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In this what's-next business manifesto, "social entrepreneurs" Elkington and Hartigan run with a quote from playwright George Bernard Shaw: "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." Using that thesis, the authors argue that the best place to find tomorrow's revolutionary business models is on the unpredictable fringes of the mainstream market. There, they find cases like Jack Sim and his Singapore-based World Toilet Organization, who have ingeniously improved living conditions worldwide (and goosed profits) by, among other schemes, convincing governments and corporations to compete for cleanest public restroom honors. The heart of the book are the case studies, of both for-profit and nonprofit social organizations (many of them in Asian and Indian countries), which are mined for ideas and theories regarding their impact on global markets and local communities. Elkington (The Chrysalis Economy) and Hartigan also give nods to such well-known enterprises as Whole Foods, One Laptop Per Child, and Band Aid, Live Aid and Live 8. Written with a business-magazine style, Elkington and Hartigan's eye-opening work and noble intent-bridging business acumen and social awareness-make a convincing case for unconventional entrepreneurship.
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When I bought this book I was excited. Who doesn't want to be unreasonable? However, I actually quit this book mid way through and never finished it. Read morePublished 16 months ago by Karen Livesay
This is a book I wanted to read, there is no experience in the purchase process, I bought kindle version.Published 22 months ago by AFC
This book is very inspiring and motivating. It talks about social entrepreneurs and if that is something you are or are not interested, either way it applies to today's business... Read morePublished on March 22, 2013 by Fm
Very concisely proposed a lot of good ideas, using examples from the existing social enterprises. If you are beginning to develop interest in social entrepreneurship, this is the... Read morePublished on March 21, 2013 by Gagan
This book presented great companies and inspiring entrepreneurs. Only the material got redundant, meaning there could have been a wider range of businesses that change the world. Read morePublished on March 17, 2013 by Daniel Rodriguez
Reads more like a 300 page infomercial. I was only able to get through about 1/3 of it before giving up. I was expecting a lot more substance.Published on January 20, 2013 by gehad
For more than a decade I've been deeply immersed in the world of social entrepreneurship. Yet somehow I neglected to read this important book when it was first published four years... Read morePublished on May 22, 2012 by Mal Warwick
the book is ok,
it gives a general idea of the new trend: social entrepreneurship, philantrocapitalist....
good way to start on the subject
it would be improved by describing what's failed too.
The authors do well in categorizing the new organization models being used by social entrepreneurs and stoke the... Read more