Top positive review
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A Classic Work that Explains Human Behavior Very Well
on October 13, 2011
Popkin's work has survived the passage of time well since it originally was published, and it tells the tale of how voters really discern who to support. It is a classic work on charting and better understanding human behavior.
I recall a colleague describing how he was on the campaign trail in New Hampshire in 2004 for the presidential elections and knocking on a doors for a candidate. He knocked on one man's door and the voter said he would never support John Kerry. Why, my friend asked?? "Because, I am a veteran, and John Kerry once physically threw away his medals. For me, that says it all and is an unrecoverable act..."
Like his reasoning (or not), the voter took key facts or acts to try to discern John Kerry's character and core and worth - - this was an example of Samuel Popkin's findings and work in action. A great book!