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The Practice of Creativity: A Manual for Dynamic Group Problem-Solving Paperback – June 1, 2012


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Product Details

  • Paperback: 272 pages
  • Publisher: Echo Point Books & Media (June 1, 2012)
  • Language: English
  • ISBN-10: 0963878484
  • ISBN-13: 978-0963878489
  • Product Dimensions: 7.9 x 5.1 x 0.4 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #982,330 in Books (See Top 100 in Books)

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17 of 20 people found the following review helpful By Tidewater Design on January 24, 2005
Format: Textbook Binding
Exploring Creativity

The field of creativity is still in its infancy. However, much has been published on the topic over the last 50 years, including numerous books and articles by Synectics consultants. These writings include the 1970 book by Synectics co-founder George Prince, "The Practice of Creativity" considered by many a classic in the field.

Synectics enjoys a long history, one as rich and eclectic as the many new ideas our clients have developed in our sessions with them. Our history provides insights into the evolution of key business issues as well as the growing need for creative answers to those issues.

George Prince and William J.J. Gordon founded the firm in 1960. The two had been part of Arthur D. Little Inc.'s Invention Design Group, a consulting practice responsible for helping companies develop new product concepts. Puzzled by why some meetings were much more fertile than others, Gordon and Prince believed it had less to do with the people in the room and more to do with the dynamics that were operating unbeknownst to those people in the room.

To understand those dynamics, Prince and Gordon taped thousands of hours of new product development meetings. They studied how people were interacting. The tapes revealed significant differences in meetings that generated inventions and those that didn't. The founders then turned their observations into methods that replicated the techniques used informally by successful inventors and entrepreneurs.

Ever since, Synectics has advanced its approaches to helping people in organizations to generate superior ideas, with steadily increasing impact.
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1 of 1 people found the following review helpful By Terry MacDonald on January 16, 2014
Format: Paperback
I love The Practice of Creativity! It was revolutionary when it was initially published in the 70s and its timeless advice is still recognized by great contemporary problem-solvers as one they will always remember. I was familiar with the subject of Synectics from a class on Group Management in college but I didn’t actually pick up the book until I saw it mentioned in Steve Krug’s Don’t Make Me Think guide for web site usability. Although it’s been a while since I read the book, I think it’s important that I put in my two cents because it’s deserving of more readers! The new 2012 edition is a nice paperback with a forward by Krug himself.

First of all, I think it is brilliant how author George M. Prince and his co-worker came up with the Synectics method of brainstorming. During their time working with engineers and inventors, they thought to record their meetings to see what the climate of the group discussion was, to look for room of improvement. Sure enough, they found several note-worthy things. One key discovery that directed the development of the Synectics method is the Itemized Response. Because people are incredibly sensitive, they designed these three simple steps to follow when facilitating a group meeting:

1) Assume that there is a good intent in every suggestion

2) Before you state your reasons why the suggested idea won’t work, you have to say two things that you like about it.

3) Then you can point out the parts that strike you as flawed or impossible.

It’s simple and intuitive, yet, incredibly beneficial to be intentional about! I guarantee that you too will notice that these three steps will foster a more relaxed, positive, and engaged environment that produces innovative ideas in your workplace, and beyond. I actually thought about these three steps the other day when my spouse and I were discussing our kitchen renovation since home improvement decisions can be hard to make!
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11 of 18 people found the following review helpful By Marco Catani on March 12, 2007
Format: Paperback
I bought the book because it was in the bibliography of "don't make me think " by Krug. The book gives some interesting advices but my overall rating is "poor". It's creativity seen by a mass production engineer, it's like an art book written by a bank clerk.

And most of all the writing style it's incredibly boring (you know those documents starting with "list of the acronyms used in the document"?)

And please amazon fix this bug with "how do you rate this item?" loosing it's value when you go back to the "write your own review" pressing the edit button. I know I know, it's not the apropriate place, but have you ever tried to go through the contact section of this website?
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1 of 9 people found the following review helpful By M. Brendan Flanagan on July 30, 2009
Format: Paperback
Good delivery. Easy to unpack and book in good condition.
Thank you

I hate Video reviews.
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