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The Real Pepsi Challenge: How One Pioneering Company Broke Color Barriers in 1940s American Business
The Real Pepsi Challenge: How One Pioneering Company Broke Color Barriers in 1940s American Business
Stephanie Capparell
Average Customer Review: 3.6 out of 5 stars  See all reviews (8)
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From Publishers Weekly
Wall Street Journal writer Capparell (author of the leadership book Shackleton's Way) recounts the struggles of 12 of the first black executives hired by any leading U.S. business in this worthwhile but plodding account. They got their break when Pepsi-Cola CEO Walter S. Mack, who was facing an... Read More

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