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The Predictable Profits Playbook: The Entrepreneur's Guide to Dominating Any Market And Staying On Top Paperback – April 8, 2014


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Product Details

  • Paperback: 198 pages
  • Publisher: Telemachus Press (April 8, 2014)
  • Language: English
  • ISBN-10: 1940745160
  • ISBN-13: 978-1940745169
  • Product Dimensions: 9 x 6 x 0.4 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #1,038,287 in Books (See Top 100 in Books)

Editorial Reviews

Review

"I learned long ago that if you want to build an extraordinary business, you need an extraordinary strategy. The Predictable Profits Playbook delivers that formula, loaded with ideas, tactics, and examples. If you're an aggressive entrepreneur or small business owner who wants to dominate your market and build a rock-solid business - if you want to be capable of thriving in any economic situation, this is the book you've been looking for!" 

- Dan Schawbel, New York Times and Wall Street Journal Best-Selling Author, Speaker and Managing Partner of Millennial Branding


"Gaudet's book forces you to look at opportunities for growing your business that most entrepreneurs completely miss. It leaves you full of 'aha!' moments and equips you with ideas and strategies for leading your market using a little-known formula proven to build great companies. Timely, thought provoking, and penetrating - every serious entrepreneur should own a copy of The Predictable Profits Playbook." --Scott Gerber, author of "Never Get a 'Real' Job" and founder of the YEC

"The Predictable Profits Playbook delivers something that I have found to be a rarity in the modern business book library. Charles Gaudet not only inspires, but also follows through with tactical blueprints for success - from learning how to position your company as the obvious choice, getting premium pricing, to strategies for getting more sales. If you want to grow your business, read this book!!" --Ryan Paugh, Co-Founder of Brazen Careerist & the YEC

"This is a great read for anyone looking to clarify how to grow their revenue. It s a fresh look at sales and marketing that will generate new and helpful ideas that can immediately be applied to any business." --Kevin Hallenbeck, Principal of Sandler Training

About the Author

Charles E. Gaudet II is the CEO of Predictable Profits, a leading marketing, coaching, and consulting company specializing in helping small businesses grow and become leaders in their markets.

Charlie has been an entrepreneur since the young age of four when he sold artwork to his neighbors. Year after year, his entrepreneurial journey gained traction. His business ventures ranged from establishing a bathroom tollbooth at his parents home (which they shockingly agreed to play along with) to creating an angel-financed pet health insurance company (which was nominated One of the "Nation's Best Seed-Stage Companies" by accounting giant Ernst & Young) to a multimillion-dollar real estate development company and many others.

Today, Charlie's advice has appeared in media throughout the world including Fox Business, Inc., Forbes, and Business Insider, plus he has spoken to both domestic and international audiences. He was selected as one of The American Genius Beat's "Top 50 Influencers". On occasion, his kids even take his advice.

Charlie is a three-time wrestling state champion, an avid CrossFit athlete and competitor, and a wake boarder. To feed his ravenous appetite for quality entrepreneurial and personal achievement information, he has invested more than $500,000 studying thought-leaders, billionaires, multimillionaires, entrepreneurs, celebrities, and leaders of all types.

A member of the Young Entrepreneur's Council and an alumnus of Babson College, he lives in Portsmouth, New Hampshire, with his wife, three children, and their 120-pound lap dog.

Nobody has ever called Charlie ordinary.


More About the Author

Charles Gaudet is the founder of Predictable Profits, a leading marketing, coaching, and consulting company specializing in helping small businesses grow and become leaders in their markets.

Charlie has been an entrepreneur since the young age of four when he sold artwork to his neighbors. Year after year, his entrepreneurial journey gained traction. His business ventures ranged from establishing a bathroom tollbooth at his parents' home (which they shockingly agreed to play along with) to creating an angel-financed pet health insurance company (which was nominated "One of the Nation's Best Seed-Stage Companies" by accounting giant Ernst & Young) to a multimillion-dollar real estate development company--and many others.

Today, Charlie's advice has appeared in media throughout the world including Fox Business, Inc., Forbes, and Business Insider, plus he has spoken to both domestic and international audiences. He was selected as one of The American Genius Beat's "Top 50 Influencers." On occasion, his kids even take his advice.

Charlie is a three-time wrestling state champion, an avid CrossFit athlete and competitor, and a wake boarder. To feed his ravenous appetite for quality entrepreneurial and personal achievement information, he has invested more than $500,000 studying thought-leaders, billionaires, multimillionaires, entrepreneurs, celebrities, and leaders of all types.

A member of the Young Entrepreneur's Council and an alumnus of Babson College, he lives in Portsmouth, New Hampshire, with his wife, three children, and their 120-pound lap dog.

Nobody has ever called Charlie "ordinary."

You can also find him at http://www.PredictableProfits.com

Customer Reviews

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I highly recommend this read for anyone looking to grow, or start, his or her own business.
Jenn
It s a fresh look at sales and marketing that will generate new and helpful ideas that can immediately be applied to any business.
nhhoosier
With the strategies there are many examples of where and how they worked with some really great companies.
Nickolas Snyder

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By nhhoosier on April 3, 2014
Format: Paperback
This is a great read for anyone looking to clarify how to grow their revenue. It s a fresh look at sales and marketing that will generate new and helpful ideas that can immediately be applied to any business.

