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The Rainmaking Machine: Marketing Planning, Strategies, and Management for Law Firms, 2009 ed. [Kindle Edition]

Phyllis Weiss Haserot

Digital List Price: $220.00 What's this?
Kindle Price: $195.56
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Book Description

This comprehensive book provides advice on gaining new clients, improving services, and expanding existing business. It is a step-by-step guide for planning, executing, and managing a marketing process that is designed to help you build your client base. Topics include focusing your marketing efforts; motivating yourself and your partners; how clients choose a firm; creating new services; hiring and maximizing the efforts of marketing professionals; improving your firm’s image through public relations; forming personal selling networks, business ventures, and professional connections; securing and retaining lucrative and satisfying clients; and current and emerging trends.

Product Details

  • File Size: 9068 KB
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B002QCJO3Y
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #1,567,821 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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