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The Power of No: Because One Little Word Can Bring Health, Abundance, and Happiness [Kindle Edition]

James Altucher , Claudia Azula Altucher
4.4 out of 5 stars  See all reviews (258 customer reviews)

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Book Description

“No” is sometimes the hardest word to say. It’s also the most necessary.

How many times have you heard yourself saying yes to the wrong things—overwhelming requests, bad relationships, time-consuming obligations? How often have you wished you could summon the power to turn them down?

This lively, practical guide helps you take back that power—and shows that a well-placed No can not only save you time and trouble, it can save your life.

Drawing on their own stories as well as feedback from their readers and students, James Altucher and Claudia Azula Altucher clearly show that you have the right to say no:

To anything that is hurting you. To standards that no longer serve you. To people who drain you of your creativity and expression. To beliefs that are not true to the real you.

It’s one thing to say no, the authors explain. It’s another thing to have the Power of No. When you do, you will have a stronger sense of what is good for you and the people around you, and you will have a deeper understanding of who you are. And, ultimately, you’ll be freed to say a truly powerful “Yes” in your life—one that opens the door to opportunities, abundance, and love.

Editorial Reviews


“James Altucher is scary smart.” — Stephen Dubner, author of Freakonomics

“What I like about James is you can tell he came from a roller coaster. He chose his own path to success without knowing the outcome. And . . . one thing is for sure: if you don’t make courageous choices for yourself, nobody else will.” — Dick Costolo, CEO of Twitter

“Every ‘no’ makes space for the perfect ‘yes.’ It’s impossible to thrive in an overcommitted world. And yet it’s so easy to get caught up—to drain our energy bank account, leaving us mentally, physically, and spiritually bankrupt. Your freedom may be closer than you think. The Power of No by James and Claudia Altucher is an invitation to a universe of meaningful opportunities on the other side of ‘no.’ I’m so grateful for this book and I know you will be too.” — Kris Carr, New York Times best-selling author of Crazy Sexy Kitchen

“The Power of No takes a fresh approach to becoming masterful at using ‘no’ to say ‘yes’ to life. Grounded in both practical and spiritual wisdom, James and Claudia take the reader on an unexpected journey that explores a variety of ways we prevent ourselves from being fully present in the here and now. Their book is filled with magic that can change your life if you’re brave enough to follow their lead!” — Cheryl Richardson, author of The Art of Extreme Self Care

“I would recommend this book to any member of the human species. It’s bold, empowering, and useful. It gave me the courage to turn down distractions so that I could focus on the important things in life, like endorsing this book.” — A. J. Jacobs, New York Times best-selling author of Drop Dead Healthy

About the Author

     James Altucher is a successful entrepreneur, chess master, spiritual teacher, and writer. Claudia Azula Altucher is an author and a teacher of yoga, meditation, and philosophy. Together they inspire people through their writings, talks, online seminars, and Twitter Q&A sessions, shedding light on topics from stress and anxiety to money and relationships to accessing and honoring our true selves.

     James is the author of eleven books, including the bestseller Choose Yourself. His blog, The Altucher Confidential, has attracted more than 15 million readers since its launch in 2010. Claudia is the author of 21 Things to Know Before Starting an Ashtanga Yoga Practice and frequently gives talks and retreats on yoga and meditation. Both have published their writings in media outlets including The Wall Street Journal, Thought Catalog, and Elephant Journal.

Product Details

  • File Size: 1819 KB
  • Print Length: 243 pages
  • Page Numbers Source ISBN: 1401945872
  • Publisher: Hay House (July 15, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #36,812 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
135 of 158 people found the following review helpful
2.0 out of 5 stars Blind To Their Own Counsel August 2, 2014
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Around fifteen years ago, I had a pastor who formerly suffered from sexual compulsion. I say "suffered," because his sermon illustrations frequently drew object lessons from his past--very, very long illustrations, lavish in detail and dripping with heartfelt emotion. He was the JK Rowling of recovering Christian sex addicts. One started to suspect he didn't so much regret his pre-conversion dependencies, as miss them.

I recalled that pastor, reading this book. The title and back-cover synopsis implied I'd get insights into setting productive boundaries, rejecting others' opportunistic impositions on my finite strength, and screening toxic relationships and commitments, hopefully without alienating friends or insulting strangers. Instead, I mostly got a painful litany of the Altuchers' past struggles. These long confessions cross the line between relevant anecdote and just wallowing in it.

The Altuchers built their current stable marriage, achieved late in life, on the ruins of significant prior setbacks. James, a serial entrepreneur, got unbelievably rich unbelievably young, and his profligate lifestyle alienated everyone he loved, including his first wife and children. Claudia, a yoga instructor, sought romance for the wrong reasons, defining herself externally, believing herself personally unworthy unless somebody loved her. They tell their stories at some length.

