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The Power of Personal Branding: Creating Celebrity Status with Your Target Audience Hardcover – July 1, 2007


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Product Details

  • Hardcover: 231 pages
  • Publisher: Mendham Publishing (July 1, 2007)
  • Language: English
  • ISBN-10: 0971458901
  • ISBN-13: 978-0971458901
  • Product Dimensions: 6.1 x 9.1 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,413,171 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Tim O Brien is a personal branding expert who knows what it takes to cut through all the noise and help clients create a lasting impression with their target market. He is the author of The Power of Personal Branding: Creating Celebrity Status with Your Target Audience. Tim is the President/CEO of The Personal Branding Group, Inc. He is also the founder of Rainmaker U., a coaching program that teaches top-level professionals how to position themselves as The Person to SeeTM with their target audience by creating a compelling personal brand and marketing that brand better than the competition. Many of Tim's clients, high-profile individuals and top-tier income earners with an average yearly salary of more than $500,000, are recognized leaders in their business industry and community. Ernst & Young recently named one student Entrepreneur of the Year. Another was recognized as one of California's Top 40 Rainmakers by The Daily Law Journal. Professionals of this caliber seek Tim s help because he is people-smart, brutally honest and successful at motivating others to think big and take risks. Tim and his team are also hired by many Fortune 500 companies and professional firms to deliver keynote speeches and customized in-house workshops on personal branding. He is the Editor of Brandwidth, a non-partisan monthly publication committed to informing socially conscious business leaders about the facts on both sides of today's important current events. In his blog, www.thepersontosee.com, Tim offers brutally honest commentary on the personal brands of today s newsmakers. Prior to beginning his career as a personal branding specialist and public speaker, Tim operated a successful civil litigation law practice for over 10 years. With a strong desire to help others and share his techniques for professional growth, Tim honed his speaking skills delivering motivational speeches to prisoners inside California Youth Authority as part of his not-for-profit program, L

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Customer Reviews

4.6 out of 5 stars
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See all 5 customer reviews
The anecdotes are valuable yet entertaining.
Thea Wood
Well written and insightful, showing that each of us has more than an image or reputation, but an individual brand that we need to be aware of and maintain.
Tim Trumble
After having read most of the personal branding books, I think this is the new best.
G. Capistrant

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Dave Carpenter on July 14, 2007
Format: Hardcover Verified Purchase
Because of the importance of personal branding to my consulting clients, I am always interested in the latest thinking on personal branding so that I can recommend readings to my clients. Tim O'Brien has just written his first book on the subject and it is absolutely a worthwhile addition to the best books on the subject.

The reigning champion on this subject has been Peter Montoya's "The Brand Called You." And, as enjoyable as O'Brien's book was, it did not dethrone the champion as the best on the subject.

The strength of O'Brien's book is his focus on the personal characteristics needed to build a great personal brand. Other authors have done an equally good job at relating characteristics of great personal brands. But, O'Brien does a fantastic job of weaving throughout the book just how much effort is involved in building and sustaining a great brand.

Readers looking for a quick and easy way to build a strong personal brand will NOT find it here. O'Brien articulates a need for diligent ACTION and a receptivity to candid feedback so as to understand one's starting point. He makes no apologies...and none are needed...for the effort involved in building a great brand. Given the potential value of a great personal brand, to expect it could easily be built is obviously not in keeping with the natural laws of cause and effect.

There is much to like about this book. Like me, O'Brien is a big fan of the seasoned, principled wisdom of Zig Ziglar. I also liked the authors willingness to share the changes he believes are necessary to improve his own brand. And, his succinct use of illustrations from clients was effective in driving home his many learning points.
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By Tim Trumble on February 1, 2013
Format: Hardcover Verified Purchase
Well written and insightful, showing that each of us has more than an image or reputation, but an individual brand that we need to be aware of and maintain. By taking branding to the personal level, it also provides a unique perspective into the branding of your business.
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Format: Hardcover Verified Purchase
Tim O'Brien's book was an impulse buy that turned into a cornerstone of building my business. The anecdotes are valuable yet entertaining. The exercises made me look at myself in a new light and taught me how to market my talents in my personal and professional communications and marketing.

As a Signature Stylist, I've even provided his book for my clients who struggle with who they are and where they're going in life. Creating a signature style requires this type of clarity and confidence in your strengths and message.

How is this different than other personal branding books? IMHO, it sticks with personal branding and doesn't digress into Marketing 101 or the latest technology trends. It's all about knowing who you are, creating your unique message, and targeting it to those who will relate to it. Because in today's world, you aren't selling a product or service, you're selling yourself.
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By G. Capistrant on February 3, 2008
Format: Hardcover
After having read most of the personal branding books, I think this is the new best. It is very readable with clear, concise points and personal, vivid examples. The book has a refreshing scarcity of superficial platitudes. (I have no connection with the author.)
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By Neil Palache on October 19, 2007
Format: Hardcover
A very well-written, well thought out book on a subject that should be important to everyone, particularly entreprenuers.
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