This book has 13 chapters (the last chapter gives an overall view). I would have to agree with what fellow reader S. A. Mccullough (who gave this book a 1-star rating) said with regards to the first 5 chapters of the book - incoherent and has little to do with referral generation.
Real juice flows from the following chapters: 6. Using valuable content as marketing material 7. How to use Social Media, Blogs and tools like podcast and videos to engage customers 9. How to form win-win partnership with other businesses (both closely related and remote) to generate referrals to both partners
2 stars have to be taken away regardless of whether you are new to the topic of referral generation or not due to the book's poor organization. It lacks a readily useable framework - the author does mention a "4Cs framework" - Content, Context, Connection and Community - but sadly the chapters are not organized around the 4Cs, in fact, they are rarely even mentioned throughout the book, and readers are left with the difficult task of figuring out which part of the book falls into which of the 4Cs.
To me, this book is quite a disappointment, especially when it has so many 5-star reviews.
Loved this book. I work as a Sales Manager and i am always looking for ways to create new business and this book will help. I found it to be an easy read with great content throughout. I ready many books to help boost sales and ideas and this is one of the better ones available. Great book to give your sales team.
This is an awesome book. It gives specific examples for implementing referral ideas, not just generic concepts. I loved how the info was presented. I listened to the audio version of this book and the narration was pleasant. A definite must have book for small business owners, marketers, and sales people.
If the market is not talking about you or your company, it is likely because you are boring. So be remarkable. People have to deal with fear and risk of making wrong purchase decisions. So build trust with them, build an emotional relationship.