Their introduction, "Your NO Bill Of Rights," seemed promising. In eleven simple precepts, followed with one- or two-paragraph explanations, the Altuchers set a tone of declarative therapeutic redemption. It's difficult to dispute tenets like "You have the right to defend your life," "You have the right to take your time," or "You have the right to silence.
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19 of 20 people found the following review helpful
1.0 out of 5 stars Completely missed the mark for me September 9, 2014
Format:Paperback|Vine Customer Review of Free Product (What's this?)
I was intrigued by book's premise of making a meaningful difference in your life by saying `no.' To me this was an interesting concept because it seems like so much advice encourages the opposite - do more, be more productive, fit more in, etc. And while that kind of advice can seem good in theory, for me it hasn't always worked well in practice. I can end up feeling overwhelmed and spread thin. I've already been trying to simplify my life and set better boundaries, but I'm always looking for more tips to better embrace this in my life.

Unfortunately this book gravely missed the mark for me in a few different ways.

First, the material it covered wasn't at all what I expected and wasn't as valuable or insightful as what I thought I would be reading about. Though the authors tried to organize the book into different sections, it felt like the kinds of things they were saying we should be saying no to were all over the place. They also weren't as closely linked to the themes of setting boundaries and simplifying your life as I expected. Thinking specifically about what they were asking us to say no to, some of them seemed essential to say no to, but others didn't seem universally true and felt more specific to the authors. Because each only had, on average, two pages devoted to it, I didn't always have a good sense of why it was important to me to say no to some of these things. It also seemed like the book was expecting me to say no to the things the authors don't think are essential, rather than teaching me to set my own priorities and edit my life accordingly.

I also didn't feel like the authors did a good enough job of setting up their credibility in this space. Why should I believe them? Why are they uniquely qualified to write this book?
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25 of 30 people found the following review helpful
Boy, was I mistaken! I started THE POWER OF NO expecting ESEENTIALISM-lite. You know, nice message, but without the collective power of heavy corporate sponsorship. When I started reading it, I thought it was weird..a bit odd. It didn't jive with everything else I've been reading. And then I thought of that quote by Haruki Murakami, "If you only read the books that everyone else is reading, you can only think what everyone else is thinking."

The more I read this, the more I loved it. This may be one of the best books I've read this year (I've read over 120 so far). Leading up to this review, I've been quoting some of my favorite lines on Twitter. It's a shame about the limited space, otherwise I'd be quoting huge chunks out of the book. Here are some quotes I've shared:

"The brain is scared of reinvention because it might not be safe."
"Don't waste your free thoughts on the other slaves with their Rolex shackles."
"If we have crappy people around, we have a crappy life."

These quotes out of context may sound odd; you may get more meaning out of the authors' slideshow on their site.

One of the more profound quotes that touched me personally came through a story about CATCH-22 author Joseph Heller, who was at a New York gathering of rich hedge-fund managers (even more poignant for me after reading THE BUY SIDE and RICH KIDS OF ISTAGRAM). Someone told Heller to look around and see the people that would make more money doing what they do versus Heller. In response, Heller said he has something they do not. When asked, his answer was, "I have enough."

Another powerful moment came from Claudia sharing her meditative experiences throughout the world; one such was an event with Thich Nhat Hanh, where a sign displayed, "no mud, no lotus".
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Most Recent Customer Reviews
5.0 out of 5 stars A MUST read!
James hit this on the head from a spiritual as well as a wealth perspective.
Published 7 days ago by Darren Scott Monroe
5.0 out of 5 stars Don't read if you don't want to change!
Changed the way I look at so many things! Powerful, powerful!!
Published 12 days ago by Mommy sharon
5.0 out of 5 stars love it
Just what we all need. To get past the hurt and the pain and start living. Thanks you James! You rock
Published 17 days ago by Keith Morris Nelson
5.0 out of 5 stars Great audio CD
Great audio CD. I listened to the CD while on my way to work. Very enlightening. I enjoyed listening more to James versus his wife, Claudia, mainly because of her accent. Read more
Published 25 days ago by Arizonadesertgirl
5.0 out of 5 stars Thank you James for another great book
Love this book. Already read "Choose yourself". James really puts a different perspective on things. Thank you!
Published 27 days ago by Michael Alf
1.0 out of 5 stars I am a licensed professional in the mental health field ...
I am a licensed professional in the mental health field; please beware that the authors, by their writings in this book, are not trained to teach people about boundaries and some... Read more
Published 1 month ago by J. Stewart
5.0 out of 5 stars Five Stars
One of the greatest books that inspired me and changed me.
Published 1 month ago by Agnes Han
5.0 out of 5 stars Good
Published 1 month ago by Julie S. Peters
5.0 out of 5 stars Must read
Wise words from my favorite thinker!
Published 1 month ago by Dante
4.0 out of 5 stars Worth the read.
This book was referenced on one of the Timothy Ferriss podcasts. The two authors are well suited, he is a tech guy and she is a yoga instructor. Read more
Published 1 month ago by Reg Nordman
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