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The Power of Who: You Already Know Everyone You Need to Know Hardcover – January 6, 2009


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Product Details

  • Hardcover: 192 pages
  • Publisher: Center Street; 1 edition (January 6, 2009)
  • Language: English
  • ISBN-10: 1599951533
  • ISBN-13: 978-1599951539
  • Product Dimensions: 5.8 x 0.8 x 8.6 inches
  • Shipping Weight: 9.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (78 customer reviews)
  • Amazon Best Sellers Rank: #132,427 in Books (See Top 100 in Books)

Editorial Reviews

Review

Beaudine is the top front office matchmaker in sports.—Sports Illustrated

About the Author

Bob Beaudine is the president and CEO of Eastman & Beaudine and recognized as the top Sports/Entertainment search executive in the U.S. Beaudine also serves as a member of the SMU Cox School of Business Associate Board. Bob and his wife, Cheryl, have been married for 24 years and have three grown daughters.

More About the Author

Bob Beaudine is the president and CEO of Eastman & Beaudine and recognized as the top Sports/Entertainment search executive in the U.S. Beaudine also serves as a member of the SMU Cox School of Business Associate Board. Bob and his wife, Cheryl, have been married for 24 years and have three grown daughters.

Customer Reviews

A great book about how to network using the people that you already know.
Amazon Customer
Just finished reading this book and was reminded of remembering "Who" really counts in your life.
Paul D. H. Phipps
The Power of Who will change the way you look at your job your business and your personal life.
Chester Elton

Most Helpful Customer Reviews

27 of 27 people found the following review helpful By Janette Fuller on January 27, 2009
Format: Hardcover
"The Power of Who; You Already Know Everyone You Need To Know" by Bob Beaudine teaches us a new way to think about business and personal networking.

Mr. Beaudine says, "Networking as we know it is crap. It doesn't work!" He explains that it is a waste of time to depend on acquaintances or strangers to help us achieve our goals or find our dream job. The better strategy is to focus on our inner circle of friends and family members. These are the people that believe in us and want to see us succeed.

The "100/40 Strategy" says the average person could make a list of 100 people they have known during their life. You are then told to make a list of 40 things you want to do and accomplish in life. You can then connect the dots and use the people from the "Who" list to help achieve goals on the "What" list.

Mr. Beaudine is a wonderful storyteller and shares some fascinating personal experiences in this book. One of the most poignant lessons that he shares is "Clue 4 - Rejection" in Chapter 6. He tells of a high school basketball coach that called him off the bench and into a game when the team was 18 points behind and two minutes left before the final buzzer. Bob miraculously scored 10 points in less than one minute. The coach called a time out and yelled, "Beaudine - you hog! Get off the court. First team, you're in!" The team lost, 50 - 42.

Mr. Beaudine acknowledges that there are "hog callers" and "dream killers" everywhere. They have no appreciation for your gifts and talents. "Go where you're celebated, not just tolerated." Your "Who" are your real friends who love you and want to see you succeed.

I have decided to apply the concepts in this book to my own life. I want to re-connect with friends that I have neglected in the past few years. I will nurture and treasure my "Who" in a new way. Thank you, Mr. Beaudine!
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14 of 14 people found the following review helpful By Paul D. H. Phipps on January 27, 2009
Format: Hardcover
Just finished reading this book and was reminded of remembering "Who" really counts in your life. It gave me motivation to reach out to associates I had been reluctant to share my job search challeneges with before reading this book. I recommend it for everyone in a professional position whether you are currently looking for a new challenege or trying to improve your career.
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14 of 15 people found the following review helpful By Stephen Church on March 1, 2009
Format: Hardcover
Recently I wanted a new position with one of the most pretigious firms in the world. Instead of submitting a resume, I followed the principles of the Power of Who. I identified the key decision maker and then reached out to my circle. Three friends had personal relationships with this decision maker and sent recommendations to him before we met. This changed the entire tenor of our meeting and I was hired. But it didn't stop there. Now when pursuing business, I utilize the Power of Who to identify and secure recommendations from my circle to key decision makers. No longer I am just another salesman looking for business. I am now share a common thread with these decision makers. The Power of Who is not just about getting your dream job. It is also about succeeding in all aspects of your life. It is a process for getting what you want.
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6 of 6 people found the following review helpful By Harley Red on February 11, 2009
Format: Hardcover Verified Purchase
Everything happens for a reason and sometimes it is hard to remember that when a lot of "everything" is happening to you. After dealing with three major life-changing situations in a relatively short period of time in 2008, I was having trouble moving forward. A friend (one of my Who) sent me the Power of Who and what a thoughtful and wonderful gift it turned out to be.

Mr. Beaudine's words and stories seemed to speak directly to me providing encouragement and a much needed time for reflection - remembering my own strategically placed relationships and how important it is to reach out to those that truly care about you. The Power of Who provides a great framework for thinking about the people in your life and their role (Chapter 3). Another great piece of advice was to be clear about what you want - people can help you when you can describe what you need in specific terms. My most favorite part of the book was Charlie the shoe shine man's blessing on page 163, which I read daily as a constant reminder to appreciate and nurture the many gifts of friendship I have been blessed with.

Everyone should read the Power of Who, no matter what your present situation is. Whether you are in need of assistance and/or are in a position to help someone else, this book can put you on the right track. It is a great affirmation that the people in our lives are the most important treasure we have.
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5 of 5 people found the following review helpful By David P. Whelan on January 15, 2009
Format: Hardcover
Bob Beaudine shares his personal principles for networking in "The Power of Who". The basic premise is that a smaller, more personal network of friends (your "Who") is more valuable personally and professionally than a large network of people with whom you may only have a weak connection. Mr. Beaudine provides a number of examples of the impact of "Who" on people with whom he has interacted. He also highlights some of the benefits of having a strong network, who can defuse negative self-talk, provide perspective, engage in reciprocity, and support self-efficacy. Unlike a more traditional networking approach, Mr. Beaudine's concept of "Who" works on the assumption that those close to you, who have a more meaningful relationship to you, will bring the power of their own "Who" network to your benefit.

Frequent readers of self-help books oriented to business will recognize the writing style. The first half of the book is slow going and could have used some more editing. High points, like Chapter 3 - Your "Who" World - and Chapter 7 - Reworking You and Your "Who" - are worth the wait and Mr. Beaudine's story telling and concepts are much clearer there. Some of his tangents, into interviewing skills or kindness to strangers, are tied back to the "Who" and "What" concepts but do not seem to fit well into the overall arc of the book. The writing is made more engaging by use of anecdotes and, particularly in the last third of the book, references to other relationship theories and writers that can help the interested reader.

Mr. Beaudine talks only about strategic networks in human terms, but online networking users of sites like LinkedIn can benefit from his concepts as well.
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