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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience: How to Be Insanely Great in Front of Any Audience [Kindle Edition]

Carmine Gallo
4.5 out of 5 stars  See all reviews (207 customer reviews)

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Book Description

The Wall Street Journal Bestseller!

Updated to include Steve Jobs's iPad and iPad2 launch presentations

The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
—Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.

The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:

  • Develop a messianic sense of purpose
  • Reveal the Conquering hero
  • Channel your inner Zen
  • Stage your presentation with props
  • Make it look effortless

With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
—Rob Enderle, The Enderle Group

“Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
—David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave



Editorial Reviews

About the Author

Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several bestselling and award-winning books, including The Innovation Secrets of Steve Jobs. Gallo has been featured in The Wall Street Journal, The New York Times, Success Magazine, and on CNBC. Gallo’s latest book, The Power of Foursquare, reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.

Product Details

  • File Size: 2550 KB
  • Print Length: 256 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill; 1 edition (October 2, 2009)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ISBN-10: 0071636080
  • ISBN-13: 978-0071636087
  • ASIN: B002Z8IWMS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #28,313 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
321 of 331 people found the following review helpful
4.0 out of 5 stars Helpful Points - September 22, 2009
Format:Hardcover
"As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word." Peter Drucker

"Steve Jobs is the most captivating communicator on the world stage," says the author in his opening sentence. The book is divided into three sections: 1)Create the story. 2)Deliver the experience. 3)Refine and rehearse. The material lacks direct input from Jobs, is overly fawning vs. Jobs, and is somewhat repetitive. Nonetheless, given the importance of the topic and the value of the material, the book is well worth reading. The following summarizes some of its suggestions for planning and preparing a presentation.

1)What is the one big idea you want to leave with your audience? It should be short, memorable, and in subject-verb-object sequence.

2)Identify why you're excited about this company/product/feature, etc.

3)Write out the three messages you want the audience to receive, and develop metaphors and analogies in support.

4)Include a demonstration if your product topic lends itself to such. (Eg. pull the product out of your pocket if it is 'pocket-sized.'

5)Invite partners and customers to participate.

6)Include video clips if helpful, but limit to three minutes or less.

7)Answer the "Why should I care?" that's in the audience's mind. Have a passion for creating a better future.

8)Having an enemy (eg. IBM, Microsoft) helps visualize 'the problem' you're solving.

9)Simplify your presentation (and products).

10)Make numbers meaningful - eg. "Stores 1,000 songs," not "5 GB memory."

11)Don't use 'bullet-point' style visuals; instead, use short phrases that accompany your talk, or pictures.

12)Practice, practice, practice - and ask for feedback.
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85 of 88 people found the following review helpful
5.0 out of 5 stars A book a speechwriter can love October 30, 2009
Format:Hardcover|Verified Purchase
The Presentation Secrets of Steve Jobs is a book that a speechwriter can love. Gallo quotes from sources such as Nancy Duarte's slide:ology: The Art and Science of Creating Great Presentations and Garr Reynolds' Presentation Zen: Simple Ideas on Presentation Design and Delivery. He even has a sidebar on JFK speechwriter Ted Sorensen's influence on Barack Obama titled, "What the World's Greatest Speechwriters Know."

The message of this book is that Jobs' extraordinary impact is based on his authenticity and his passion for his company's people and products. Most presenters can't claim to be the CEO of an archetypically cool Silicon Valley company.

Neither can they get away with wearing faded jeans, sneakers and a turtleneck onstage. But simply everyone with a product or service that improves people's lives has a story to tell. Gallo's book explains in detail how Jobs presents his story so that his passion shines through and ignites the audience. It's Gallo's claim that anyone can learn how to deliver an "insanely great" presentations.

The "secrets" that make Jobs so effective onstage include the usual stage tips taught by presentation coaches: Make eye contact with the audience, use vocal variety and know the power of a well-timed pause. But the majority of the book analyzes the structure, rather than the delivery techniques, of major keynotes Jobs has given at Macworld and elsewhere over the years. This makes the book of inestimable value for anyone who needs to understand the nuts and bolts of writing a speech.
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115 of 125 people found the following review helpful
3.0 out of 5 stars Not The Best February 8, 2010
Format:Hardcover
If you haven't read Presentation Zen, slide:ology and/or Brain Rules, then maybe you will find some interesting bits in this book. I can't complain about the messages in this book - everyone needs to learn how to be a better presenter. But like many business books, the twelve rules here could have been done in a long article instead of a short book. Then at least the author could have embedded video. There's a lot of fluff or irrelevant content (pictures of Jobs, tables of talk transcripts) that do little but pad the book. I'm a big Apple fan, but large parts of this book reads more like a Jobs love-fest than a presentation how-to.

