"To most Americans, the media are the campaign. Politics has become marketing; and momentum, charisma, a slick, aggressive ad campaign, and speeches reduced to 30 second spots are believed to be what influences our votes not the issues or skills of governing. But in this brilliantly argued book, Geff Greenfield, nationally known political analyst and television commentator, shows how the 1980 elections exploded these myths about media power. In fact, says Greenfield, the media did not in any sense determine the outcomeof the 1980 elections. " This excerpt is taken from the dust Jacket. The book's cable of contents includes George Bush's Strategy, Edward Ennedy and teh media, Teddy and the Media, Ronald Reagan, John Anderson, Jimmy Carter, Futility of Manipulation, Republic and Democratic conventions and many more items are discussed in the table of contents.