The Power of foursquare and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $25.00
  • Save: $6.48 (26%)
FREE Shipping on orders over $35.
Usually ships within 1 to 3 weeks.
Ships from and sold by Amazon.com.
Gift-wrap available.
The Power of foursquare: ... has been added to your Cart
Condition: Used: Very Good
Comment: Eligible for FREE Super Saving Shipping! Has a publisher overstock mark. Item is in Good Condition. Clean Copy With Light Amount of Wear.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are Hardcover – October 12, 2011


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$18.52
$1.40 $0.01

Best Books of the Year
See the Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.


Frequently Bought Together

The Power of foursquare:  7 Innovative Ways to Get Your Customers to Check In Wherever They Are + Fire Them Up!: 7 Simple Secrets to Inspire Colleagues, Customers, and Clients; Sell Yourself, Your Vision, and Your Values; Communicate with Charisma and Confidence + The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
Price for all three: $52.50

Some of these items ship sooner than the others.

Buy the selected items together
NO_CONTENT_IN_FEATURE

Shop the new tech.book(store)
New! Introducing the tech.book(store), a hub for Software Developers and Architects, Networking Administrators, TPMs, and other technology professionals to find highly-rated and highly-relevant career resources. Shop books on programming and big data, or read this week's blog posts by authors and thought-leaders in the tech industry. > Shop now

Product Details

  • Hardcover: 272 pages
  • Publisher: McGraw-Hill; 1 edition (October 12, 2011)
  • Language: English
  • ISBN-10: 0071773177
  • ISBN-13: 978-0071773171
  • Product Dimensions: 6.4 x 0.9 x 9.3 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #2,123,078 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

CARMINE GALLO is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs and The Presentation Secrets of Steve Jobs. Gallo has been featured in the Wall Street Journal, the New York Times, Success Magazine, and on CNBC. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.


More About the Author

Carmine Gallo is a popular keynote speaker, the communication coach for some of the world's most admired brands, an independent journalist, and the bestselling author of seven books including The Presentation Secrets of Steve Jobs. In his newest book, Talk Like TED, Carmine aims his lens at the popular TED talks to objectively identify why the TED-style has become so popular around the world. Learn more at talkliketed.com [Note: Carmine Gallo is not affiliated with TED Conferences, LLC.]

Carmine also wrote The Innovation Secrets of Steve Jobs, The Apple Experience (the first book about the the Apple Store and how other brands can elevate the customer experience), and Fire Them Up, which identifies the 7 secrets of the world's most inspiring leaders. Join Carmine's list at carminegallo.com and follow him on Twitter @carminegallo.

Amazon Author Rankbeta 

(What's this?)

Customer Reviews

4.5 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By The Local Cook VINE VOICE on October 2, 2011
Format: Hardcover
What the book covers:

The "seven keys" follow the acronym CHECK IN (groan), and are as follows:
Connect your brand.
Harness new fans.
Engage your followers
Create rewards.
Knock out the competition.
Incentivize your customers.
Never stop entertaining.

Each key gets its own chapter, and provides a TON of ideas for harnessing the power of foursquare that are applicable to nonprofits, brands, brick and mortar stores, and more. Real life examples as well as "why it works" are included in every chapter. Every few pages I found myself wondering "hmm, I wonder how I could . . . " and going back to the foursquare website to figure out how to implement the ideas that were swirling in my head and apply them to my own business.

The book was well written and easy to follow, if a little light in the technical implementation side of things. That is probably better, because it's easy to get bogged down in the details of how the app works and forget the strategy behind it. You could spend hours (one business owner spent six months!) learning how to set up the technical side, but the key thing is to remember your goals. That way you can prioritize, because social media in general, while powerful, CAN become a big time suck if you don't have a plan of action mapped out. In fact, one of the last chapters includes a list of pitfalls to avoid. I think the last item on the list is the most important:

"Avoid 'Doing it just to do it.' Many businesses . . . create social media pages and promotions with no clear objective. They do it just to do it. They are joining out of fear instead of joining because they are passionate about engaging their customers.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Tony J. Ridley on October 30, 2011
Format: Hardcover
Length: 2:19 Mins
The future of local business

I was hooked by the first chapter. Carmine is a superb writer, not simply creating a book but skilfully immersing the reader in the content and the solutions to your inevitable questions.

This book is not what I expected. I thought it would be an overview of one of the growing social media tools, Foursquare. In fact, this book is a marketers masterclass on how to use location based services for marketing, provision of proven campaigns, marketing tips, local engagement principles and how to get Foursquare to do it all for you!

What is Foursquare? Well Carmine describes it as:

-It's a social, local, and mobile networking tool.
-It's a location-based social network.
-It's a geolocation app.
-It's a game.
-It's a communication tool.
-It's a new social-media marketing platform.

Not only does he then prove each genre, the then provides case study after case study. The brilliant thing about it though is not that he provides case studies but the manner in which he shows you multiple ways to instantly utilise Foursquare for local engagement and business with pre-tested campaigns. Fantastic.

This book has helped our business significantly but even more significant is the immediate results it has had for our clients and their local business.

I thoroughly enjoyed the book and recommend it to the following:

-Business owners
-Managers
-Entrepreneurs
-Social media managers
-Marketers
-Executives
-Teens
-Adults
-Retirees
-Technical professionals
-Travellers
-Tourism providers
-Government agencies
-Risk Manager
-PR agents
-Consumers
-Travel Industry providers

Tony Ridley
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Steve Amoia on October 19, 2011
Format: Hardcover
"As a proud Italian I was familiar with Hoboken as the home of one of my boyhood heroes, Frank Sinatra, as well as the legendary Feast of San Gennaro (the patron saint of Naples). But other than its Italian and musical legacy, my surroundings where unfamiliar to me... Before heading to the train station, I opened my foursquare account. With that simple act, my smartphone turned into a personalized tour guide." Page 46, Carmine Gallo.

The innovative nature of foursquare had such a strong impression on Mr. Gallo that he decided to write a book about them.

Organized, Detailed and Well-Researched Format

There are sixteen mostly concise chapters, detailed notes and index sections, along with a bonus interview with the foursquare co-founders, Naveen Selvadurai and Dennis Crowley. The author writes in an enthusiastic, positive and informative style. You continually sense his personal engagement with the topic which makes the book an entertaining read despite its detailed nature.

Innovative Features

Each chapter has "Checking In" blocks to provide actual user examples. Another useful feature, "Unlock The Power" summaries, assist the reader to highlight key concepts. I also liked something that was aesthetic in nature: Page numbers are encircled and appear in the middle of the page.

Enlightening Case Studies and Interviews

One facet of this book that I appreciated was the number of diverse company profiles, along with targeted interviews, compiled by the author. From a matchmaking service in New York City, Agape Match, to Mike's Bikes in Northern California, to the PYT burger joint in Philadelphia, you will see how individuals and companies make personal connections with foursquare.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


What Other Items Do Customers Buy After Viewing This Item?