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The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are [Kindle Edition]

Carmine Gallo
4.4 out of 5 stars  See all reviews (10 customer reviews)

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Book Description

Connect with Your Customers. Anytime. Anywhere.

One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived?

Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services.

Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare.


You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from fascinating case studies of major companies with active foursquare partnerships, including:
  • The American Red Cross
  • Jimmy Choo, London
  • Chili’s Grill & Bar
  • Bravo
  • NASA
  • RadioShack

Your customers are out there, constantly searching for places to go, games to play, and things to buy. Leverage The Power of foursquare and your customers will be in constant competition with each other over who loves your products and services the most.

Praise for The Power of foursquare

“The power to reach buyers at the exact time and the exact place they’re looking for what you offer has massive implications for all kinds of businesses worldwide. Carmine Gallo expertly shows you how to tap into the foursquare revolution, and he does it with a practical approach you can put to work in your business right now. There’s an epic swarm and it’s time for you to check in!”
—DAVID MEERMAN SCOTT, bestselling author of Real-Time Marketing & PR

“In real estate, it’s always been about ‘location, location, location.’ This book will show you why now it’s important for everyone.”
—MATTHEW SHADBOLT, Director of Interactive Product & Marketing, The Corcoran Group

“Gallo gets it. By using case studies from around the world, he captures the fun and the opportunity of using foursquare. I greatly enjoy Gallo’s stories of the amazing people and businesses that I know are doing it right!”
—NATHAN BONILLA-WARFORD, Tampa eye doctor, founder, Foursquare Day



Editorial Reviews

About the Author

CARMINE GALLO is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs and The Presentation Secrets of Steve Jobs. Gallo has been featured in the Wall Street Journal, the New York Times, Success Magazine, and on CNBC. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.


Product Details

  • File Size: 2953 KB
  • Print Length: 272 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill; 1 edition (September 21, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B005NASJ2I
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #630,122 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
3 of 3 people found the following review helpful
4.0 out of 5 stars Tons of great ideas for making the most of foursquare October 2, 2011
Format:Hardcover
What the book covers:

The "seven keys" follow the acronym CHECK IN (groan), and are as follows:
Connect your brand.
Harness new fans.
Engage your followers
Create rewards.
Knock out the competition.
Incentivize your customers.
Never stop entertaining.

Each key gets its own chapter, and provides a TON of ideas for harnessing the power of foursquare that are applicable to nonprofits, brands, brick and mortar stores, and more. Real life examples as well as "why it works" are included in every chapter. Every few pages I found myself wondering "hmm, I wonder how I could . . . " and going back to the foursquare website to figure out how to implement the ideas that were swirling in my head and apply them to my own business.

The book was well written and easy to follow, if a little light in the technical implementation side of things. That is probably better, because it's easy to get bogged down in the details of how the app works and forget the strategy behind it. You could spend hours (one business owner spent six months!) learning how to set up the technical side, but the key thing is to remember your goals. That way you can prioritize, because social media in general, while powerful, CAN become a big time suck if you don't have a plan of action mapped out. In fact, one of the last chapters includes a list of pitfalls to avoid. I think the last item on the list is the most important:

"Avoid 'Doing it just to do it.' Many businesses . . . create social media pages and promotions with no clear objective. They do it just to do it. They are joining out of fear instead of joining because they are passionate about engaging their customers.
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1 of 1 people found the following review helpful
5.0 out of 5 stars The future of local business - Social Business October 30, 2011
Format:Hardcover
Length: 2:19 Mins
The future of local business

I was hooked by the first chapter. Carmine is a superb writer, not simply creating a book but skilfully immersing the reader in the content and the solutions to your inevitable questions.

This book is not what I expected. I thought it would be an overview of one of the growing social media tools, Foursquare. In fact, this book is a marketers masterclass on how to use location based services for marketing, provision of proven campaigns, marketing tips, local engagement principles and how to get Foursquare to do it all for you!

What is Foursquare? Well Carmine describes it as:

-It's a social, local, and mobile networking tool.
-It's a location-based social network.
-It's a geolocation app.
-It's a game.
-It's a communication tool.
-It's a new social-media marketing platform.

Not only does he then prove each genre, the then provides case study after case study. The brilliant thing about it though is not that he provides case studies but the manner in which he shows you multiple ways to instantly utilise Foursquare for local engagement and business with pre-tested campaigns. Fantastic.

This book has helped our business significantly but even more significant is the immediate results it has had for our clients and their local business.

