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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Paperback – January 8, 2015
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About the Author
Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.
Jessica Gioglio is the social media manager for Dunkin’ Donuts.
More About the AuthorsDiscover books, learn about writers, read author blogs, and more.
Top Customer Reviews
In The Power of Visual Storytelling, Ekaterina Walter and Jessica Gioglio give you the Who, What, When, Where, Why, and How of visual storytelling, and I found the book so helpful that I took a lot of notes. The subtitle of the book is very telling – How to use visuals, videos and social media to market your brand – so you know what to expect from the book, and it delivers. In the book, you will learn the seven elements of visual storytelling, types of images used for visual storytelling, how to create a visual storytelling strategy roadmap, and the reader will appreciate it that the authors recognize that not everyone is in a position to hire a consultant to do this. By following the instructions, which are straightforward, you can create and implement your strategy. Another section of the book that I particularly liked is crafting and sourcing stunning visuals.
If you are a blogger, or other content producer, and you are looking for ways to use visuals to make your content more powerful to increase engagement, then this is the book for you. It will walk you through the process.
This book is easy to read and easy to use. There are lots of visuals that help illustrate point, bring your attention to key details and set aside statistical information. This is a great resource for social media professionals who need to communicate the importance of various platforms to their clients.
The only "downside" to this book was that most of the case studies are from big companies like Dunkin’ Donuts, Intel and The World Bank — organizations that can afford to hire a team to work on their social media. I would have liked to see a few more examples from small businesses and, perhaps, a solo-preneur or two. That said, these examples still provide inspiration for smaller organizations.
The other tbooks were written by people who had a huge amount of knowledge but no visual design skill which, as it turns out , is the Holy Grail when it comes to Social Media success.
This book is visually stunning and packed with visual information. The authors don't just talk the talk, they unequivocally walk the walk.
It's only because I read all of the other books that I am able to truly appreciate the genius of this book. So now I can save you a huge amount of time and effort by saying "If you have even the slightest understanding of the importance of Social Media to your future business success, order this book now."
Choose the fastest delivery method and plan to take a couple of hours to read and be amazed.
To be fair to the other authors that I read, some of the methods described in this book were unavailable only a few months ago but, never the less, "The Power Of Visual Storytelling" stands head and shoulders above any other Social Media "How To" book that I have encountered.
I was fortunate to have had access to a pre-release version and when the actual printed copy arrived, my expectations were not only met, they were exceeded.
Follow the advice in this book and you will see immediate results.
Stop reading this review and order the book NOW, you will not be disappointed. I only wish I could give it 6 stars!!
To be quite frank and honest, this book completely revolutionized my business. I work with small to mid-sized businesses on branding, PR, social media and digital marketing. To say that this book was a useful resource for me, would be a gross understatement. Not only did the tactics and message of this book resonate with me, but it also broke things down to understandable, reasonable and actionable steps that even the most green marketer could use. I truly am grateful for taking the time to read this and look forward to diving back into this book again. Ekaterina, thank you for your wonderful insight at SMMW14, SMMW15 and through the pages of this book.
Ok, if you are like most people and just scroll down to the bottom of the reviews, let me keep it simple for you. CLICK THE 'ADD TO CART' BUTTON, SELECT THE CHECKOUT BUTTON, RUSH THE ORDER AND THANK ME LATER.
Most Recent Customer Reviews
Very interesting facts and figures. There is a lot of information on the shift to visual content plus specific tips on making your own quality, visual content for all of the major... Read morePublished 15 days ago by EDP
This is a fun and easy read. I love having the urls given so I can explore and implement the ideas they have in this book. It is not just for beginners. Read morePublished 1 month ago by Andrea
Meh. I agree with the other 2s and 1 reviews. For a book about visuals, there are no visuals! And the words basically tell us why visuals are important (so how come there aren't... Read morePublished 2 months ago by M Socks
Too many case studies and written explanations that are repetitious. The book does little to provide samples of "Visual Stories" instead goes on and on about what to do in... Read morePublished 4 months ago by Shauna007
summary= use pics
totally worth it
I published my own book inspired by any1 can go pro by pics theme
Content is great but I wish there were more visual aids. Considering that it is a book on visual storytelling....Published 5 months ago by jtek