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The Power of No: Because One Little Word Can Bring Health, Abundance, and Happiness [Kindle Edition]

James Altucher , Claudia Azula Altucher
4.4 out of 5 stars  See all reviews (238 customer reviews)

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Book Description

“No” is sometimes the hardest word to say. It’s also the most necessary.

How many times have you heard yourself saying yes to the wrong things—overwhelming requests, bad relationships, time-consuming obligations? How often have you wished you could summon the power to turn them down?

This lively, practical guide helps you take back that power—and shows that a well-placed No can not only save you time and trouble, it can save your life.

Drawing on their own stories as well as feedback from their readers and students, James Altucher and Claudia Azula Altucher clearly show that you have the right to say no:

To anything that is hurting you. To standards that no longer serve you. To people who drain you of your creativity and expression. To beliefs that are not true to the real you.

It’s one thing to say no, the authors explain. It’s another thing to have the Power of No. When you do, you will have a stronger sense of what is good for you and the people around you, and you will have a deeper understanding of who you are. And, ultimately, you’ll be freed to say a truly powerful “Yes” in your life—one that opens the door to opportunities, abundance, and love.

Editorial Reviews


“James Altucher is scary smart.” — Stephen Dubner, author of Freakonomics

“What I like about James is you can tell he came from a roller coaster. He chose his own path to success without knowing the outcome. And . . . one thing is for sure: if you don’t make courageous choices for yourself, nobody else will.” — Dick Costolo, CEO of Twitter

“Every ‘no’ makes space for the perfect ‘yes.’ It’s impossible to thrive in an overcommitted world. And yet it’s so easy to get caught up—to drain our energy bank account, leaving us mentally, physically, and spiritually bankrupt. Your freedom may be closer than you think. The Power of No by James and Claudia Altucher is an invitation to a universe of meaningful opportunities on the other side of ‘no.’ I’m so grateful for this book and I know you will be too.” — Kris Carr, New York Times best-selling author of Crazy Sexy Kitchen

“The Power of No takes a fresh approach to becoming masterful at using ‘no’ to say ‘yes’ to life. Grounded in both practical and spiritual wisdom, James and Claudia take the reader on an unexpected journey that explores a variety of ways we prevent ourselves from being fully present in the here and now. Their book is filled with magic that can change your life if you’re brave enough to follow their lead!” — Cheryl Richardson, author of The Art of Extreme Self Care

“I would recommend this book to any member of the human species. It’s bold, empowering, and useful. It gave me the courage to turn down distractions so that I could focus on the important things in life, like endorsing this book.” — A. J. Jacobs, New York Times best-selling author of Drop Dead Healthy

About the Author

     James Altucher is a successful entrepreneur, chess master, spiritual teacher, and writer. Claudia Azula Altucher is an author and a teacher of yoga, meditation, and philosophy. Together they inspire people through their writings, talks, online seminars, and Twitter Q&A sessions, shedding light on topics from stress and anxiety to money and relationships to accessing and honoring our true selves.

     James is the author of eleven books, including the bestseller Choose Yourself. His blog, The Altucher Confidential, has attracted more than 15 million readers since its launch in 2010. Claudia is the author of 21 Things to Know Before Starting an Ashtanga Yoga Practice and frequently gives talks and retreats on yoga and meditation. Both have published their writings in media outlets including The Wall Street Journal, Thought Catalog, and Elephant Journal.

Product Details

  • File Size: 1819 KB
  • Print Length: 243 pages
  • Page Numbers Source ISBN: 1401945872
  • Publisher: Hay House (July 15, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #22,290 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
106 of 129 people found the following review helpful
2.0 out of 5 stars Blind To Their Own Counsel August 2, 2014
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Around fifteen years ago, I had a pastor who formerly suffered from sexual compulsion. I say "suffered," because his sermon illustrations frequently drew object lessons from his past--very, very long illustrations, lavish in detail and dripping with heartfelt emotion. He was the JK Rowling of recovering Christian sex addicts. One started to suspect he didn't so much regret his pre-conversion dependencies, as miss them.

I recalled that pastor, reading this book. The title and back-cover synopsis implied I'd get insights into setting productive boundaries, rejecting others' opportunistic impositions on my finite strength, and screening toxic relationships and commitments, hopefully without alienating friends or insulting strangers. Instead, I mostly got a painful litany of the Altuchers' past struggles. These long confessions cross the line between relevant anecdote and just wallowing in it.

The Altuchers built their current stable marriage, achieved late in life, on the ruins of significant prior setbacks. James, a serial entrepreneur, got unbelievably rich unbelievably young, and his profligate lifestyle alienated everyone he loved, including his first wife and children. Claudia, a yoga instructor, sought romance for the wrong reasons, defining herself externally, believing herself personally unworthy unless somebody loved her. They tell their stories at some length.

Their introduction, "Your NO Bill Of Rights," seemed promising. In eleven simple precepts, followed with one- or two-paragraph explanations, the Altuchers set a tone of declarative therapeutic redemption. It's difficult to dispute tenets like "You have the right to defend your life," "You have the right to take your time," or "You have the right to silence.
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29 of 34 people found the following review helpful
5.0 out of 5 stars Talk less...Sit in Silence! July 16, 2014
By JoeC
Format:Kindle Edition|Verified Purchase
James once told me during his Twitter Q&A to sit in silence. Oooookay. I didn't do it.

