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Starred Review. Hunt, cofounder of community-marketing consulting firm Citizen Agency, presents the hows and whys of accruing "whuffie," her word for social capital in the Web 2.0 landscape. Introducing a wide range of post-blogosphere social networks like Facebook, LinkedIn and Flickr, Hunt clues in marketers to the possibilities with online success stories, influential voices and winning strategies. Numerous anecdotes (from the Obama campaign, online t-shirt boutique Threadless, Zappos.com CEO Tony Hsieh, etc.) illustrate the power of even the most tossed-off communiques; micro-blogging site Twitter, for instance, may restrict posts to 140 characters, but is uniquely powerful in its ability to reach a swarm of "followers," establish new relationships and provide multi-various feedback. Hunt packs in many specific strategies and concepts, which include seeking out and incorporating feedback, educating and empowering your connections, and treating your company's message as a conversation (a good net marketer's goal should be contained in the statement, "I want to create a culture of..."). Detailed, practical profiles of networks and related tools make this a valuable, illuminating title for anyone looking to the ever-expanding realm of online social life for business success.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
“Embrace the chaos! The Whuffie Factor weaves stories from Moleskine, 37Signals, Threadless, Willitblend, and Gary Vaynerchuk into a compelling story of the way business is now done. Tara doesn’t just talk about it, of course, she does it herself.”
—Seth Godin, author of Meatball Sundae
“Marketing–or doing business at all–in the age of whuffie and the world of social media means authenticity, listening, engaging, and trusting. That’s what Tara Hunt says, and it’s also exactly what she does. If you are in marketing now or starting a company that has customers, you need to read this book to understand exactly, and I mean precisely and with detailed examples, how the conversation between vendor and client, business and customer, has changed radically. Tara Hunt knows her stuff, and she knows how to put a great deal of knowledge into compelling stories that are a pleasure to read because her voice is not just the voice of extensive experience: Tara Hunt’s voice works well in this book because it’s who she is.”
—Howard Rheingold, author of The Virtual Community and Smart Mobs
“Social capital may be the most powerful currency of the twenty-first century, and this book is a guide to its care and feeding. Bursting with energy and enthusiasm, Tara Hunt shows us how to win friends and influence people in a Web 2.0 world.”
—Tom Kelley, cofounder of IDEO and author of The Ten Faces of Innovation
"The market power of social networking continues to grow exponentially. It may well overwhelm all other communication vehicles--and in short order. The Whuffie Factor is exceptionally readable, and both instructive and fun. You'd be foolish to pass it by, or fail to heed its advice."
—Tom Peters, author of In Search of Excellence
From the Hardcover edition.
I've just finished reading this book and it has definately changed the way I used to understand communities and buniness. Read morePublished on February 24, 2013 by Cliente Amazon
This is a half-decent book for those who already enjoy a large number of followers, friends or fans. Read morePublished on December 19, 2012 by Al L. Stone
Enthusiastically enjoyed reading Tara Hunt's book! It is a requirement for a college course I'm taking and it has totally made this one exciting!Published on March 8, 2012 by jojomarie26
This is a most read for anyone interested in social media and networking. Tare writes in an easy follow and enjoyable to read style. Read morePublished on November 2, 2011 by dfshanks
Whatever happened to Tara Hunt?
This book was written at the beginning of the social media revolution and it shows. Read more
How I got the book:
It was a Christmas present, on my list. I'm serious. You'll be seeing me repeat this phrase for awhile. Read more
Really enjoyed this book - thought it was well-written and easy to read. Highly recommend it for people who know a few things about social networks and want ideas on how to... Read morePublished on August 25, 2010 by Jim
If, like me, you're feeling a little overwhelmed by all the Web 2.0 marketing hype, The Whuffie Factor is a godsend. Read morePublished on July 3, 2010 by Dennis Grace
I admit the word "Wuffie" is new to me not having read that Whuffie is the ephemeral, reputation-based currency of Cory Doctorow's science fiction novel. Read morePublished on November 22, 2009 by Shashib