The comic is the first ever prequel comic to a movie. It is an alternate origin story to the Punisher and ends with the opening dock scene of the movie. It is written by Garth Ennis, premiere writer of Punisher comics, and the cover is illustrated by Tim Bradstreet. The comic is being written exclusively for this promotion, and will not be anywhere else in the marketplace for 6 months. The comic is full color and has a retail value of $2.25.
10,000 comics out of the total run will have a unique cover and be positioned as a limited edition. They will be randomly inserted into the DVDs and randomly distributed to retail.