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"The Prize" traces the history of oil from its humble, entrepreneurial beginnings in the hillsides of western Pennsylvania, to the shrewd domination of the industry by John D. Rockefeller, to the breakup of Standard Oil, and through the discovery of oil in the farthest flung corners of the globe. Part of Yergin's history is something of a tragedy: the gradual seizure of oil from the voyagers who discovered it by national governments who were able to use their seizures to threaten the West during the 1973 oil shock and beyond. In this one very big instance, third world governments really did take on multinational corporations -- and defeated them.
Yergin chronicles how oil went from a freewheeling business of refiners and speculators to an instrument of great geopolitical importance, one where nation-states played at least as great a role in shaping the industry as the oil companies did. In this transition, anything could -- and did -- happen. Rock bottom prices threatened the survival of oil producers one year, and sky-high prices forced drastic changes in consumer behavior the next (indeed, "The Prize" does give one a crystal-clear view of the price mechanism). Nightmare scenarios involving the political manipulation of oil did indeed come to pass in 1973, in 1979, and during the Gulf War. There is no shortage of high drama throughout this story.
One thing I would add to this book is a few pages, no more, no less, on the science and technology behind oil. What is it -- or what do we think it came from? How is it extracted? How have new technologies increased efficiency?
If you want a business history that will simultaneously teach you quite a bit about world history (and about the Middle East), "The Prize" is a sure bet.
From the opening pages it is clear that Yergin is an authority on the subject. We have not travelled more than 10 years along the 150 year history of oil and yet we have already learnt it's origins, it's ancient and alternate uses, the products it was competing with, and we have met some of the early inventors, entrepreneur's and explorers.
There are three themes that Yergin develops throughout the book. Firstly, the story of oil is the story of capitalism and modern business. The province of Fortune 500 companies, multinationals and the underpinning of wealth in the industrialized west. Certainly, from as early as the late 19th Century, with the emergence of Standard Oil as the first multinational company (a subject Yergin devotes a fair amount of time to),- it's hard to refute this claim. Yergin does recognize that the late 20th Century was less oil lubricated and more computer chip driven, and it's obvious to all of us that this trend will only intensify in this century. Indeed from the time the first edition of 'The Prize' was published (just before the Gulf War) and even since this edition came out in 1993 -things have changed quite a bit economically. In 1990, seven of the top 20 Fortune 500 Companies were in the oil industry. Today you have to extend the search further, and even then only come up with Exxon-Mobil, Enron, Chevron and Texaco.
The second theme he highlights is the role oil had in strategic global geoplolitical decicions and disasters. He lays at the feet of 'oil politics' the Japanese decision to bomb Pearl Harbour and Germany's invasion of Russia. Typically in a classic example of the irony that history is famous for, the eventual defeat of these two empires was also due to oil (actually the lack of it). There are of course other more recent strategic oil wars - what was the Gulf War and the unprecedented United Nations stand against Iraq if not a defense of the 'blood supply' for industrialized nations? This revised edition of the book makes it quite clear that Iraq if successful in it's swallowing of Kuwait, would have been the most powerful nation in The Persian Gulf.
The third theme is more sociological and forces us to deal with questions not of history but of our future. Yergin states that we have become a 'Hydrocarbon Society' and thus we are 'Hydrocarbon Man'. What characterizes us as this new species? Basically that our cities, politics, economics, values - in fact almost all things material and of importance to us are lubricated with a concern about oil. This used to be seen as a universal good - but no more, There are some of us, Mr Yergin says, including himself, that are concerned about this dependency - It's impact on our behavior, our health and our environment and our ability to sustain our way of life.
I agree with other reviewers in that more could have been said on some issues such as alternative energy sources, the economic and environmental arguments for and against our continued reliance on oil and the spin off activities and other associated industries such as plastics and chemicals. But, in fairness to Mr Yergin, there is so much that you can and should say, especially when you find that it is taking you over 800 pages to say it. For me, as a history book on the oil industry, it's certainly long enough but more importantly - good enough.