I don't drink much beer, don't care for celebrity bios, really hate celebrity expos, but I greatly admire author Alex Berenson's prose, so when I saw this profile article, I immediately downloaded it & read it, start to finish in 1 sitting. (That's just 1 of the benefits of a Kindle single.) This fascinating review of August Busch IV, heir to the Anheuser-Busch beer brewing empire, is a dynamic but sad story of someone who has never emerged from his father's long shadow to make his own positive mark in his family, much less in the world his ancestors so affected.
You wouldn't think a bio of a beer brewer in St. Louis would have the drama & chaos of, say, a Manhattan insider trader or a Paris couture maven, but Berenson's observations & insights draw us into this tragic story. Busch IV never experienced his father's love, never demonstrated the ability to run the A-B empire, never gave his love to another, & thus never found peace & happiness. Two of his female companions died in his presence, at least partly because of the spill-over of his self-destructive ways. But these are only the most glaring examples of his failures, failures despite his family's legacy, fortune, & interventions to keep him out of trouble. Now in his late 50s, Busch IV is marking time w/his millions -- no job, no philanthropies, no friends. Even his family, Berenson points out, left him in CO while they holidayed in HA recently.
Without Berenson's deft touch, this would be a completely depressing story. But as w/any of his best-selling suspense novels, this story reminds us that the story is not yet over, & the losses of yesterday still have the potential to point toward tomorrow. I didn't care about Busch IV before I began reading this profile. I do now. I hope Berenson will revisit this man in future & that the landscape will not be so bleak.