I thoroughly enjoyed the book and recommend it to the following:

-Business owners
-Managers
-Entrepreneurs
-Social media managers
-Marketers
-Executives
-Teens
-Adults
-Retirees
-Technical professionals
-Travellers
-Tourism providers
-Government agencies
-Risk Manager
-PR agents
-Consumers
-Travel Industry providers

Tony Ridley
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1 of 1 people found the following review helpful
5.0 out of 5 stars A Comprehensive How-To Guide to foursquare October 19, 2011
Format:Hardcover
"As a proud Italian I was familiar with Hoboken as the home of one of my boyhood heroes, Frank Sinatra, as well as the legendary Feast of San Gennaro (the patron saint of Naples). But other than its Italian and musical legacy, my surroundings where unfamiliar to me... Before heading to the train station, I opened my foursquare account. With that simple act, my smartphone turned into a personalized tour guide." Page 46, Carmine Gallo.

The innovative nature of foursquare had such a strong impression on Mr. Gallo that he decided to write a book about them.

Organized, Detailed and Well-Researched Format

There are sixteen mostly concise chapters, detailed notes and index sections, along with a bonus interview with the foursquare co-founders, Naveen Selvadurai and Dennis Crowley. The author writes in an enthusiastic, positive and informative style. You continually sense his personal engagement with the topic which makes the book an entertaining read despite its detailed nature.

Innovative Features

Each chapter has "Checking In" blocks to provide actual user examples. Another useful feature, "Unlock The Power" summaries, assist the reader to highlight key concepts. I also liked something that was aesthetic in nature: Page numbers are encircled and appear in the middle of the page.

Enlightening Case Studies and Interviews

One facet of this book that I appreciated was the number of diverse company profiles, along with targeted interviews, compiled by the author. From a matchmaking service in New York City, Agape Match, to Mike's Bikes in Northern California, to the PYT burger joint in Philadelphia, you will see how individuals and companies make personal connections with foursquare.
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Most Recent Customer Reviews
5.0 out of 5 stars good book
good if youre into foursquare. very informative on how to maximize its use
Published 16 days ago by Pierce Realtors
3.0 out of 5 stars fad or merely nascent?
Some things are fads and some things are merely nascent, and rare is the marketer who can tell the difference when it matters. Read more
Published 20 months ago by Them
4.0 out of 5 stars CHECKIN - an acronym that simplifies
I liked Gallo's book on Steve Jobs Presentation secrets. I like this one even more. He is a good writer. He simplifies concepts which makes them easy to remember and absorb. Read more
Published on November 29, 2011 by Jim Estill
3.0 out of 5 stars A semi official owners manual and marketing for four square
Gallo's The Power of Foursquare is an unabashed and descriptive support for Foursquare. The book is loaded with positive explanations of Foursquare and how it might be used to... Read more
Published on November 27, 2011 by Mark P. McDonald
5.0 out of 5 stars So why should an organization care about foursquare? Find out here...
Most of the books and information I've read about the phenomenon that is foursquare centers on how and why people should use it. Read more
Published on November 20, 2011 by Thomas Duff
5.0 out of 5 stars The Power of Foursquare
Foursquare as the name of a company is a conversation starter. What, does it mean? In this day of businesses named Squidoo or Google, Foursquare is a solid player. Read more
Published on October 13, 2011 by Sylvia Lafair, Ph.D.
5.0 out of 5 stars "Foursquare and seven `innovative ways' ago...."
Frankly, I did not know quite what to expect when I began to read this book, except that Carmine Gallo may perhaps develop some of the c once pts he discussed in an earlier book,... Read more
Published on October 12, 2011 by Robert Morris
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More About the Author

Carmine Gallo is a popular keynote speaker, the communication coach for some of the world's most admired brands, an independent journalist, and the bestselling author of seven books including The Presentation Secrets of Steve Jobs. In his newest book, Talk Like TED, Carmine aims his lens at the popular TED talks to objectively identify why the TED-style has become so popular around the world. Learn more at talkliketed.com [Note: Carmine Gallo is not affiliated with TED Conferences, LLC.]

Carmine also wrote The Innovation Secrets of Steve Jobs, The Apple Experience (the first book about the the Apple Store and how other brands can elevate the customer experience), and Fire Them Up, which identifies the 7 secrets of the world's most inspiring leaders. Join Carmine's list at carminegallo.com and follow him on Twitter @carminegallo.

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