Most helpful critical review
23 of 24 people found the following review helpful
A GOOD REVIEW
on December 2, 2012
I wasn't that thrilled by the author, or her bad language and (apparently) numerous body tattoos. But being that is part of her particular brand. And in that case, more power to her. I'm a male businessman, author, and TV producer, with decades in business, so we're not really in the same alley, are we?
That said - so what? That's Erika's point. Be who you are - know what you do - and do it, and F*&^) anyone who says different. At least, that's how she'd put it.
A lot of the stuff, I already knew - that's why I give the book 3 stars. In my view, she padded out her central idea with a bunch of gunk. But otherwise, she wouldn't have had a book.
The main idea really is NOT the power of UN-popular - that's just a catchy title. It's the power of not being afraid to claim your niche, and be it to such a clear extent that those who are not part of it, might loathe you. It's really the power of knowing who you need to be popular with in order to be successful in your field, and then, expect and WELCOME criticism and attacks from everyone else. If you're not getting attacked, you're probably too bland to really make any difference.
It's a fun and fast read, and may just reboot your approach to your biz. A full 3 stars for that!