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The Purpose Economy: How Your Desire for Impact, Personal Growth and Community Is Changing the World Hardcover – April 2, 2014


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Product Details

  • Hardcover: 288 pages
  • Publisher: Elevate (April 2, 2014)
  • Language: English
  • ISBN-10: 1937498298
  • ISBN-13: 978-1937498290
  • Product Dimensions: 8.4 x 5.8 x 0.9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (40 customer reviews)
  • Amazon Best Sellers Rank: #30,622 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Building on his experience as the founder of Taproot, which connects commerce with social good, Aaron Hurst powerfully sums up in The Purpose Economy the fundamental changes taking place in the business world." --Arianna Huffington, Chair, President and Editor-in-Chief of the Huffington Post Media Group

"As people start to think more entrepreneurially about their careers, they look for opportunities where they can make a difference, not just a living. In The Purpose Economy, Aaron Hurst shows how this mass quest for self-expression in the workplace is reshaping corporate behavior and creating new economic opportunities. Filled with insights, this book helps clarify how technology is changing not only how we work but what we want from work." --Reid Hoffman, Co-founder/Chair of LinkedIn, Co-author of the #1 NYT bestseller The Start-up of You

"Aaron Hurst, a pioneer and visionary leader in social innovation, has captured a tectonic shift in the global economy that has local consequences for all of us." --Adam Grant, Wharton professor and bestselling author of Give and Take

About the Author

A globally recognized entrepreneur, Aaron Hurst is the CEO of Imperative, a technology platform that enables people to discover, connect and act on what gives them purpose in their work. Aaron is a close advisor to many global brands and frequent speaker and writer on the development of the Purpose Economy.


He is the founder and an active advisor to the Taproot Foundation where he was the catalyst and lead architect of the $15 billion pro bono service market. He was the creative force behind the conception of the national Billion + Change campaign. Previously he worked in Silicon Valley developing the precursors to social media.

Widely known for his thought-leadership and a regular blogger for the Huffington Post, Stanford Social Innovation Review and LinkedIn, Aaron is a member of the Nonprofit Times Power & Influence Top 50, and has been recognized as a top social entrepreneur by Fast Company, Ashoka, Draper Richards Kaplan Foundation, Manhattan Institute and theCommonWealth Club. In 2009, he received the highest honor bestowed on an alumnus of the University of Michigan.


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More About the Author

Aaron Hurst is an award-winning entrepreneur and globally recognized leader in the fields of purpose at work and social innovation.

He is the CEO of Imperative and founder of the Taproot Foundation, which he led for a dozen years. Aaron is a popular author and regular speaker at universities, conferences and companies. He is the recipient of the LS&A Humanitarian Award, the highest distinction bestowed on alumni of the University of Michigan.

Born in Aspen, Colo., Aaron has lived in Bisbee, Boulder, Halifax, Ann Arbor, Prague, Chicago, and San Francisco. He currently resides in Brooklyn with his wife Kara Hurst, their two children and dog.

Customer Reviews

4.9 out of 5 stars
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I recommend this book to anyone who wants to make a difference in their life and those around them.
Mark Cole
This book is an exit strategy; or, more than that, it's an opportunity to work to our full capacity - in energy and investment and purpose.
Frances
This book helped me along my path and made me think about how I can make a difference in unconventional ways.
Liza

Most Helpful Customer Reviews

25 of 28 people found the following review helpful By Erik Gfesser VINE VOICE on April 1, 2014
Format: Hardcover
The author believes that we as a society are in the early days of what he calls the "Purpose Economy", a fourth economic stage preceded by the Information Economy (a term coined in a doctoral thesis by his uncle, Marc Porat, almost 40 years ago), the Industrial Economy, and the Agrarian Economy. This new economy is centered on the needs of people to find purpose in their work and lives, a natural progression of the needs of people and the types of goods, services, and jobs desired by them. While the Information Economy still dominates, with technology largely synonymous with jobs, growth, and innovation, as Hurst began sharing his ideas with those around him, the ideas surrounding this new economic stage resonated with much of what they have been witnessing in their own lives.

