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The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results...Every Day! (Ken Blanchard (Paperback))
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The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results...Every Day! (Ken Blanchard (Paperback)) [Kindle Edition]

Timothy L. Templeton , Ken Blanchard , Lynda Rutledge Stephenson
4.3 out of 5 stars  See all reviews (60 customer reviews)

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Book Description

The premier book in the new Ken Blanchard Series
Describes a simple approach and system for getting a steady flow of new business through referrals from existing customers-no more cold calls!
Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends and, at the same time, maximize business with existing customers. Your customers and clients already know every new contact you will ever need to succeed-by applying Tim Templeton's system they will naturally refer them to you.
The Referral of a Lifetime uses an entertaining fictional story to emphasize the importance of "putting the relationship first"-building an ongoing relationship with customers based on genuine respect and caring, rather than just making the sale and moving on. More than just teaching a system for increasing business success, The Referral of a Lifetime crystallizes people's desire to practice "the golden rule" in business and to be accepted as a professional with integrity and character. This straightforward and powerful book will ultimately change the way you look at all the relationships in your life. The Referral of a Lifetime is the first book in the brand new Ken Blanchard Series. Each book in this series will be hand-picked and introduced by Ken, and will offer simple truths and profound wisdom in Ken's trademark storytelling style.

Editorial Reviews

From Publishers Weekly

Like Who Moved My Cheese?, this book is a management tome in the form of a simple, readable narrative. This first title in the Ken Blanchard Series weaves a handful of business principles into the story of a disheartened businesswoman, Susie McCumber, and her desperation to boost her career. Along the way she meets a spiritual and corporate mentor, David Highground, who spews various prescriptions that aren't all that shocking: business is about relationships; create a massive network; "Keep in touch, consistently, personally and systematically"; and so on. Templeton, CEO of San Diego-based training firm MasterTrack, engagingly uses fiction to espouse his own company's principles (a system named High Ground, natch). It's a basic story, occasionally trite, but it's slickly written and works beautifully as something that's easy to gobble down in one sitting.
Copyright 2003 Reed Business Information, Inc.


"Entertaining, engaging and informational, The Referral of a Lifetime is packed with great insights and direction on how to build a profitable, relational-based company and keep it that way." -- Fred Johnston, Director of Marketing, Personal Coaching Division, Franklin

"The Referral of a Lifetime defines an approach to one of the most important aspects of building and keeping a strong base of business and personal relationships-something all of us need to adopt in our lives." -- Dwight Johnson, Executive Director, Mail Boxes Etc. Foundation

Product Details

  • File Size: 591 KB
  • Print Length: 145 pages
  • Page Numbers Source ISBN: 1576753212
  • Publisher: Berrett-Koehler Publishers; 1st edition (January 1, 2005)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B005P2A828
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #75,682 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
49 of 50 people found the following review helpful
We're always looking for a system for everything. Plan the work, then work the plan. If you don't know where you're going, any road will do. If you fail to plan, you should plan to fail. It's all true. So how come we are so bad at following a system?
We have to believe it will work, not hope it will. Systems are usually simple, but rarely easy. That's the catch. We know what we should do, but we give up before it has a chance to work.
The best time to try something new and innovative is when the status quo isn't working. What have you got to lose? Move past the things that are holding you back.
Like many people, I hate cold calling. Those who are good at handling rejection can make a go of it. To them, it's a numbers game. Make 100 calls, schedule 5 meetings, close 1 sale. Zig Ziglar is a popular cold-calling sales guru.
If cold calling makes you cringe and dread the day's work, this book was written for you. Tim Templeton provides a systematic approach that anyone can implement. It will work if you have the following criteria.
1) You want to work with the gifts and personality you already have, rather than changing who you are for conducting business.
2) You are willing to dedicate yourself to the process for a specific amount of time - no more, no less.
You'll see some results almost immediately, but you'll need about 10 weeks to fully implement the system. You'll see breakthrough, sustainable results in about four months. That may seem like a lot of time to invest, but when you can jump-start your career so dramatically, it isn't really a lot to go through. And you aren't working the system all day every day. If you can invest two hours a day, you can change your life.
Here's how it works.
Read more ›
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18 of 20 people found the following review helpful
5.0 out of 5 stars Implementation made easy February 3, 2004
To whom it may concern: Recently, I attended a 1 hour presentation in San Diego, California put on by Tim Templeton providing an overview of his book "The Referral of a LifeTime". The presentation generated a tremendous amount of enthusiasm for me, which led me to read the book two days later in entirety. I have a very successful financial planning practice, 18 years of experience and an income well into the 6 digit level. I mention this not only to give you an overview of who I am but to also let you know that I am convince that if we employ the strategies discussed in the book we will generate a bunch of referred business, leading to us helping a large number of individuals and leading of course to much higher compensation for our services. We primarily deal with high income earning individuals and business owners (typical client makes well above $500,000) and with people who have large estates. The book was not only well written, easy to read and hard to put down but provided a simplified system for implementation. To many people who author books of this nature do not provide an easy to implement system, hence, too many readers never actual apply what they have learned. I liken the appendix to an easy to follow outline that provides plenty of substance. Mr. Templeton is to be commended for his insight. We will take our business to the next level through implementation and that will start with us purchasing 8 copies for our staff to read, highlight and summarize for idea shring in our regular staff meetings. Michael Manning of Hamilton, Manning & Associates, LLC
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7 of 7 people found the following review helpful
5.0 out of 5 stars Must-Read for Beginner, Refresher for Veteran January 31, 2004
I perform sales consulting and training, and am a big believer that building your business through repeats and referrals is the key to success. Therefore, I was already in agreement with the purpose of the book before I began reading. However, I am always searching for new angles to convey these core sales principles to proteges. This book made an impact on the way I may deliver this message in the future.
The author doesn't try bore the reader with idealistic philosphy, or impress academia with research and statistics. The book is written in easy-to-read, easy-to-follow reality, using worldly examples by a main "character" to teach. The "250-by-250" rule explained is worth its weight in gold.
This book is a must-read for those in their first two years in sales, and a terrific resource for veterans who need to refresher, or a new outlook, on the principles of referrals. Well written!
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6 of 6 people found the following review helpful
By A Customer
"The referral of a Lifetime" is the best book I've read in years! It puts into perspective the purpose of making a sale...and that is to meet the need of the client. With that in mind, you can do your follow up calls with the joy of helping another. Fear is gone and sales go up!
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8 of 9 people found the following review helpful
5.0 out of 5 stars "Simple but Profound" January 23, 2008
I really enjoyed reading the book "The Referral of A Lifetime" By Tim Templeton. It was simple, almost common sense but truly profound. To quote the forward this book offers "simple truths and profound wisdom".

