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With his 300-odd video and audio courses (sales at one mil.), and 30 books, Tracy has built a strong motivational sales and marketing brand. This latest installment shapes pop psychological constructs to fit Tracy's existing paradigms: "Your subconscious does not think or decide. It merely obeys your mental commands." Tell that to Dr. Freud, one might retort, but the point here is not fidelity to psychology theory, but efficacy in getting readers to change the way they bring themselves to a sale. Visualization techniques, concrete sales advice and motivational pep talks make up chapters like "The Inner Game of Selling" and "The Power of Suggestion." The "Getting More Appointments" chapter recapitulates sound but Willy Lohman-esque advice like "Sidestep the Excuse" or "Don't Be Put Off"; the book as a whole feels familiar, but it's clearly organized. Even in Tracy's generic prose, the repackaged tried-and-trues will find their marks.
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Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year. He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
If you are in the sales business then this a great book to read!Published 16 days ago by Catherine Strommen
As described and arrived on time. Look forward to buying again in the future.Published 29 days ago by Robert
Great place to advance your sales techniques. Great book. If you're looking for resources like this, here's a comprehensive resource page for every aspiring sales & communication... Read morePublished 1 month ago by David Jr
This book taught me so much about selling. I cant wit to utilize everything i have learned to become successful in sales. Read morePublished 2 months ago by Nicholas
Helpful information. Enjoyed reading this book in my spare time. Learned extra information about sales. Not much to complain about.Published 3 months ago by A. Close