend your life," "You have the right to take your time," or "You have the right to silence.
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22 of 25 people found the following review helpful
5.0 out of 5 stars Talk less...Sit in Silence! July 16, 2014
By JoeC
Format:Kindle Edition|Verified Purchase
James once told me during his Twitter Q&A to sit in silence. Oooookay. I didn't do it.

Claudia tweeted something about sitting in silence and I asked her about. She replied back, "Try it. You'll see." Oooookay. I didn't do it.

Later on, I crossed paths with Michael Ellsberg and he had similar advice to sit in silence. He even showed me his technique. I tried it, but I got antsy and dropped it.

I read this book and the part about sitting in silence really jumped out at me. I will do it this time!

An interesting formula mentioned was: value of words = demand for those words divided by supply of the words. My report cards as a kid always said I needed to participate in class more. So I carried the belief that I had to talk more whether it was when meeting people or in meetings for work. But James gave a great example of how he said less during meetings and his words became more valuable and he was offered a CEO job, which he turned down.

All the sections and exercises in this book are great. These were the parts that spoke to me. The parts that I needed to hear.

Pick up this book and you'll hear what you need to hear as well.
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21 of 25 people found the following review helpful
Boy, was I mistaken! I started THE POWER OF NO expecting ESEENTIALISM-lite. You know, nice message, but without the collective power of heavy corporate sponsorship. When I started reading it, I thought it was weird..a bit odd. It didn't jive with everything else I've been reading. And then I thought of that quote by Haruki Murakami, "If you only read the books that everyone else is reading, you can only think what everyone else is thinking."

The more I read this, the more I loved it. This may be one of the best books I've read this year (I've read over 120 so far). Leading up to this review, I've been quoting some of my favorite lines on Twitter. It's a shame about the limited space, otherwise I'd be quoting huge chunks out of the book. Here are some quotes I've shared:

"The brain is scared of reinvention because it might not be safe."
"Don't waste your free thoughts on the other slaves with their Rolex shackles."
"If we have crappy people around, we have a crappy life."

These quotes out of context may sound odd; you may get more meaning out of the authors' slideshow on their site.

One of the more profound quotes that touched me personally came through a story about CATCH-22 author Joseph Heller, who was at a New York gathering of rich hedge-fund managers (even more poignant for me after reading THE BUY SIDE and RICH KIDS OF ISTAGRAM). Someone told Heller to look around and see the people that would make more money doing what they do versus Heller. In response, Heller said he has something they do not. When asked, his answer was, "I have enough."

Another powerful moment came from Claudia sharing her meditative experiences throughout the world; one such was an event with Thich Nhat Hanh, where a sign displayed, "no mud, no lotus".
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25 of 30 people found the following review helpful
5.0 out of 5 stars Warren Buffett once said... July 16, 2014
Format:Kindle Edition|Verified Purchase
"The difference between successful people and really successful people is that really successful people say no to almost everything."

Understanding the power of no is more powerful than ever. In a sea of opportunity, being able to know what you want, and saying no to everything else is critical. This short book is worth it's weight in gold.
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Most Recent Customer Reviews
5.0 out of 5 stars I say Yes to Power of No
Outstanding read. Altucher delivers again. He's now one of my favorites. My copy is littered with notes. Keep it up James.
Published 1 day ago by Andy King
4.0 out of 5 stars The exercises are gold, if you do them
At first, I didn't like this book mainly because of the switching authors bit. But, I got used to that. Read more
Published 2 days ago by Mayflower Girl
4.0 out of 5 stars Keys
One of the key things mentioned throughout this book is to reinvent yourself every day. Like the co-founder of Twitter Biz Stone mentioned in his book THINGS A LITTLE BIRD TOLD ME,... Read more
Published 2 days ago by RG69
5.0 out of 5 stars his arguments against obtaining a degree do raise a few good points. I...
I first heard of James Altucher in the blogosphere. He is a frequent contributor on LinkedIn. The first blog I read by him was about how not everyone needs a college education. Read more
Published 3 days ago by AIROLF
5.0 out of 5 stars Five Stars
Published 3 days ago by Pavel Morin
5.0 out of 5 stars Works great for an over committed mom
This book is amazing I am a working mom two three and I have a terrible time saying no. This book has really helped me. Read more
Published 4 days ago by Edward Walker
5.0 out of 5 stars Another great value from James!
Great book by James! He and Claudia are a great writing team. This book brings things more clearly into focus for me. Read more
Published 4 days ago by MePhase2
5.0 out of 5 stars GREAT
Very powerful and 'NO' is my new best-friend. I mean that. GREAT BOOK
Published 4 days ago by Robin Rodenberg
5.0 out of 5 stars For all the People Pleasers out there!
I have known for a while that I do not have the power to say "NO" to the things that inconvenience, discomfort or simply do not interest me. Read more
Published 4 days ago by Prism
4.0 out of 5 stars Great read
Lots of great ideas to consider in this book. Choose Yourself was a movement, and this is the reminders for that movement.
Published 4 days ago by Tim Lawson
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