What I really liked about this book was it does not try to tell people how they should be, it tells you that you should be yourself and work with what your particular style is. Transformation can take place when you know
where you are. You can't worry about what you did in the past only what you are going to do right now and everyone has their style. Templeton stresses that relationships are our most valuable referral source
and if we treat them right they will refer clients to us. You must also let your relationships know what you are looking for and how important they are to you.

Another book I really enjoyed is Being Here: Modern Day Tales of Enlightenment" by Ariel & Shya Kane. On page 103, they say "Satisfaction comes from Being Here in this present moment. The simple act of engaging in our lives can transform an ordinary existence into a deeply satisfying one..."

Both of these books were delightful and warmed my heart on a cold winter afternoon.
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Most Recent Customer Reviews
5.0 out of 5 stars Absolutely amazing!
The best business book I have EVER read! It's step by step program is on the mark! Worth every penny!
Published 9 days ago by Erica Anne Meloe
5.0 out of 5 stars A Book Referral of a Lifetime
This book was referred to me and it has definitely given me a sense of direction that I needed. Sales is a new adventure and I am way out of my comfort zone... Read more
Published 2 months ago by Kim Payne
5.0 out of 5 stars awesome read
This book has so much information and really will help if you allow yourself to utilize the principles it it
Published 3 months ago by msfranco
4.0 out of 5 stars awesome
Because it is worth every ratings as it should be. I would refer this book to anybody who want to read.
Published 4 months ago by Hopewana Smith
1.0 out of 5 stars fairy tales told by a bad writer
Some merits are shadowed when we realized he just copied some existing ideas of the real world and presented as new. Read more
Published 5 months ago by JESUS MARCOS
5.0 out of 5 stars We give this book to every client!
We love this book! I received it as a gift when I was a coaching client and now give it as a gift to all of our marketing clients. Read more
Published 6 months ago by Donna Duffy
5.0 out of 5 stars Trusted relationships and dependable work
In this world of technology and social media, we can tend to forget the real interaction of people voice to voice or face to face in building business. Read more
Published 7 months ago by Barbara Lee
5.0 out of 5 stars A must read for salespeople.
A must read for anyone in sales. I reference this book in every MERGE workshop I do ( as it is a road map for growing your referral base. Read more
Published 8 months ago by BLM- 30 years experience
5.0 out of 5 stars I have a business card, What Next? GREAT BOOK!
Going to networking events and exchanging business cards is a great way to meet other people, but what happens next. Read more
Published 11 months ago by Ken Bostrom
5.0 out of 5 stars Quick Read
This book was recommended to me. I'm glad I got it at a discount. Quick read. Good one to keep.
Published 11 months ago by Kelly Dix
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