Steve has a luxury most don't: he controls everything about his presentations and has the resources to present in the manner he finds will best get his message across. The vast majority of us do not have those luxuries. While there are a lot of great rules in the book, unless you are presenting something that is highly visual and have the artistic resources to procure vivid imagery, a lot of the particulars of the keynote's will be irrelevant.

There are simply better books on this topic elsewhere.
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39 of 45 people found the following review helpful
5.0 out of 5 stars Insane about making you care October 20, 2009
Format:Hardcover|Verified Purchase
Too bad I bought the Kindle version. I love writing in margins and highlighting in yellow.

I'm not just reading this book; I'm devouring it. I'm condensing it to use in my work, especially my writing, but also in my presentations. In fact, I'm going to use this stuff in debates at the conference table during a meeting and blow away the people who torment me. They're doomed to humiliation. Toast, I tell you.

The content:

Create stories. Intro the villain. Talk in threes.

Send in the hero to solve the problem and banish the villain. Above all, always remember (and don't ever forget) people don't care about you, your product, your needs . . . as much as they care about themselves. So don't bore them about you, your mission, your data.

So. Give people personal reasons to read your writing, to listen to your presentation, to buy your product. Let them know why they should care. Make them fear to be left out of your influence. Remember, it's all about them.

All this, and I'm only a third way through the book. Forget about Steven Jobs and computers and PowerPoint. This book transcends all those things to get to the elegant simplicity in how to reach out and recruit people to your side. Already, I've hit upon the secret to why writing works, why it sells and why no writing book I know of has ever attacked the problem from Carmine Gallo's POV. So I'm writing about it (elsewhere). It's not about the writer, not about the written or spoken product, even. It's about the reader, the listener, the customer, the you you should care about recruiting.

More than care, I love, love, love the useful insights of this book. I got a book of my own out of this book that's so powerful because it takes its own advice.
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Most Recent Customer Reviews
5.0 out of 5 stars I wish every presenter followed this guide.
Very clear and actionable. Not so much about Steve Jobs as it was about the steps to a great presentation. Mr. Jobs was just a great example to follow throughout. Read more
Published 3 days ago by John D
4.0 out of 5 stars Great advices to prepare a commercial presentation
Great advices to prepare a commercial presentation.
Published 10 days ago by Maria Cristina Campins
5.0 out of 5 stars Five Stars
Excellent book and great service
Published 10 days ago by Gary Samoluk
5.0 out of 5 stars Nice book. Must read
Nice book . Must read .
Published 17 days ago by Akshay
5.0 out of 5 stars Five Stars
Best book out there on giving presentations!
Published 1 month ago by Sammi W
5.0 out of 5 stars He really was the master of presentations!
Great ideas on how to craft a keynote from beginning to end!
Published 1 month ago by betska1
5.0 out of 5 stars Book was easy to read and I liked the way each chapter ...
Book was easy to read and I liked the way each chapter summarized the key points! I will work to incorporate his techniques!
Published 1 month ago by Amazon Customer
5.0 out of 5 stars Five Stars
Excellent and applicable
Published 1 month ago by Rosemary Ann Hosey
5.0 out of 5 stars Great book
Great book. Easy examples to follow. Steve jobs is an inspiration.
Published 1 month ago by Renee Bomboy
3.0 out of 5 stars There Are Better Books on the Subject
This is an adequate book on presentation but barely touches what made Jobs a powerful speaker. Many of the points given in the book are presentation 101 such as "Don't use... Read more
Published 1 month ago by Chris Reich
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More About the Author

Carmine Gallo is a popular keynote speaker, the communication coach for some of the world's most admired brands, an independent journalist, and the bestselling author of seven books including The Presentation Secrets of Steve Jobs. In his newest book, Talk Like TED, Carmine aims his lens at the popular TED talks to objectively identify why the TED-style has become so popular around the world. Learn more at talkliketed.com [Note: Carmine Gallo is not affiliated with TED Conferences, LLC.]

Carmine also wrote The Innovation Secrets of Steve Jobs, The Apple Experience (the first book about the the Apple Store and how other brands can elevate the customer experience), and Fire Them Up, which identifies the 7 secrets of the world's most inspiring leaders. Join Carmine's list at carminegallo.com and follow him on Twitter @carminegallo.

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