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The Publishing Game: Bestseller in 30 Days

4.6 out of 5 stars 26 customer reviews
ISBN-13: 978-1893290884
ISBN-10: 1893290883
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Editorial Reviews

From Publishers Weekly

Write This WayFor those who believe publishing is a game, Peanut Butter and Jelly Press is introducing a series of rule books. The first is Fern Reiss's (Terrorism and Kids) marketing how-to manual, The Publishing Game: Bestseller in 30 Days, with strategies designed to make the day job superfluous: create a national holiday that relates to your book; organize a speaking tour; sell to book clubs and magazines; set up a Web site for each of your titles. If only it were that easy! Writer's Digest Book Club main selection.
Copyright 2002 Cahners Business Information, Inc.


"A great guerrilla marketing plan for writers--a Must-Have." Heartland Reviews -- Heartland Reviews

"Strategies designed to make the day job superfluous." Publishers Weekly -- Publishers Weekly

Product Details

  • Series: Publishing Game
  • Paperback: 208 pages
  • Publisher: Peanut Butter and Jelly Press (September 1, 2002)
  • Language: English
  • ISBN-10: 1893290883
  • ISBN-13: 978-1893290884
  • Product Dimensions: 8.5 x 5.6 x 0.6 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #938,192 in Books (See Top 100 in Books)

More About the Author

Fern Reiss is CEO of PublishingGame.com (consulting to writers who want to publish and promote books) and Expertizing.com (publicity for businesses and nonprofits) and author of the PublishingGame.com series: The Publishing Game: Bestseller in 30 Days (book promotion); The Publishing Game: Publish a Book in 30 Days (self-publishing); The Publishing Game: Find an Agent in 30 Days (getting a literary agent); Terrorism and Kids; The Infertility Diet: and The Breast Cancer Checklist (BreastCancerChecklist.com) among other books.

Customer Reviews

Top Customer Reviews

Format: Paperback
So okay, I would have had to put off publishing my latest novel for a year in order to take advantage of Fern Reiss's guide, which is still hot off the press. It would have been worth it. I'd bought the self-publishing "bibles" such as Dan Poynter's Self-Publishing Manual before publishing my latest novel. But I still wish I'd had Reiss's book too.

One great advantage of The Publishing Game: Bestseller in 30 Days is that the focus is on how to actually sell your book once it's in print. For first or even second-time independent publishers, like myself, the process of getting a book into print, even with the aid of a professional editor, cover artist and book designer, is so fraught with tsuris (Yiddish for aggravation), that it's easy to lose sight of the fact that once the copies have actually been printed and shipped to you, it's up to you to sell them.

Reiss doesn't go into detail on how to publish in this book -- though she has an updated guide to the publishing process in the works, which doubtless will be equally worth reading. But the fact is, decisions about how to publish a book -- hardcover or paper, price, cover art, and so on -- are inextricably bound up with potential sales. A lot of important details that novice publishers may be completely unaware of -- such as submitting Advance Book Information to R.R. Bowker, in order to get the title into Books in Print -- need to be done before copies of the finished book are sitting in your garage. Reiss tells you what they are and when to do them.

This is the second advantage to this guide. Reiss spells out each step the novice publisher needs to take, in the order in which he or she needs to take it. It would have been a godsend to a disorganized person like myself, as I fretted endlessly over what to do next.
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Format: Paperback
This is one of three books titled "The Publishing Game". Each of the books sets itself apart from the others by the subtitles "Bestseller in 30 Days", "Finding an Agent in 30 Days", and "Publish a Book in 30 Days". Taken together they are a comprehensive set of instructional resources for everything you might want to know to get your book published and marketed.
If you purchase only one title on how to market your book, this is the one you want. Thorough, detailed, well organized, and a step-by-step procedure to marketing your book, it provides all the information that you could possibly need. Unlike similar books there is absolutely nothing left out. After providing a good review I am often asked how to get the book listed on Amazon, how to get it carried by major and minor bookstore chains, and similar advice. Now I know how to easily and quickly answer those questions - pick up a copy of "Bestseller in 30 Days". This is a thorough examination of the book marketing industry that includes many tips and tricks for getting publicity that I have not seen anywhere else.
The areas covered in "Bestseller in 30 Days" include dealing with getting an ISBN, ABI, EAN Barcode, CIP information and a Copyright, creating a discount schedule and terms, planning future titles, getting reviews, generating quotations, selling to chain stores, getting listed in Online Bookstores, selling to Libraries, print media campaigns, broadcast media campaigns, speaking tours, catalog sales, foreign sales, and even syndicating yourself.
An example of how this book differs from similar titles is the tremendous amount of detailed, step-by-step information. This is a cookbook approach on how to make your book into a bestseller.
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Format: Paperback
Everyone's doing it. If you want to succeed in the publishing business, you simply have to take control of your book. Regardless of whether you publish yourself, or get picked up by a large or small publishing house, the bulk of your success will lie with your own efforts. But for a new author, the skills associated with the publishing game are completely different from those which make for a good writer. Unless you've got experience in the publishing industry, the learning curve is a steep one which comes as a shock after the solitary and lengthy effort of writing a book. Fern Reiss has become a household name in teaching authors how to become book sellers, and her three books on the topic are as must reads for anyone looking to turn their manuscript into a marketable book with decent sales figures. What order do they belong in? Well, it is easier to get published if you have an agent, and you need a published book to make a bestseller, so perhaps the ideal order is to read Find an Agent first, then Publish a Book and then Bestseller. Of course you don't need to read these as a set. If you are self-publishing then you probably don't want an agent. And if you already have a published book, you don't need Publish a Book in 30 Days. Each book is fully self-contained and there are a few minor overlaps, but the books do work very well as a set which takes the author through all of those difficult steps that occur once the manuscript is finished. The books follow a similar format which Reiss herself has devised as part of her 30 day method. Each chapter comprises a week, within which every day is set out.Read more ›
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