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The Pursuit of Prime: Maximize Your Company's Success with the Adizes Program Hardcover – January 25, 1996

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Editorial Reviews

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Adizes prefers to be called an organizational therapist; he coaches and heals but does not consult. He established the Adizes Institute in Santa Monica, which grants advanced degrees in organizational therapy, and he has written Corporate Life-cycles: How and Why Corporations Grow and Die and What to Do about It (1988). His new book is an elaboration and follow-up on this earlier work. Adizes argues that organizations have definite life cycles, but their death is not inevitable, unlike living creatures, which grow and die. An organization's prime of life ("Prime") is at the peak of its life cycle. Before "Prime" comes courtship, infancy, go-go, and adolescence; after, stability, aristocracy, recrimination, bureaucracy, and death. The stages before "Prime" are characterized by flexibility; after, by control. "Prime" represents the optimal balance between control and flexibility, and Adizes demonstrates how to remain at "Prime" once it is attained and how to return to it from a period of decline. Adizes' program could attract a following among managers looking for remedies. David Rouse


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Product Details

  • Hardcover: 304 pages
  • Publisher: Knowledge Exchange (January 25, 1996)
  • Language: English
  • ISBN-10: 1888232226
  • ISBN-13: 978-1888232226
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,504,219 in Books (See Top 100 in Books)

More About the Author

"The U. S. foreign policy world--as well as the international community as a whole--would benefit greatly from a deeper understanding of Ichak Adizes' insights and theories."
Ambassador Kenneth L. Adelman, Former Director of the U.S. Arms Control and Disarmament Agency and former U.S. Representative to the United Nations

Dr. Ichak Kalderon Adizes is widely acknowledged as one of the world's leading management experts. Over the course of more than 40 years, he has developed and refined a proprietary methodology that enables corporations, governments, and complex organizations to accomplish exceptional results and manage accelerated change without destructive conflicts. Leadership Excellence Journal named him one of the Top 30 Thought Leaders in the United States, and Executive Excellence Journal put him on their list of the Top 30 Consultants in America.

In recognition of his contributions to management theory and practice, Dr. Adizes has received 14 honorary doctorates, is a Fellow of the International Academy of Management and has been made an honorary citizen of two Eastern European countries. He also received the 2010 Ellis Island Medal of Honor, which is awarded by the National Ethnic Coalition of Organizations Foundation for contributions to humanity.

Dr. Adizes has served as a tenured faculty member at UCLA; was a visiting professor at Stanford, Tel Aviv and Hebrew Universities; and taught at the Columbia University Executive Program. He also served as Dean of the Adizes Graduate School for the Study of Leadership and Change, and is currently an academic advisor to the Graduate School of Management of the Academy of National Economy of the Russian Federation.

Dr. Adizes is founder and president of the Adizes Institute, based in Santa Barbara, California, an international consulting company that applies the Adizes Methodology for clients in the public and private sectors. The Adizes Institute has been ranked as one of the top ten consulting organizations in the United States by Leadership Excellence Journal.

In addition to consulting to prime ministers and cabinet-level officers throughout the world, Dr. Adizes has worked with a wide variety of companies ranging from startups to members of the Fortune 50. He lectures in four languages, and has appeared before well over 100,000 executives in more than 50 countries.

He has written 20 books that have been published in 26 languages. His book Corporate Lifecycles: How Organizations Grow and Die and What to Do about It (subsequently revised, expanded and republished as Managing Corporate Lifecycles) was named one of the Ten Best Business Books by Library Journal.

Dr. Adizes lives in Santa Barbara, California, with his family. In his leisure time he enjoys folk dancing, playing the accordion, and practicing meditation.

