From the Back Cover
The Pursuit of Perfection
That Drives an Entire Industry
Nowhere is the drive to create better products and powerful branding more intense than in the tech industry. Over the past four decades, entrepreneurs and designers have been driven to produce ever-better portables―whether they’re laptops, handhelds, or the latest smartphone. BusinessWeek senior writer Steve Hamm traces this journey in The Race for Perfect, revealing how waves of inspiration and struggle at companies from IBM and Apple to Compaq and Palm have produced a succession of soaring successes and embarrassing flops. Woven throughout this tale is a richly detailed narrative following a single laptop, Lenovo’s ThinkPad X300, from conception to the marketplace. the creators of thinkPad X300 dreamed of perfection. They fell a bit short. But the quest goes on.
“This is a really remarkable book! Covering past, present, and-most excitingly-the future of mobiles, it brings back extremely vivid memories to me and puts in context the many challenges and great opportunities still out there.”
-John Ellenby, CEO, GeoVector, and creator of the GRiD Compass, the first laptop computer
“If you have a couple of mobile devices in your pocket and wonder why there isn't a perfect single device, this book is for you.”
-Robert Scoble, author of the Scobleizer blog and former chief blogger for Microsoft