Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Qty:1
  • List Price: $25.00
  • Save: $11.15 (45%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
The Presentation Secrets ... has been added to your Cart
Condition: Used: Very Good
Comment: Excellent condition.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Hardcover – October 2, 2009

4.6 out of 5 stars 227 customer reviews

See all 12 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$13.85
$10.50 $2.07
Paperback
"Please retry"
$41.97

Best Books of the Month
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
$13.85 FREE Shipping on orders over $35. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

  • The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
  • +
  • Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds
  • +
  • How to Design TED-Worthy Presentation Slides (Black & White Edition): Presentation Design Principles from the Best TED Talks
Total price: $33.35
Buy the selected items together


Editorial Reviews

About the Author

Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several bestselling and award-winning books, including The Innovation Secrets of Steve Jobs. Gallo has been featured in The Wall Street Journal, The New York Times, Success magazine, and on CNBC. Gallo’s latest book, The Power of Foursquare, reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.

NO_CONTENT_IN_FEATURE


Product Details

  • Hardcover: 272 pages
  • Publisher: McGraw-Hill Education; 1 edition (October 2, 2009)
  • Language: English
  • ISBN-10: 0071636080
  • ISBN-13: 978-0071636087
  • Product Dimensions: 5.9 x 1 x 8.5 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (227 customer reviews)
  • Amazon Best Sellers Rank: #44,400 in Books (See Top 100 in Books)

Related Media


More About the Author

Carmine Gallo is a popular keynote speaker and the author of international bestsellers such as Talk Like TED, The Presentation Secrets of Steve Jobs, and The Apple Experience. Gallo's new book, The Storyteller's Secret, reveals why some ideas catch on and others don't. Learn more at TheStorytellersSecret.com. Join Carmine's list at carminegallo.com and follow him on Twitter @carminegallo.

Amazon Author Rankbeta 

(What's this?)

Customer Reviews

Top Customer Reviews

Format: Hardcover
"As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word." Peter Drucker

"Steve Jobs is the most captivating communicator on the world stage," says the author in his opening sentence. The book is divided into three sections: 1)Create the story. 2)Deliver the experience. 3)Refine and rehearse. The material lacks direct input from Jobs, is overly fawning vs. Jobs, and is somewhat repetitive. Nonetheless, given the importance of the topic and the value of the material, the book is well worth reading. The following summarizes some of its suggestions for planning and preparing a presentation.

1)What is the one big idea you want to leave with your audience? It should be short, memorable, and in subject-verb-object sequence.

2)Identify why you're excited about this company/product/feature, etc.

3)Write out the three messages you want the audience to receive, and develop metaphors and analogies in support.

4)Include a demonstration if your product topic lends itself to such. (Eg. pull the product out of your pocket if it is 'pocket-sized.'

5)Invite partners and customers to participate.

6)Include video clips if helpful, but limit to three minutes or less.

7)Answer the "Why should I care?" that's in the audience's mind. Have a passion for creating a better future.

8)Having an enemy (eg. IBM, Microsoft) helps visualize 'the problem' you're solving.

9)Simplify your presentation (and products).

10)Make numbers meaningful - eg. "Stores 1,000 songs," not "5 GB memory."

11)Don't use 'bullet-point' style visuals; instead, use short phrases that accompany your talk, or pictures.

12)Practice, practice, practice - and ask for feedback.
5 Comments 332 of 342 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
The Presentation Secrets of Steve Jobs is a book that a speechwriter can love. Gallo quotes from sources such as Nancy Duarte's slide:ology: The Art and Science of Creating Great Presentations and Garr Reynolds' Presentation Zen: Simple Ideas on Presentation Design and Delivery. He even has a sidebar on JFK speechwriter Ted Sorensen's influence on Barack Obama titled, "What the World's Greatest Speechwriters Know."

The message of this book is that Jobs' extraordinary impact is based on his authenticity and his passion for his company's people and products. Most presenters can't claim to be the CEO of an archetypically cool Silicon Valley company.

Neither can they get away with wearing faded jeans, sneakers and a turtleneck onstage. But simply everyone with a product or service that improves people's lives has a story to tell. Gallo's book explains in detail how Jobs presents his story so that his passion shines through and ignites the audience. It's Gallo's claim that anyone can learn how to deliver an "insanely great" presentations.

The "secrets" that make Jobs so effective onstage include the usual stage tips taught by presentation coaches: Make eye contact with the audience, use vocal variety and know the power of a well-timed pause. But the majority of the book analyzes the structure, rather than the delivery techniques, of major keynotes Jobs has given at Macworld and elsewhere over the years. This makes the book of inestimable value for anyone who needs to understand the nuts and bolts of writing a speech.
Read more ›
2 Comments 88 of 92 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
If you haven't read Presentation Zen, slide:ology and/or Brain Rules, then maybe you will find some interesting bits in this book. I can't complain about the messages in this book - everyone needs to learn how to be a better presenter. But like many business books, the twelve rules here could have been done in a long article instead of a short book. Then at least the author could have embedded video. There's a lot of fluff or irrelevant content (pictures of Jobs, tables of talk transcripts) that do little but pad the book. I'm a big Apple fan, but large parts of this book reads more like a Jobs love-fest than a presentation how-to.

Steve has a luxury most don't: he controls everything about his presentations and has the resources to present in the manner he finds will best get his message across. The vast majority of us do not have those luxuries. While there are a lot of great rules in the book, unless you are presenting something that is highly visual and have the artistic resources to procure vivid imagery, a lot of the particulars of the keynote's will be irrelevant.

There are simply better books on this topic elsewhere.
2 Comments 119 of 130 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
Too bad I bought the Kindle version. I love writing in margins and highlighting in yellow.

I'm not just reading this book; I'm devouring it. I'm condensing it to use in my work, especially my writing, but also in my presentations. In fact, I'm going to use this stuff in debates at the conference table during a meeting and blow away the people who torment me. They're doomed to humiliation. Toast, I tell you.

The content:

Create stories. Intro the villain. Talk in threes.

Send in the hero to solve the problem and banish the villain. Above all, always remember (and don't ever forget) people don't care about you, your product, your needs . . . as much as they care about themselves. So don't bore them about you, your mission, your data.

So. Give people personal reasons to read your writing, to listen to your presentation, to buy your product. Let them know why they should care. Make them fear to be left out of your influence. Remember, it's all about them.

All this, and I'm only a third way through the book. Forget about Steven Jobs and computers and PowerPoint. This book transcends all those things to get to the elegant simplicity in how to reach out and recruit people to your side. Already, I've hit upon the secret to why writing works, why it sells and why no writing book I know of has ever attacked the problem from Carmine Gallo's POV. So I'm writing about it (elsewhere). It's not about the writer, not about the written or spoken product, even. It's about the reader, the listener, the customer, the you you should care about recruiting.

More than care, I love, love, love the useful insights of this book. I got a book of my own out of this book that's so powerful because it takes its own advice.
Read more ›
2 Comments 45 of 51 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
This item: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
Price: $13.85
Ships from and sold by Amazon.com

Want to discover more products? Check out these pages to see more: boston trade shows, technology sales jobs, selling jobs, i7 chip