Claudia tweeted something about sitting in silence and I asked her about. She replied back, "Try it. You'll see." Oooookay. I didn't do it.

Later on, I crossed paths with Michael Ellsberg and he had similar advice to sit in silence. He even showed me his technique. I tried it, but I got antsy and dropped it.

I read this book and the part about sitting in silence really jumped out at me. I will do it this time!

An interesting formula mentioned was: value of words = demand for those words divided by supply of the words. My report cards as a kid always said I needed to participate in class more. So I carried the belief that I had to talk more whether it was when meeting people or in meetings for work. But James gave a great example of how he said less during meetings and his words became more valuable and he was offered a CEO job, which he turned down.

All the sections and exercises in this book are great. These were the parts that spoke to me. The parts that I needed to hear.

Pick up this book and you'll hear what you need to hear as well.
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24 of 29 people found the following review helpful
Boy, was I mistaken! I started THE POWER OF NO expecting ESEENTIALISM-lite. You know, nice message, but without the collective power of heavy corporate sponsorship. When I started reading it, I thought it was weird..a bit odd. It didn't jive with everything else I've been reading. And then I thought of that quote by Haruki Murakami, "If you only read the books that everyone else is reading, you can only think what everyone else is thinking."

The more I read this, the more I loved it. This may be one of the best books I've read this year (I've read over 120 so far). Leading up to this review, I've been quoting some of my favorite lines on Twitter. It's a shame about the limited space, otherwise I'd be quoting huge chunks out of the book. Here are some quotes I've shared:

"The brain is scared of reinvention because it might not be safe."
"Don't waste your free thoughts on the other slaves with their Rolex shackles."
"If we have crappy people around, we have a crappy life."

These quotes out of context may sound odd; you may get more meaning out of the authors' slideshow on their site.

One of the more profound quotes that touched me personally came through a story about CATCH-22 author Joseph Heller, who was at a New York gathering of rich hedge-fund managers (even more poignant for me after reading THE BUY SIDE and RICH KIDS OF ISTAGRAM). Someone told Heller to look around and see the people that would make more money doing what they do versus Heller. In response, Heller said he has something they do not. When asked, his answer was, "I have enough."

Another powerful moment came from Claudia sharing her meditative experiences throughout the world; one such was an event with Thich Nhat Hanh, where a sign displayed, "no mud, no lotus".
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14 of 16 people found the following review helpful
5.0 out of 5 stars Profoundly-Profound! July 19, 2014
Format:Paperback|Verified Purchase
Page 195- James-"You are reading this book because the word 'no' rang true to you."

Actually no (seriously), I read this book because a great friend, (author Mickey Hadick) and huge fan of James and Claudia's work recommended I read a forwarded email he received from James titled-"How To Persuade Anyone Of Anything In Ten Seconds".

From there I took it upon myself to check this guy out because frankly I had not ever heard of James and Claudia Altucher.

Glad I did!

Page 27- "When you have a tiny, tiny piece of crap in your soup, it doesn't matter how much more water you pour in and how many more spices you put on top. There's crap in your soup."

Is it correct to say 'profoundly-profound'?

You catch my drift here, and it really does get better and better, so my recommendation is read the book and then stir the soup, because, well you catch that drift as well!

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Most Recent Customer Reviews
5.0 out of 5 stars I like James Altucher
I read James blog regularly and so I really enjoyed this book, and ordered it to support him. I think he seems like a genuinely decent person trying to pass on what he has learned... Read more
Published 1 day ago by GlacierGirl77
5.0 out of 5 stars Five Stars
Very good book!
Published 2 days ago by Laura
3.0 out of 5 stars Common sense in flowery language
So this was an impulse buy because of an interview James Altucher did with Tim Ferriss on Ferriss' podcast. I admit it, I am a sucker for subtle marketing and commercialism. Read more
Published 3 days ago by Fincayra
5.0 out of 5 stars Yay
James and Claudia are modern sages for today's world. Say no, be free, and get on with who you are supposed to be
Published 3 days ago by Kee-ju Hong
5.0 out of 5 stars No is the new Yes
This book is Basic Training for fully realizing our right to health, happiness, and abundance. The Power of No, by James Altucher and Claudia Azula Altucher is a flowing read that... Read more
Published 10 days ago by gina drellack
4.0 out of 5 stars Interesting but not "brand new"
I gave 4 and not 5 because of some reiterations.
Published 19 days ago by Andrew
4.0 out of 5 stars Four Stars
Really good read
Published 20 days ago by T K Mesopir
5.0 out of 5 stars The Power of NO
Life Changing and insightful.
Published 20 days ago by Amiyna Ford
5.0 out of 5 stars If you are not reading either, preferably both, ...
If you are not reading either, preferably both, Altucher's, you should be. James rules (his FB posts are epic). So does his wife.
Published 22 days ago by Amazon Customer
4.0 out of 5 stars Create More Space In Your Life
I first heard James Altucher when he was a guest on Cheryl Richardson’s radio show. After listening to him for just a few minutes, it did not take long to understand that his... Read more
Published 24 days ago by Hay House Reviews
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