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The Power of Small: Why Little Things Make All the Difference Hardcover – Unabridged, April 21, 2009


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The Power of Small: Why Little Things Make All the Difference + The Power of Nice: How to Conquer the Business World With Kindness
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Product Details

  • Hardcover: 160 pages
  • Publisher: Crown Business; 1 edition (April 21, 2009)
  • Language: English
  • ISBN-10: 0385526555
  • ISBN-13: 978-0385526555
  • Product Dimensions: 7.8 x 5.3 x 0.7 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #719,810 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

According to successful authors and marketing business leaders Thaler and Koval, paying attention to the small things can improve your effectiveness in both personal and professional situations. Written in an appropriately succinct style, Thaler and Koval make a big deal of simple steps like paying better attention to what you're saying ("Bill Clinton... waits until he has come to the end of a sentence to shift his attention to another person") and picking up after yourself ("Professional organizer Molly Boren... says to put away three things in the morning and three things at night"). Some chapters are more professionally oriented, like a chapter on gaffes at work ("Little Mistakes Spell Disaster"), but widely-applicable, everyday advice gets much of the attention, as in the "Take Baby Steps" chapter: "Smaller, more attainable goals will also give you quicker, more frequent mini-rewards." Though not necessarily for front-to-back reading, quick dips should yield enough practical inspiration for most seekers. Clean, simple writing, familiar to anyone who picked up the authors' bestselling The Power of Nice, ensures a fast-paced reading experience, and an admirable example of the subtle, considered approach it advocates.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

Advance Praise for The Power of Small

 “Linda Kaplan Thaler and Robin Koval take on the conventional wisdom that bigger is better and show how thinking small gives you a true competitive advantage in life. For best results, get Small now. This little book can make a huge difference in your life.”
—James Patterson, bestselling author, former CEO of J. Walter Thompson

“I love this book! I’ve always known that little things make all the difference, and now Thaler and Koval have written a book to show you how to benefit from this powerful concept. If you read and apply the ideas in this small book, it will make a big difference in your success.”
—Mark Sanborn, bestselling author of The Fred Factor, President of Sanborn & Associates, Inc.

“Anyone who has tried to sleep with a mosquito in the room knows the impact of something small. But the positive impact of little things is even greater, as Linda Kaplan Thaler and Robin Koval show so elegantly in their latest book.”
—Deborah Norville

“Once you’ve read The Power of Small, you will never look at the world the same way again. When you re-orient your perspective to look for the magic in the little things, life’s mountains become manageable molehills.”
—Cynthia Nixon

“Anyone who is successful can look back at one small thing they did for someone or someone did for them that meant so much, and made the difference in their career. Those small things are what lay the foundation for success. That’s what this book is all about.” —Jay Leno

More About the Author

Linda Kaplan Thaler is the CEO and Chief Creative Officer and Robin Koval is General Manager of the Kaplan Thaler Group, ranked as the fastest growing advertising agency in the U.S. by leading industry and business publications. They are responsible for some of the biggest bangs in the marketing world skyrocketing sales, infiltrating pop culture and creating brand icons such as the AFLAC Duck.

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Customer Reviews

It's a great book and really makes you think about what you can/can't do to make a differnce, good or bad!
Jessica L. Silva
In a style similar to their previous book, The Power of Nice, Kaplan Thaler and Koval use engaging stories to relate their concepts in the Power of Small.
Kate
I enjoyed many of the stories, but feel the reason to be nice is that it is the right thing to do, not that it might be you something later on.
Cindy Wills

Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Jennifer Kydd on May 6, 2009
Format: Hardcover
THE POWER OF SMALL reminded me a lot of John Miller's QBQ series. I haven't read the previous book, THE POWER OF NICE, but I would imagine the message is much the same. All in all, Thaler and Koval are sending the message that just one small action in your life can have momentous or serendipitous consequences. By taking a moment to thank someone for a job interview, you could be setting yourself up to be chosen over a more qualified candidate. Or by escorting an old man to a room he's looking for, you could be escorting your boss's boss and thereby leaving a (favorable) memorable impression.