As founder of Taproot Foundation, the largest nonprofit consulting firm in the United States, the author witnessed the positive social impact that pro bono work provided. His search for patterns in successful social change efforts resulted in what he called the "Five Levers for Social Change" (research, policy, public perceptions, disruptive technology, and bright spots) in his 5-part series for the "Stanford Social Innovation Review" a few years ago. As Hurst visually mapped out all of the diverse approaches to advancing progress, he came to understand that the diversity of perspectives of those around him to execute actually constitute a diversity of purpose.

The author explains the difference between "purpose" and "cause" early in the book to drive the message that cause is a noun whereas purpose is a verb. Purpose is an action.
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15 of 16 people found the following review helpful By Dar on April 1, 2014
Format: Hardcover
Love Aaron Hurst and love this book. It artfully weaves together so many of the trends we've seen emerge in the last decades: the pro bono movement, co working spaces, the sharing economy, social media, the emergence of "social innovation"-- into one comprehensive framework that is both insightful and instructive. I'd recommend for anyone who wants to be a cause in the matter for how we spend our days in their organizations and in the world.
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6 of 6 people found the following review helpful By PastramiOnRye on April 2, 2014
Format: Hardcover
This book pulled back the curtain on a lot of really interesting hidden trends in the world—it's one of those sneaky books where as you read it you go "Huh! Never thought of it that way before but that makes TOTAL SENSE and now I'm going to see that pattern EVERYWHERE." The author has a very conversational style of writing that breaks down complex threads of information and makes them very easy to follow (which was good for a reader like me who was initially scared off by the word "Economy" in a book title—I was afraid we were going to have to do math). I work in marketing and having a deeper understanding of purpose and its increasing role in our world began to shape and enhance the way I engage with both my clients and my consumers before I even finished the book. Smart, sneaky read.
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5 of 5 people found the following review helpful By Frances on April 2, 2014
Format: Hardcover
I hate to call myself a millennial, but I'll go ahead and humble myself in admitting that I'm part of that fresh crop of recruits just out of college who has NO idea which way is up and which way is down. We all come out, armed with shiny degrees and the promise of the ability to change the world, and then, if we aren't just flat-out 'gainfully unemployed,' then we're vacuum-sucked into a corporate hamster wheel that we just. can't. escape. This book is an exit strategy; or, more than that, it's an opportunity to work to our full capacity - in energy and investment and purpose. It's a guidebook for all us lost souls with great enthusiasm and intention but no real strategy on how to communicate them. Highly recommend it!
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7 of 8 people found the following review helpful By Adam on April 1, 2014
Format: Hardcover
I LOVED this book. It really captures and embraces the way that my generation (Millennial) approaches work and helps provide a path forward to transform my own work and the economy at large. It's part challenge, part invitation, and part proclamation. I highly recommend it for anyone who wants to create more purpose in their work, along with people who want to take advantage of the latest shifts in the economy to take their work to the next level.
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4 of 4 people found the following review helpful By william on April 2, 2014
Format: Hardcover
Can it Qur'an, beat it Bodhisattva, there's a new testament in town!

Honestly, Aaron Hurst is a true visionary. The Purpose Economy is a manifesto for a brave new world. I believe whole-heartedly that this book has the potential to incite a cultural revolution, one in which values usurp skills. Personal griwth, developing relationships and committing to a cause greater than yourself, may just be the new metrics for GDP.

A must read for anyone at any point in their career path.
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3 of 3 people found the following review helpful By Alex on May 28, 2014
Format: Hardcover Verified Purchase
The best part I liked about the book is that it provides rich and relevant examples of purpose driven organizations and individuals. I also liked how Aaron Hurst explained the evolution from various economies and how they build on each other.
I wish there were more data and analysis about the drivers, the data such as Climate Change, alarming rate of consumption of water, etc. There is one line mentioning Monsanto being the most destructive company on earth, but that was it nothing else. It left me wondering why? If we are going to talk about Purpose I think we need to be ready to take a deep dive at the good, the bad and the ugly and while there are many examples of purpose driven companies and individuals the fact is many are not today. We are still filled with greedy corporations and individuals. What will it take to convert them, what is the tipping point? I look forward to part II.
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