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The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-Tech) Paperback – August 25, 2012
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Frequently Bought Together
Customers Who Bought This Item Also Bought
--Andrew Kordek, cofounder and chief strategist of Trendline Interactive, a strategic email marketing agency
“Social media gets more attention, but email is still the spine of effective digital marketing. In this practical book that you’ll refer to constantly, Waldow and Falls shed much-needed light on how to build, operate, and optimize a knock-out email program. It’s a useful book, perfectly executed.”
--Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
“I would take 1,000 opt-in email addresses above 1,000 followers or Likes any day of the week. This from one of the biggest social media fans alive. Email is not dead; it’s stronger than ever for the ones who use it right. DJ and Jason are the guys to show you how with this masterpiece.”
--Scott Stratten, best-selling author of UnMarketing
“At a time when all the buzz is about social, DJ and Jason’s fun, insightful, and down-to-earth style will give any marketer a renewed excitement for email.”
--Halley Silver, director of online services, The King Arthur Flour Co.
“Non-practitioner pundits have been declaring email marketing dead for years. They’re still wrong. Email marketing remains the best way to get people to take action, so read this book if you want your business to grow.”
--Brian Clark, CEO of Copyblogger Media
“You might call email the glue that holds so much of business marketing efforts together. You might call it the backbone, or the connective tissue, or the linchpin. But whatever you call it, you need it. And this is the book that shows you not just why you need it, but how to use it to grow your business.
“Rebel’s Guide is the book I’ve been waiting for, because this is the book that talks (in real, relevant, updated terms) about how email is that critical thing businesses need to market in a digital age.”
--Ann Handley, chief content officer of MarketingProfs and coauthor of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, updated 2012)
About the Author
Jason Falls is an author, speaker, and CEO, the latter of Social Media Explorer, a digital marketing agency and information products company. From client strategies to industry research reports to conference-style events, Falls spearheads efforts to bridge the gap between professional communicators and business owners and the strategic use of digital marketing and technology. An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age, and others. He is the coauthor of two books, this one and No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011).
More About the AuthorsDiscover books, learn about writers, read author blogs, and more.
Top Customer Reviews
As someone who has been involved in various aspects of email marketing for both corporate and small-business clients for over a decade, there's nothing here that I don't already have experience with (and some of my own strong opinions about from ongoing and evolving work). Like others, the title had me thinking that this would be a book with some really innovative and rule-breaking ideas about e-mail marketing in 2013. Alas, this is not the case.
It would, however, serve as a good primer for those who know next to nothing about email marketing and need to get a quick overview and jumpstart.
This isn't the definitive book/guide on email marketing, but it does touch heavily on something that I believe is the cornerstone of successful marketing: The List. Some general intro books on the subject focus more heavily on design and content. But as anyone who has ever been charged with using email effectively as part of a marketing campaign knows, you live or die first and foremost by The List (AKA, your target audience). You can have fabulous, relevant content and a well-designed and inviting format and still fail miserably if your emails are not going to folks who have been "qualified" and tested.
It was good to see that the authors gave a context for some of their opinions and also gave the pros/cons (advantages/disadvantages) of elements such as single- and double opt-ins. More importantly, in the discussion of Best Practices, although they seem to be saying many no longer apply, what they're really saying is that the practices are relative to your business, industry and audience.Read more ›
I also have to give Waldow and Falls props for how they close the book as well. First, they poll four venerable email experts on the future of the channel. Next, taking Nike's advice to "Just Do It" a step further, Rebel's Guide leaves you with an actionable four-step list (with due dates!) for you to kickstart your email program.
Like a true manual, The Rebel's Guide will serve as a continuing resource not simply by telling you what you should and shouldn't do with your email marketing campaigns. Rather it provides the frameworks you can make your own and reminds you that only by testing with your audience will you know for certain. Take to heart the book's golden rule -- best practices are practices tht work best for your subscribers. This is valuable advice for email marketing and beyond.
How are you using email in your marketing mix? If you need to shake things up, look no further than The Rebel's Guide to Email Marketing.
You can read my full review here: [...]
After reading the book, I have to agree with some of the other reviews here. There is ample use of examples throughout the book and a constant reinforcing of key themes and ideas that really make this a tutorial vs the common 30,000 foot overview type business book.
Written in a friendly, approachable and fun style, Jason and DJ do a great job of giving you the basic template to begin or enhance you're own email marketing program. And then just for fun, they blow up some of their own ideas to show you that there really is not ONE way to do anything. But rather than just hang their hat on the "be different angle" DJ and Jason give you a framework for not just breaking the rules but strategically and purposefully designing rule breaking tests to learn and enhance your email marketing.
Give it a read folks... some really good learning and examples included in the book.
This book reinforces the fundamentals of ethical email marketing and shares the authors' extensive experience, while also encouraging readers to test and tweak so they'll know what really resonates with their particular audience.
That's the rebel's part. Can you use all caps, put "free" in the subject line, or choose ugly colors to make a point? You can if your particular situation requires it -- and your data supports it.
The guide part is a straightforward, practical action guide to using email marketing effectively for your business.
The book takes readers from list building to creating the email, to testing and improving email campaigns, to supporting email with social media. Each section gives clear, nontechnical instructions with case studies to clarify the point.
It's an upbeat, informative, expert look at the subject, and an enjoyable read. There's even a gift at the back of the book!
Business owners and marketers alike should find this book useful.
Most Recent Customer Reviews
Whether interacting with a fan base as a book author or blogger or building a relationship with your customers as a retailer, manufacturer or provider of services, this book is a... Read morePublished 20 months ago by Jon J. Cardwell
I admit, I was one person who thought email marketing was old-fashioned and dead. I dabbled in sending out emails to my photography clients, but they didn't seem to do much good,... Read morePublished on February 1, 2014 by Learning All The Time
I've been working online since 1998 and over those years have read many books on online marketing. Nearly all suggest a developing and using an email list but few give details... Read morePublished on October 12, 2013 by Leslie Truex
Good solid book with plenty of details and many examples in the area of email marketing. The book keeps an open-ended approach and doesn't try to hem the reader into any single... Read morePublished on September 16, 2013 by Bigstory
Just finished reading this book today and I must say it was solid overall. If you have no concept of email marketing then this is a good first and last read. Why first and last? Read morePublished on July 15, 2013 by Vlad Mkrtumyan
I think that the catchy title of this book doesn't really reflect the contents. There IS some information on how best practices are skirted, with very good results (e.g. Read morePublished on June 22, 2013 by M. Donnelly
I got this book for my husband as a resource for his social media management business. Even though he has a lot of experience with email marketing, I thought he might find some... Read morePublished on June 21, 2013 by Junie