The point of the book is this: Do unto others as you would have them do unto you. It's the Golden Rule. Everyone knows it but not many actually follow it. Follow it and you will be rewarded in spades.
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6 of 8 people found the following review helpful By J. King on September 26, 2010
Format: Hardcover
I read this book, rather read half then skimmed the other, in about an hour. I was immediately turned off at how often the authors referred to their own successes in terms of how much money they've made and how they've created such great icons of advertising(like the Aflac duck). I understand the concept of ethos but the level at which they mention their accomplishments borderlines on bragging. The Aflac duck...really? They could have created a pooh slinging monkey as a marketing icon for Aflac and it would've had the same, if not more pronounced, effect. I once took a marketing class and the teacher explained that using something completely random in creating a brand image is a psychological trick marketers use to get people to remember a product or service. However, it doesn't mean a duck, who's vocabulary is limited to "affflllaccc" squawked by Gilbert Godfried, used to represent an essential and important service like insurance, should be considered a brilliant work of marketing which one should use to establish themselves as qualified to give advice on achieving success. Phew...glad I got that out because the blaring irony was killing me.

Occasionally the book veers away from its self satisfying core into what may be considered somewhat useful territory. Actually I recant that last statement. The book never really gets into useful territory unless you have no common sense in which case you are going to need a lot more help than this little book can provide. Therefore, I don't recommend the senseless to read it any more than someone who has a firm grip on what it takes to achieve greatness.
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4 of 5 people found the following review helpful By Lisa Jo Rudy on May 5, 2009
Format: Hardcover
I picked this book without any great expectations - just hoping for a few insights from a big name ad exec. After reading it, I thought "well of course, this stuff is common sense." But a week later I found I was still noticing examples of the "power of small" in almost every aspect of daily life. For instance - my husband stopped (in his pickup, which carries our company name) and let another car take a left. Who knew that the driver of the car was someone who was looking for a videographer (our business)? Not only did the driver have plenty of time to read and note our company contact info, but she was also positively impressed by our kindess!

Lisa
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4 of 5 people found the following review helpful By Sharon on April 24, 2009
Format: Hardcover
This book really inspired me and I'm honestly not one of those self-help reading types who looks for books for inspiration. I kept hearing about this book though and saw this amazing video that showed a woman whose life was saved because of small talk ([...] It made me realize that all those times I feel helpless, I'm not. There are small things we can all do in our daily lives that can have a huge impact in both personal as well as buisness matters.
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4 of 5 people found the following review helpful By Kate on April 23, 2009
Format: Hardcover
This book simply could not have come out at a better time. In a style similar to their previous book, The Power of Nice, Kaplan Thaler and Koval use engaging stories to relate their concepts in the Power of Small. Although the book is a quick and easy read, it packs a powerful messafe that will stick with you long after you put it down. From making checklists, to using visualisation to shrink down your problems into more manageable pieces, the tips provided in the book can apply to a multitude of life situations, and couldn't be more relevant to our current national crisis.
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1 of 1 people found the following review helpful By Deb on March 15, 2011
Format: Hardcover
Living up to its name, this petite book does demonstrate how small can deliver a mighty powerful punch. Highly readable and engaging, _The Power of Small_ provides plentiful proof (via interesting stories and clear explanations) for times when the small really does make a huge difference. The one small (or maybe not so small depending on your tolerance factor) catch of the book is the authors' frequent promotion of their own advertising agency--over 20 times in the short 130 pages of the book. But, if you can look beyond their patting themselves on the backs and appreciate the hidden gems scattered throughout,it's certainly worth a read. The small investment in time it takes to read this book does deliver some powerful payoffs.

[I could write more, but I want to keep this review small and to-the-point. :) ]
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