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Business journalist and New York Times editorial writer Porter delivers a popular explication of how supply and demand affect prices. In vignettes about all manner of transactions, from coffee sales to marriage dowries to home values, he disputes notions that prices settle out as rational correlations of supply and demand. All sorts of emotional factors are involved, which enliven Porter’s stories as he explores divergent behaviors of upper-, middle-, and lower-income consumers in what they will pay for something. If a purchase expresses the pursuit of happiness, Porter chases the idea that money yields joy, concluding it can, though temporarily. What about the price of power? Porter adduces the cost of votes in São Tomé v. the United States, as he does the worth of labor, love, and life itself, practically breaking them down into a schedule of prices. As a book in which nothing, not even religion, seems safe from the crass intrusion of pricing, Porter’s work ought to ring up the audience for Steven Levitt’s Freakonomics (2005). --Gilbert Taylor
Faults information or lies called facts are in this book. I just about spit my coffee across the room when I starting read this book. Read morePublished 6 months ago by Amazon Customer
It's an insightful read. In the fashion of "Freakonomics" it will challenge your preconceived understanding of our societal norms. Read morePublished 7 months ago by Mike
When I was young in the 50's and '60s, I found some correspondence between the price of things (outside the luxury trades) and what they cost to make. Read morePublished 17 months ago by Khirul
Statists gonna state. This dude is so enamored with authoritarianism, it's definitely affected his perception of the world around him and therefore, his writing. Read morePublished 19 months ago by elsensei
I love Economics, Business, Finance, as well as Sociology and Social Economic books.
I read about 1-3 books per week. Read more
"What's your price?" Has anyone asked this to you? Maybe not, but imagine for a moment if someone did - what would your response be? You would have a confused "huh"!! Read morePublished 22 months ago by Rajesh
Mr. Porter has done a good job at quantifying how we make choices. In general the book is quite objective on the examples providedPublished on March 16, 2013 by George Benaroya
First, there is a lot of interesting information in this book about how price drives behavior, sometimes in unexpected ways. Read morePublished on May 30, 2012 by bronx book nerd