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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Paperback – February 10, 2014


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Product Details

  • Paperback: 256 pages
  • Publisher: McGraw-Hill; 1 edition (February 10, 2014)
  • Language: English
  • ISBN-10: 007182393X
  • ISBN-13: 978-0071823937
  • Product Dimensions: 9.1 x 9 x 0.5 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #21,563 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.
Jessica Gioglio is the social media manager for Dunkin’ Donuts.


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Customer Reviews

This book is visually stunning and packed with visual information.
David
I recommend this book for business-minded individuals and professionals wanting to take the next step in branding themselves.
Ski-Wee's Book Corner
Their book shows you how to chart a strategy for visual storytelling and then implement it across a plethora of platforms.
David Deal

Most Helpful Customer Reviews

10 of 12 people found the following review helpful By David on February 12, 2014
Format: Paperback
Over the past two years, I have read numerous books about Social Media strategy and implementation, so I immediately recognized a masterpiece when I saw it.
The other tbooks were written by people who had a huge amount of knowledge but no visual design skill which, as it turns out , is the Holy Grail when it comes to Social Media success.
This book is visually stunning and packed with visual information. The authors don't just talk the talk, they unequivocally walk the walk.
It's only because I read all of the other books that I am able to truly appreciate the genius of this book. So now I can save you a huge amount of time and effort by saying "If you have even the slightest understanding of the importance of Social Media to your future business success, order this book now."
Choose the fastest delivery method and plan to take a couple of hours to read and be amazed.
To be fair to the other authors that I read, some of the methods described in this book were unavailable only a few months ago but, never the less, "The Power Of Visual Storytelling" stands head and shoulders above any other Social Media "How To" book that I have encountered.
I was fortunate to have had access to a pre-release version and when the actual printed copy arrived, my expectations were not only met, they were exceeded.
Follow the advice in this book and you will see immediate results.
Stop reading this review and order the book NOW, you will not be disappointed. I only wish I could give it 6 stars!!
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11 of 14 people found the following review helpful By Bill Lampton, Ph.D. on February 24, 2014
Format: Paperback
Length: 6:31 Mins
While my video review points out the major advantages this book provides for readers, let's underscore here too the authors' assurance that "Although our wonderful brains translate marks and squiggles into words, it doesn't come as naturally to the mind as processing images."

"Images," the authors emphasize, "act like shortcuts to the brain: we are visual creatures, and we are programmed to react to visuals more than to words."

Again: "Research indicates that consumer interest in visual content isn't necessarily just a preference; it's actually easier and faster for humans to process." So "the right picture can go further than just telling your story visually; it can make you feel emotions, evoke memories, and even make you act differently."

The subtitle captures accurately what Walter and Gioglio accomplish with this book: showing "How to Use Visuals, Videos, and Social Media to Market Your Brand."

Order their book today, apply the strategies and tips, and maximize the vast power of the social media.

Please note: Even though McGraw-Hill invited me to review this book, that invitation had no impact on how I judged the content. In fact, I would refuse to post a review of any book if the author or publisher expected automatically favorable rating.
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3 of 3 people found the following review helpful By Doug Lehman on April 17, 2014
Format: Paperback
Length: 3:29 Mins
This is great read on the topic of visual marketing. It is only fitting that a video review tells the story of this epic book by Ekaterina Walter and Jessica Gioglio. A tremendous resource for today's business storytellers leveraging visual marketing that will resonate with their target audience. An awesome book full of stats, tips and strategic guidelines to be an effective visual storyteller.
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12 of 17 people found the following review helpful By InfoJunkie on April 12, 2014
Format: Paperback
I don't know how this author got all this glowing testimonials from well-known marketers, but it's happened before for other not so good books. Sadly, book marketing today has gotten to be incredibly incestuous. So everyone writes testimonials for everyone else's book.

The idea that images drive sales is completely false. Any good marketer knows that it is the words that sell.

The term "visual storytelling" is an oxymoron. It's synonymous with the BS that creating brand awareness will boost sales. The problem with focusing on VISUALS rather than words, as purported in this book, is that the author seems to think that prospects will take the time to think and/or interpret the visual message, in the way that they want them to. They don't. People are far too busy to do that.

This author is trying to sell the age old BS sold by ad agencies for decades, but gotten even further out of control by much of the noise in social media marketing.

Certainly images can get attention.

But take videos for example. It is the script that does the majority of the selling. NOT the images.

This has been proven time and time again in direct marketing through the past several decades.

Also, storytelling is getting to be just another vague marketing platitude filled with hype. Worse, it's another lie tied up with branding, rather than what works to sell. Sorry, but people don't spend enough time thinking about your cut and clever implied story in your visuals, to get them to buy.

Content comes in words or images.

Words come first when it comes to marketing that makes the sale. Visuals only support the words.
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1 of 1 people found the following review helpful By Avil Beckford on July 28, 2014
Format: Kindle Edition
These days, I am reading books because I am searching for answers. In this instance, I wanted to learn as much as I can about visuals so that I can increase engagement on my blog. Each week, I come across at least one article talking about the importance of including images in your blog posts to increase traffic. But the articles are telling me what to do instead of demonstrating how to effectively use visuals to make my content more powerful. The Power of Visual Storytelling is an important book because of what it represents. Ekaterina Walter and Jessica Gioglio have taken a concept that is centuries old and made it accessible to a new audience. Centuries ago, cave drawings, signs and symbols were used to communicate ideas - images played a major role in societies and cultures. The book not only shows us, but tells us what we need to know about visual storytelling.

In The Power of Visual Storytelling, Ekaterina Walter and Jessica Gioglio give you the Who, What, When, Where, Why, and How of visual storytelling, and I found the book so helpful that I took a lot of notes. The subtitle of the book is very telling – How to use visuals, videos and social media to market your brand – so you know what to expect from the book, and it delivers. In the book, you will learn the seven elements of visual storytelling, types of images used for visual storytelling, how to create a visual storytelling strategy roadmap, and the reader will appreciate it that the authors recognize that not everyone is in a position to hire a consultant to do this. By following the instructions, which are straightforward, you can create and implement your strategy. Another section of the book that I particularly liked is crafting and sourcing stunning visuals.

If you are a blogger, or other content producer, and you are looking for ways to use visuals to make your content more powerful to increase engagement, then this is the book for you. It will walk you through the process.
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