Kevin Hallenbeck
Principal
Sandler Training
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3 of 3 people found the following review helpful By Craig Simpson on April 3, 2014
Format: Paperback
The Predictable Profits Playbook is a “must read” for all entrepreneurs, business owners, and anyone who wants to take an inside look at how to increase their profits. Gaudet’s book will open your eyes to strategies you may have never considered and it reveals techniques that will surly help you put more money in your bank account.

This is an excellent instructional book that’s worth every penny! Craig Simpson, Simpson Direct, Inc.
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2 of 2 people found the following review helpful By Amazon Customer on April 10, 2014
Format: Paperback Verified Purchase
I'm a member of Charles' PREDICTABLE PROFITS INSIDERS' CLUB so I've seen material by and from him for more than a year - with many gems.

But this book is the best I've seen from Charles. He should be very proud of what he has accomplished.

The single most valuable take away bite for me was the "Value proposition." I put it to use today!

Next, the many, many, concrete, real life, examples of what others have done will be able to be mined for their value, and returned to again and again.

After reading thes book many will never, ever, ever, ever, compete on the basis of price. And Charles explains why in detail.

Charles might shock you with his posting titled: "The Dangers of Being 'Good' (and why it's okay to sleep with your customers!)"

Before you run off with the wrong idea here's Charles' explanation:

"That's right!--I sleep with every one of my customers. I go to bed with men/women--hey, I don't discriminate--and I suggest you do as well.

I go to bed with every one of my cusomers on my mind and ask myself: 'What can I do to provide my customers with a greater benefit and advantage to help them get closer to the ultimate result they are after?' "

Highly Recommended! The best book on the subject in a long time, and I've read quite a few.

Paul Smith
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2 of 2 people found the following review helpful By Jon Savage on April 4, 2014
Format: Paperback
The Predictable Profits Playbook has to be one of the best books on marketing that I have read in a long time. The book is light on "fluff" and heavy on actionable content that you can use to help grow the profits of your business today.

The book is very much in the vein of other classic marketing works from people such as Dan Kennedy, Jay Abraham and Gary Halbert. But Charles positions himself uniquely with his consistent emphasis on as he puts it "helping your customer to achieve the ultimate result". Its clear that he believes business needs to have a purpose in order to be termed truly successful.

Some of the key takeaways for me where the importance of a developing a multi-channel approach to marketing and not relying on just email or direct mail but rather combining the two to maximize sales.

Charles also stresses the importance of establishing yourself as the go-to person in your niche by becoming a market leader. He gives clear blueprint of how you can get media attention for you and your business.

Charles Gaudet is a marketer who "walk the walk" and doesn't just "talk the talk". As you will see when you pick up a copy of his book he has produced some impressive results for his own businesses and for the clients that he works with. I recommend any entrepreneur, offline or on, to do themselves a favor and get a copy of Charles playbook.
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2 of 2 people found the following review helpful By Ryan Paugh on April 3, 2014
Format: Paperback
The Predictable Profits Playbook delivers something that I have found to be a rarity in the modern business book library. Charles Gaudet not only inspires, but also follows through with tactical blueprints for success - from learning how to position your company as the obvious choice, getting premium pricing, to strategies for getting more sales. If you want to grow your business, read this book!! --Ryan Paugh, Co-Founder of YEC & Brazen Careerist
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1 of 1 people found the following review helpful By Whitney Swiesz on April 18, 2014
Format: Paperback Verified Purchase
This book is required reading for anyone in business or getting ready to start one. I found the information inside very useful and practicle.
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1 of 1 people found the following review helpful By Denny Hatch on April 17, 2014
Format: Kindle Edition
As the creator of a product or service, an entrepreneur cannot sit back and expect cash to automatically come pouring into the corporate bank account. Inventing something is easy; marketing it is tough. Charles Gaudet—himself a successful entrepreneur—has outlined myriad ways to attract and keep customers. Among the techniques he describes in depth:
Finding and serving your niche • When to say “no” • Identifying Your “Unique Advantage Point” • Getting the message out via Social Media, a blog and/or a book • The secrets of branding, direct marketing, publicity, P.R. and promotion • Strategies for pricing (and raising prices) • Creating long-term customer relationships • And ultimately becoming dominant in your field.
Thirty years ago I started a niche business and sold it. It is still generating revenue today. If I had had Charles Gaudet as my guide way back then I would be very rich today. Don’t miss this.
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1 of 1 people found the following review helpful By Tom Trush on April 7, 2014
Format: Paperback Verified Purchase
Some business advice gets shared so often that business owners and entrepreneurs assume it's fact without giving a second thought. For example, effort is almost always tied into achievement. So the harder you work, the greater success you'll enjoy.

The Predictable Profits Playbook shows how the biggest names in business prove these principles wrong. This book forces you to stop looking at business in a traditional manner. Gaudet shows you how to get ahead by using the sometimes obscure clues successful entrepreneurs and executives leave behind. The insights and advice shared in this book will cause you to rethink conventional business "wisdom."

Gaudet's advice changed the way I think about my business and even the guidance I give to clients.
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