From Publishers Weekly
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Great book, I loved it and read it in just a few hours. Maybe I've always been more of a fan of Coca-Cola than I had thought.Published on February 17, 2013 by LGF
Before reading this I had no idea there even was a Coca Cola empire. I suppose that if you lived in Atlanta, Coke's headquarters, you could not have avoided knowing this; for the... Read morePublished on July 9, 2012 by Lawrence Maturo
This book, although factual, was slow reading. If the author would have stayed on point, the book would have been half as long. Read morePublished on August 26, 2006 by Big Mu Ha
There appear to be three types of books that are commonly written about the Coca-Cola Company (NYSE symbol: KO): (1) official company histories that have been approved by... Read morePublished on February 6, 2006 by Diego Banducci
Coca-Cola is the world's most famous brand, but reaching that pinnacle wasn't easy. Leading the globe in a commodity product requires exceptionally hard selling, negotiating and... Read morePublished on September 6, 2005 by Rolf Dobelli
I thought the book did a great job at giving the reader an idea of the mindset of Coca Cola. I will never look at a Coke the same way ever again. Read morePublished on September 2, 2005 by Jerome Williams
This book has come good information, but too many things are constantly repeated. There is no flow to the book and when you get interested in the idea of the book, Constance goes... Read morePublished on March 7, 2005 by Jack Be Nimble
From the Preface: "Coca-Cola began simply, as so many things do. Filled with sparkle and 'democratically' priced, it was as American as baseball, as accessible as jazz. Read morePublished on October 25, 2004 by Betty Burks