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For 30 years, Don Reinertsen has been a thought leader in the field of product development. In 1983, while a consultant at McKinsey & Co., he wrote the landmark article in Electronic Business magazine that first quantified the financial value of development speed. In 1985, he coined the term Fuzzy Front End to describe the earliest stage of product development. In 1991, he wrote the first article showing how queueing theory could be practically applied to product development.
His 1991 book, Developing Products in Half the Time, coauthored with Preston Smith, is a product development classic. His 1997 book, Managing the Design Factory, was the first book to describe how the principles of Just-in-Time manufacturing could be applied to product development. In the 12 years since this book appeared, this approach has become known as lean product development. For 15 years, Don taught executive courses on product development at California Institute of Technology. He currently teaches public seminars throughout the world.
Great book for moving to the next level in agile product development projects.Published 2 months ago by Pradeep N De Silva Gunawardena
It is a comprehensive set of "rules" to consider when designing your Product development flow, and to many there are true surprises and eye openers. Read morePublished 4 months ago by Thomas Husfeldt
Required reading for anyone in the product development process as designers, developers, or managers. Read morePublished 6 months ago by Leon T Chism
Terrific book… we have quickly implemented a few of the key ideas in our engineering group and have achieved immediate results. Read morePublished 6 months ago by Gustavo
I am enjoying the book as it provides very good information on the product development realm. I like the degree of detail and deep dives into the economics tooPublished 10 months ago by Armando H. Santos
I got this book on 2014/06/17 and I've read into Chapter 3.
Chapter 1 is somewhat different from the other chapters in that rather than being a series of principles, it... Read more
I liked the way the author presented and unpacked the topic with good examples and sufficient math that made it both readable and credible.Published 14 months ago by Anthony Benson