What top business leaders are saying about Dr. Ichak Adizes:

"Dr. Adizes' methodology has been one of the reasons that we have grown from $12 million in sales to over $750 million without any outside financing."
Stewart Resnick, CEO, Roll International

"The Institute's methodology has enhanced internal communications by encouraging habits of participatory management and by helping us accept change as normal and as continuous opportunity for the bank."
Samuel H. Armacost, Former CEO, Bank of America

"The Adizes Methodology for managing sustainable accelerated growth has been a major contributor to our success. In the ten years that we have worked with and retained the services of Adizes LLC, we have grown our capitalization from $261 million in 1992 to $3.5 billion in 2002, making us one of the largest corporations of the continent."
Ricardo B. Salinas, CEO, Grupo Salinas (Mexico)

"Adizes is the Darwin of corporate evolution."
Monroe E. Price, Dean, Benjamin N. Cardozo School of Law, Yeshiva University

For additional information contact
805.565.2901 or visit

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By LA entrepreneur on January 30, 2006
Format: Hardcover
I started a service business and it grew rapidly, and hit some turbulence along the way. I found out about Dr Adizes and got his books, and was amazed at how he nailed it with my company and what we were going through. It was like looking in a mirror. The book was great, and we even hired some of their consultants to help us navigate a path, and it certainly helped to get us on the right path again. I am very impressed with this guy and his team, and think he has done a great service to identify the common path entrepreneurial companies follow -- and the path they need to take to survive and continue to prosper.
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3 of 3 people found the following review helpful By A Customer on April 23, 1997
Format: Hardcover
Every day a new book is published in the area of organizational transformation,but only a few have significant value and can help the companies to reach the prime. This is the subject of "PURSUIT OF PRIME", the last book of Ichak Adizes PH.D.,a famous consultant, based in USA, with 30 years of experience and success, in the USA and other countries, in the organizational transformation area.

The Pursuit of Prime wrote in an easy to read language and according Adizes Methodology, gives to the companies's leaders a "HOW TO" guide to reach or keep their companies to the maximum vitality, creativity, proftability, performance and commitment, called PRIME by Adizes.

Considering that every change ( they are allways occuring) causes a problem, for each stage of the organization's lifecycle, Adizes shows what is a normal and an abnormal problem and what we have to do in terms of style of manegement,structure, strategy, staffing, rewards and planning and goals, to correct or to avoid the abnormal problems.

This is a great book to be used like a tool for all leaders that want to transform their companies, big or small, in benchimarking-"TOP OF ALL".

Adolfo Conceicao (
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5 of 6 people found the following review helpful By A Customer on July 29, 1997
Format: Hardcover
The following comments were sent to the Adizes Institute. They are solicited testimony. All comments are exact wording of the views of the readers:

"His thinking is not done in an Ivory Tower but on the street. I have built several companies and there are phenomenal resonance. He takes up the cardinal issues. Using his thought is as real as anything I've ever done."
DUDLEY G. BOYD, Fidelity Business Alliance
Memphis, TN

"Remarkably constructive advice for executives dealing with change. Adizes' framework enables top managers to see the kind of changes their companies may need and how to get there."
PROFESSOR WILLIAM H. NEWMAN, Professor Emeritus Columbia University Graduate School of Business,
"This book is a lighthouse which shows the position of the boat and leads the organization to its Eden. Extremely practical."
DANIEL LEE, Head, Marketing and Sales NE Asia, CibaVision Taiwan

"The Pursuit of Prime" is eminently accessible and chockfull of both visionary insights and practical lessons on leading the enterprise. Thoughtful, riveting, and intellectually compelling, this helpful leadership primer should represent great `take home value' for lay entrepreneurs and captains of industry alike."
ED SAVAGE,Chairman, Stanton Chase International
Los Angeles, California

"Adizes has done it again! As with his earlier books, truly remarkable insights are combined with real-world action steps which show how to use them in a wide variety of organizational situations. He goes beyond the often superficial, quick-fix suggestions of so many of today's "how-to-do-it" manuals and goes to the heart of what is needed and how to make it happen."
DR. E.
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3 of 3 people found the following review helpful By Writer on September 27, 2010
Format: Hardcover Verified Purchase
This book should be required reading for any technical and business architect. As contract work begins to dominate future job growth, this books provides a conceptual framework for interviewing for contract positions. We all talk about "fitting in with the team" but without a conceptual framework to categorize questions it is just unfocused discussion. I did two startups and one internal startup (internal strategic business unit) and this book is spot-on. Bloody shame I didn't read this book when it first came out.

I recommend your staff members become competent in "Corporate Lifecycles" and the "Zachman Framework" as team building enablers. Then you will have a common vocabulary for the business AND technical aspects of meeting topics thus creating better decisions. After all, management is making better decisions.
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