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The book was also very well written.
This book has a lot of information and can help the email marketer discover methods that apply to their individual list requirements and campaign goals.
If email marketing is part of your business (and it should be) then I highly recommend you give this book a shot.
Whether interacting with a fan base as a book author or blogger or building a relationship with your customers as a retailer, manufacturer or provider of services, this book is a... Read morePublished 10 months ago by Jon J. Cardwell
I admit, I was one person who thought email marketing was old-fashioned and dead. I dabbled in sending out emails to my photography clients, but they didn't seem to do much good,... Read morePublished 14 months ago by Learning All The Time
I've been working online since 1998 and over those years have read many books on online marketing. Nearly all suggest a developing and using an email list but few give details... Read morePublished 18 months ago by Leslie Truex
Good solid book with plenty of details and many examples in the area of email marketing. The book keeps an open-ended approach and doesn't try to hem the reader into any single... Read morePublished 19 months ago by BigStory
Just finished reading this book today and I must say it was solid overall. If you have no concept of email marketing then this is a good first and last read. Why first and last? Read morePublished 21 months ago by Vlad Mkrtumyan
I think that the catchy title of this book doesn't really reflect the contents. There IS some information on how best practices are skirted, with very good results (e.g. Read morePublished 22 months ago by M. Donnelly
I got this book for my husband as a resource for his social media management business. Even though he has a lot of experience with email marketing, I thought he might find some... Read morePublished 22 months ago by alli_g
I've recently picked up two handy resources from Que Publishing that helped me provide pro bono marketing work for non-profit organizations. Read morePublished 23 months ago by Jared Castle