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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
Samuel L. Popkin
Average Customer Review: 3.9 out of 5 stars  See all reviews (10)
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"A fresh and subtle analysis of voter behavior." (Thomas Byrne Edsall New York Review of Books)"If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's The Reasoning Voter. If you have time to read two books, read The Reasoning Voter... Read More

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