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The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field Hardcover – July 5, 2012
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Based on seven years of reporting from over a dozen countries, writer Tom Wainwright takes you on an extraordinary journey into the business of being a drug lord. Learn more.
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—MICHAEL GERBER, author of The E-Myth and creator of The E-Myth Evolution™
“Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come.”
—GUY KAWASAKI, author of Enchantment and The Art of the Start
“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.”
—SETH GODIN, author of We Are All Weird
“Michalowicz hits it out of the park, yet again. The Pumpkin Plan is chock-full of Mike’s wonderful humor and is an extraordinary step-by-step guide for entrepreneurs whose business growth has plateaued.”
—J. J. RAMBERG, host of MSNBC’s Your Business
“In his crazy-like-a-fox style, Mike Michalowicz reveals why channeling a pumpkin farmer brings you unparalleled success. Michalowicz is rapidly becoming one of the most innovative business authors of our time. The proof is in the pudding (or pumpkin, as it were).”
—RIEVA LESONSKY, CEO of GrowBiz Media, former editorial director of Entrepreneur magazine
“Mike makes turning your business from ordinary to extraordinary as easy as following a simple step-by-step recipe. This book reveals degrees of knowledge and wisdom I have rarely seen in writing before. If you read only one book this year, let it be The Pumpkin Plan.”
—BOB BURG, co-author of The Go-Giver and author of Endless Referrals
“He’s a very handsome young man.”—URSULA MICHALOWICZ, Mike’s mom
About the Author
Amazon's editors selected this title as a Best Book of the Month in business & leadership. See our current Editors' Picks.
More About the Author
Then he started all over again, driven to find better ways to grow healthy, strong companies. Among other innovative strategies, Mike created the "Profit First" formula, a simple and extremely effective ways for businesses to ensure profitability from their very next deposit forward.
Mike is now running his third million dollar venture, Profit First Professionals (an organization that certifies accountants and bookkeepers in Profit First methods that drive profitability for their clients), is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics; and is the author of Profit First, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed "the entrepreneur's cult classic."
Mike is also a guest lecturer for collegiate entrepreneurial programs such as Babson, Boston College, Columbia, Copenhagen Business School, Emerson, Harvard, Penn State, Pepperdine and Princeton. His books are in the core curriculum for entrepreneur students at Pepperdine, Carnegie Mellon, Stanford University, and universities across the country. His books have been translated into over 10 languages.
Top Customer Reviews
It's an arresting image, and Michalowicz does a good job of relating it to a business context. His "pumpkin plan" for business involves getting rid of all of your "bad" clients and focusing the vast majority of your attention on the highest value customers and prospects.
Unfortunately, the book doesn't dig deep enough. The author has a breezy, entertaining style that probably goes over very well in a keynote address or short seminar. But Michalowicz spend so much time and effort trying to come off as a "regular guy" - there is a disconcerting amount of slang and profanity - that he forgets to give the reader enough detail on how the process works - or evidence that it really does. There are a few anecdotes, along with several chapters that end with hypotheticals: "Let's pretend you're in a rock band - playing sort of a throwback to old-school punk rock - with breakout potential," begins one of these scenarios. Instead of pretending, Michalowicz's case would've been better served with real-life examples of businesses who succeeded with this approach, along with some who failed by missing a step or two.
Overall, "The Pumpkin Plan" is a quick, entertaining read that will get a businessperson thinking. The author's premise definitely has merit - it's a shame that the premise is not backed up by a more rigorous book.
Once again, Michael has used his wit and business acumen to convey compelling business advice for any entrepreneur who desires to really take their business to the next level. This book is an interesting read for anyone, but it really strikes home for the serious entrepreneur that desires a plan to help focus their business on a few, easy to understand strategies aimed at taking their business to the next level.
Unlike many "business books" today, Michalowicz isn't using the book as a spring board to get you to purchase some great package where he will give you the "secrets" that you need to implement his strategies. This book is packed with the full details of a plan that you can begin to implement even before you finish reading the book. The details are there, along with helpful links to his website where there are additional materials that the reader will find instrumental in implementing his plan.
The entire book is based on the premise that many entrepreneurs end up after years of struggling in their business, almost broken physically and mentally, from the strain of wearing all the "hats" that entrepreneurs find themselves wearing.Read more ›
You don't need a degree from Princeton to be an entrepreneur. Many others have gone before us and we have the opportunity to learn from them! Mike Michalowicz has definitely given a simple plan to help us out. Remember, just because it's simple doesn't necessarily mean it's easy. If it was easy, everybody would be able to do it. Learning from Mike can improve your advance toward success.
But the real reason that I love this book so much is that it is genuine, from the heart, written with real passion. Mike Michalowicz never talks down to the reader. He never preaches. He tells us his own story, he reveals his own vulnerabilities and describes his own business ups and downs with pure candor. He holds nothing back (that we know of). Mike has a mission, to help entrepreneurs break out of the never ending "sell it, do it, sell it, do it" cycle that has them on a treadmill, unable to move their business forward. The same cycle that he himself experienced, before having his "aha moment," when he realized that pumpkin farmers, the kind that grow gigantic, record breaking pumpkins, hold the secret to entrepreneurial success.
If you're thinking that this sounds a little out there, just a bit strange or unbelievable, you will change your mind once you start reading. The analogy starts with your choice of seed. Only very special seeds can grow a giant pumpkin, and Mike wants you to figure out what your special seed is for your business. Once your seedlings start growing, you have to nurture and water the strong ones, but get rid of the weak ones. Why? Because the weak, struggling, smaller pumpkins will suck the life out of the strong, promising pumpkins!Read more ›
Most Recent Customer Reviews
I first read Mike's Profit First book, and loved it. It has already made a huge difference in our own small family business, which up until now really struggled to make a profit. Read morePublished 23 days ago by Kathryn Kerby
Its a good book but very simple and basic. The take away I had is that monster pumpkin farmers cut off all the pumpkins but the best one so the root system can focus all its... Read morePublished 1 month ago by PureLight
I found this book by "accident". I picked it because the first few pages and the front page look good. I was very suprised and it was AWESOME. Read morePublished 2 months ago by Amazon Kunde
I have to start Pumpkin Planning my freelance career, I feel like I'm serving too many clients. But I haven't reached the point where I feel overloaded so I'm unsure, but gotta try... Read morePublished 2 months ago by Lawrence He
Great business message. Provides insites and information on how to survive in business from your first three years and beyond.Published 2 months ago by M. Doyle
This booked arrived on my doorstep at a time when I was overwhelmed and wondering what I was doing wrong in my business. Read morePublished 2 months ago by Nicole Graham
I have to say, I'm a little surprised at the very high rating of this book. Yes, the pumpkin analogy is unique and catchy. And there are some important nuggets in here. Read morePublished 3 months ago by Andrew T Storey
Get it? Smashing Pumpkins, oh never mind a musical reference that some will and some won't. Don't let that happen with the book though. Read it until you get it! Read morePublished 3 months ago by Ann Jewell
This book takes the idea of specializing in your niche and shows you why it so important. It also shows you how to do it one step at a time.Published 3 months ago